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to Set up and Use Google Analytics on Your WordPress Website\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:51:\"https://www.seedprod.com/setup-analytics-wordpress/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:60:\"https://www.seedprod.com/setup-analytics-wordpress/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 03 Dec 2015 13:28:38 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:6:\"How To\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:12:\"Integrations\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://www.seedprod.com/?p=1952\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:614:\"<p>WordPress is an excellent content management system (CMS), but it doesn&#8217;t offer a great deal of information about how users are finding your site, how long they&#8217;re staying there, where they live, what type of browser and device they&#8217;re using, and which pages on your site they like the most. That&#8217;s why it&#8217;s important that [&#8230;]</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/setup-analytics-wordpress/\">How to Set up and Use Google Analytics on Your WordPress Website</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"John Turner\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:15556:\"<p>WordPress is an excellent content management system (CMS), but it doesn&#8217;t offer a great deal of information about how users are finding your site, how long they&#8217;re staying there, where they live, what type of browser and device they&#8217;re using, and which pages on your site they like the most.</p>\n<p>That&#8217;s why it&#8217;s important that you integrate your website with <a href=\"http://analytics.google.com\" target=\"_blank\">Google Analytics</a>, a tool that provides all of that information and much more.</p>\n<p><span id=\"more-1952\"></span></p>\n<p>In this article, we&#8217;ll cover the importance of using Google Analytics, how to sign up for it, and how to integrate it with your WordPress website.</p>\n<h2>Why Google Analytics?</h2>\n<p>Having access to decent analytics is a key component in successfully growing any online property. Without it, you&#8217;re simply flying blind.</p>\n<p>For example, wouldn&#8217;t you like to know how many people who visit your website are returning visitors as opposed to first-time visitors? Wouldn&#8217;t it be great to determine if most of your users are accessing your site from a mobile device or a traditional PC? A good analytics tool can break down that all information for you, plus a great deal more.</p>\n<p>Google Analytics is by far <a href=\"http://w3techs.com/technologies/details/ta-googleanalytics/all/all\" target=\"_blank\">the most popular analytics tool</a> for site owners. The free version of the tool will give you more than enough incredibly detailed data on all aspects of site use to make decisions on and, naturally, it&#8217;s backed by all of Google&#8217;s considerable technical resources. Install it and you&#8217;ll get a complete picture of site traffic, demographics and how your content is performing within hours.</p>\n<h2>Signing up for Google Analytics</h2>\n<p>As with just about every other online tool, Google Analytics requires you to sign up for an account before you can use it.</p>\n<p>Google is a big fan of the single sign-on concept. That means once you&#8217;re logged into Google for just about anything (for example, your Gmail account), Google recognizes that account for all of its other online properties.</p>\n<p>For example, if you&#8217;re using a personal account for Gmail and you sign up for Google Analytics using that personal account, you&#8217;ve tied your website&#8217;s analytics to a personal account. That might not be how you want to do it.</p>\n<p>Usually, it&#8217;s best to set up a separate Gmail account for your business and use that account to establish your site with Google Analytics. To do that, just click the <em>Sign Out</em> button from Gmail (it&#8217;s in the upper, right-hand corner) and then create a brand new account.</p>\n<p>Also, keep in mind that Google Analytics offers you two options for accounts: free and premium. While a <a href=\"https://www.google.com/analytics/premium/\" target=\"_blank\">premium account</a> gives you more options, it also costs money. The free version provides more than enough information for the vast majority of sites.</p>\n<p>Once you have your new Google account, use it to create your Google Analytics account. Start by going to <a href=\"http://analytics.google.com\" target=\"_blank\">analytics.google.com</a>. There, you might be asked to decide which one of your Google accounts you want to use for this Google Analytics session. Select the one that you just created. If you&#8217;re already logged in with that account, Google Analytics will just take you to the tool&#8217;s home page.</p>\n<p>At this point, Google Analytics would normally show you a list of websites that you&#8217;re monitoring for analytics data. However, since you&#8217;re new to this, you don&#8217;t have any websites yet.</p>\n<p>Click on the <em>Admin</em> menu option at the top of your screen. That will take you to a new page that will show you a drop-down box on the right-hand side below the word <em>Account</em>. A drop-down here should give you the option to create a new account. Go ahead and do that.</p>\n<p>Next, you&#8217;ll find yourself on a page that allows you to enter information about your website. Most of the fields are self-explanatory. At the bottom, leave all the boxes checked that Google identifies as recommended.</p>\n<p>Click the blue <em>Get Tracking ID</em> button at the bottom of the page once you&#8217;re done filling out the form. That will present you with a Google Analytics Terms of Service contract. Go ahead and click <em>Accept</em> on that.</p>\n<p>Finally, you&#8217;ll be taken to the page where you can actually see your Google Analytics tracking code. That&#8217;s what you&#8217;ll need to include on your WordPress site to make Google aware of it.</p>\n<p>How do you add that code to your website? That&#8217;s the subject of the next section.</p>\n<h2>Adding Analytics Tracking Code to Your WordPress Website</h2>\n<p>Now that you have a Google Analytics account, it&#8217;s time to get it receiving data from your WordPress site. There are several ways to go about doing that. Here are the four most popular.</p>\n<h3>1. Use a Built-in Theme Option Where Available</h3>\n<p>If you have a theme that&#8217;s been developed recently, it&#8217;s very likely that it already has a place for entering Google Analytics code. We can&#8217;t tell you exactly where to find it, because the location will vary from theme to theme. However, if you fish around your theme settings, you&#8217;ll probably come across a section that&#8217;s called &#8220;Additional Code&#8221; or words to that effect.</p>\n<p>For example, see the screenshot below from the <a href=\"http://themeforest.net/item/oldpaper-ultimate-magazine-blog-theme/7431822\" target=\"_blank\">Old Paper</a> theme. It clearly provides an area that&#8217;s meant for additional code and even lets you know that Google Analytics tracking code is an example of something that you&#8217;d want to add there. You&#8217;ll find that many of the modern themes provide that type of a configuration option.</p>\n<p><a href=\"http://themeforest.net/item/oldpaper-ultimate-magazine-blog-theme/7431822\" target=\"_blank\"><img class=\"aligncenter wp-image-1956 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/codeadd.png\" alt=\"Old Paper theme.\" width=\"600\" height=\"287\" /></a></p>\n<h3>2. Use a Plugin</h3>\n<p>You can also add the Google Analytics code to your WordPress website with the help of a plugin. What you want here is a plugin that will enable you to easily add code to either the header or the footer of your website. We&#8217;ll offer a few examples here.</p>\n<p><a href=\"https://wordpress.org/plugins/insert-headers-and-footers/\" target=\"_blank\" rel=\"https://wordpress.org/plugins/insert-headers-and-footers/\"><img class=\"aligncenter wp-image-1957 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/insert.png\" alt=\"Insert Headers and Footers plugin.\" width=\"600\" height=\"149\" /></a></p>\n<p>First, the unimaginatively named <a href=\"https://wordpress.org/plugins/insert-headers-and-footers/\" target=\"_blank\">Insert Headers and Footers plugin</a> enables you to put your Google Analytics code directly into either your header or your footer. You can also use that plugin to add any additional code to your header or footer that you think is necessary for more functionality. This is a free plugin.</p>\n<p><a href=\"https://wordpress.org/plugins/header-footer/\" target=\"_blank\" rel=\"https://wordpress.org/plugins/header-footer/\"><img class=\"aligncenter wp-image-1959 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/header2.png\" alt=\"Header and Footer plugin\" width=\"600\" height=\"271\" /></a></p>\n<p>An even less imaginatively named plugin that will enable you to add code to your header or footer is called simply <a href=\"https://wordpress.org/plugins/header-footer/\" target=\"_blank\">Header and Footer</a>. For our purposes, it provides exactly the same functionality as the Insert Headers and Footers plugin. This plugin is also free.</p>\n<p>If you&#8217;re using a plugin like <a href=\"https://yoast.com/wordpress/plugins/google-analytics/\" target=\"_blank\">Yoast SEO</a>, you&#8217;ll also find options available for <a href=\"http://kb.yoast.com/article/118-installation-guide-for-google-analytics-for-wordpress\" target=\"_blank\">simply integrating your tracking code</a> via the plugin&#8217;s settings.</p>\n<h3>3. Manually Adding Code</h3>\n<p>If you&#8217;re comfortable delving directly into WordPress template files, you&#8217;ve got the option of adding your Analytics tracking code directly into relevant WordPress files such as <em>header.php</em>.</p>\n<p>That will work, but it&#8217;s not advised. Why? Because if you ever update your theme, the code you added to <em>header.php</em> could be overwritten. In that case, you&#8217;ll lose your analytics tracking.</p>\n<p>If you really want to do it this way, though, just go to the WordPress back end and click on <em>Appearance</em> in the left-hand menu. Then, select <em>Editor</em> from the fly-out menu that appears.</p>\n<p><img class=\"aligncenter wp-image-1960 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/appearance.png\" alt=\"Manually adding analytics tracking code.\" width=\"600\" height=\"265\" /></p>\n<p>Once you&#8217;re in the Editor section, click on <em>Header</em> on the right-hand sidebar (it will display <em>header.php</em> right below it) and you&#8217;ll see the code that&#8217;s included in the editor. Add the Google Analytics tracking code in there and click <em>Update File</em> to save.</p>\n<p>Another way to integrate the code directly is by putting it in the <em>functions.php</em> file. Again, this is not necessarily the ideal way to go about things. You&#8217;d then be looking at entering code similar to below:</p>\n<pre>&lt;?php\nadd_action(\'wp_footer\', \'add_googleanalytics\');\nfunction add_googleanalytics() { ?&gt;\n// Google Analytics code goes here\n&lt;?php } ?&gt;</pre>\n<p>Naturally, you&#8217;ll be replacing the commented line &#8220;Google Analytics code goes here&#8221; with your code.</p>\n<h2>Checking Your Data</h2>\n<p>Very rarely do we get any instantaneous gratification in this life. Google Analytics is no exception to this rule and you&#8217;ll have to wait a bit after installing your tracking code before you actually see your analytics data. It takes Google a while to accumulate and report the information. Once you&#8217;ve added the tracking code to your website, wait at least 24-48 hours before you start looking for analytics data.</p>\n<p>When you want to check the data, you can access it at <a href=\"http://analytics.google.com\" target=\"_blank\">analytics.google.com</a>. This time, the home page should show you at least one website together with some analytics data. It&#8217;s presented in table format that, by default, shows you the following metrics for the past month: the number of sessions on your website, average session duration, bounce rate, and goal conversion rate.</p>\n<p>If you want to see even more metrics, just click on the <em>All Web Site Data</em> link and a wider set of possibilities opens up. Let&#8217;s briefly step through some of the more important options here.</p>\n<h2>Key Google Analytics Metrics</h2>\n<p>Once you click on <em>All Web Site Data</em>, you&#8217;ll be looking at the <em>Audience Overview</em> section of Google Analytics. If you look at the left-hand sidebar, you&#8217;ll see that it&#8217;s divided up into several sections. You enter the <em>Audience</em> section by default off of the home page.</p>\n<p><img class=\"aligncenter size-full wp-image-1963\" src=\"https://www.seedprod.com/wp-content/uploads/2015/11/analytics.png\" alt=\"analytics\" width=\"600\" height=\"219\" /></p>\n<p>The <em>Audience</em> section gives you access to several key metrics:</p>\n<ul>\n<li><strong>Sessions:</strong> That&#8217;s the number of times someone accessed your website throughout the reporting period (identified by the date range on the upper, right-hand side of the page).</li>\n<li><strong>Users: </strong>The number of people who accessed your page during the reporting period. This number is almost always lower than the number of sessions because people will (hopefully) visit your site more than once.</li>\n<li><strong>Pageviews: </strong>The number of pages that were viewed during the reporting period.</li>\n<li><strong>Bounce Rate: </strong>This is the percentage of visitors who came to your site and then left after only viewing one page. With this metric, a lower number is better. It&#8217;s a key site health indicator so it&#8217;s worth truly <a href=\"https://blog.kissmetrics.com/what-you-can-learn-from-bounce-rate-how-to-improve-it/\" target=\"_blank\">understanding bounce rate</a> from the beginning.</li>\n</ul>\n<p>Working out how people got to your site is another key segment of your data to get familiar with. Click on the <em>Acquisition</em> option on the left-hand sidebar and then the <em>Overview</em> link under that to start drilling into detail. Here are the basic data buckets you&#8217;ll see:</p>\n<ul>\n<li><strong>Direct:</strong> The percentage of sessions that came to your site directly (usually because someone has it bookmarked or typed your domain name in the URL bar).</li>\n<li><strong>Organic Search: </strong>The percentage of sessions that got to your site from a Google search.</li>\n<li><strong>Referral: </strong>The percentage of sessions that arrived at your site from a link on another site.</li>\n<li><strong>Social: </strong>The percentage of sessions that arrived at your site from a social media link.</li>\n</ul>\n<p>Understanding where your traffic is coming from is a key part of being able to tell what is and isn&#8217;t working in terms of your overall marketing strategy so you&#8217;ll want to <a href=\"http://www.socialmediaexaminer.com/google-analytics-acquisition-reports/\" target=\"_blank\">get familiar with options</a> here sooner rather than later.</p>\n<p>The final section to start getting familiar with is actual user behavior. Click on <em>Behavior</em> on the right-hand sidebar and then <em>Overview </em>to see the pages on your site that attract the most attention. You&#8217;ll see a table in the lower, right-hand part of the page that, by default, orders your website pages in descending order based on the number of hits. That will give you an idea of the type of content that&#8217;s most appealing to your audience so that you can produce more of it.</p>\n<h2>Wrapping Up</h2>\n<p>Google Analytics is a must have for site owners who are serious about understanding their audience and driving future growth. Follow the steps we&#8217;ve outlined above and you&#8217;ll soon be able to start swimming through a sea of data you can use to fine-tune your site and monitor results in real time.</p>\n<p>Once the data is reliably coming in, it&#8217;ll be up to you to do some number-crunching and determine how your site can best benefit from the insights you&#8217;ll glean going forward.</p>\n<p>Analytics is a huge subject and we&#8217;re curious to hear how you integrate it into your own sites. Are there particular key metrics you focus on? Or specific reporting techniques you employ? Get in touch via the comments and let us know!</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/setup-analytics-wordpress/\">How to Set up and Use Google Analytics on Your WordPress Website</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:56:\"https://www.seedprod.com/setup-analytics-wordpress/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:1;a:6:{s:4:\"data\";s:42:\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\n\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\n\t\t\n\t\t\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"The 11 Essential Plugins You Need for Your WordPress Site\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"https://www.seedprod.com/essential-wordpress-plugins/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"https://www.seedprod.com/essential-wordpress-plugins/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 27 Oct 2015 18:05:04 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://www.seedprod.com/?p=1896\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:622:\"<p>WordPress, as we all know, is a fabulous content management system. However, you rarely have everything you need for your website with the standard, out-of-the-box WordPress installation. Fortunately, WordPress is also highly extensible. As a site owner or developer, you&#8217;re free to pick and choose from additional features (in the form of plugins) to deliver [&#8230;]</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/essential-wordpress-plugins/\">The 11 Essential Plugins You Need for Your WordPress Site</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"John Turner\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:14741:\"<p>WordPress, as we all know, is a fabulous content management system. However, you rarely have everything you need for your website with the standard, out-of-the-box WordPress installation.</p>\n<p>Fortunately, WordPress is also highly extensible. As a site owner or developer, you&#8217;re free to pick and choose from additional features (in the form of plugins) to deliver exactly the type of website your audience is looking for.</p>\n<p>With over 40,000 plugins available in the official <a href=\"https://wordpress.org/plugins/\">WordPress Plugin Directory</a>, selecting the ones that are right for your site can be tricky to say the least! Fortuantely, in this article we&#8217;ll get you off to a flying start in your search for plugins by highlighting 11 of the most essential plugins available.</p>\n<p>With this handy list installed, you have most of your bases covered and are ready to take things to the next level.</p>\n<h2>1. Yoast SEO</h2>\n<p><a href=\"https://wordpress.org/plugins/wordpress-seo/\" target=\"_blank\"><img class=\"aligncenter wp-image-1900 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/yoast.png\" alt=\"Yoast SEO Plugin\" width=\"798\" height=\"255\" /></a></p>\n<p><a href=\"https://wordpress.org/plugins/wordpress-seo/\" target=\"_blank\">Yoast SEO</a>, with over a million active installs, is the go-to SEO option for WordPress users. That&#8217;s because it provides authors with invaluable functionality along with helpful tips about how likely it is that their post content will be discovered and ranked highly by the major search engines.</p>\n<p>One of Yoast SEO&#8217;s most useful features is the fine-grained control it gives you over your SEO meta description tags. While <a href=\"https://moz.com/learn/seo/meta-description\" target=\"_blank\">not essential for search engine ranking per se</a>, these pieces of text are crucial for enticing users to click through to your content from search page results.</p>\n<p>Yoast SEO also provides you with a high-level overview about how well your post content has been optimized. It does this in the form of colored radio buttons that correspond to stop lights: green means the content is very well optimized, yellow means it could be improved, and red means it could do a lot better.</p>\n<p>If you&#8217;re using your WordPress site for content marketing purposes, the Yoast SEO plugin is indispensable. The good news is that it&#8217;s a &#8220;freemium&#8221; offering; that is, it&#8217;s free to download and install and powerful <a href=\"https://yoast.com/wordpress/plugins/seo/#features\" target=\"_blank\">basic features such as XML sitemap generation</a> come as standard. If you want access to <a href=\"https://yoast.com/wordpress/plugins/seo-premium/#download-plugin\" target=\"_blank\">premium features</a> – such as tutorials and redirect managers – you&#8217;ll need to pay for them. Single-site licenses start at $89.</p>\n<h2>2. W3 Total Cache</h2>\n<p><a href=\"https://wordpress.org/plugins/w3-total-cache/\" target=\"_blank\"><img class=\"aligncenter wp-image-1902 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/totalcache.png\" alt=\"W3 Total Cache Plugin\" width=\"789\" height=\"255\" /></a><br />\nWhile we&#8217;re on the subject of SEO, let&#8217;s not forget that Google <a href=\"https://www.mattcutts.com/blog/site-speed/\" target=\"_blank\">takes site speed into account</a> when it ranks a page for a particular keyword. That&#8217;s why the <a href=\"https://wordpress.org/plugins/w3-total-cache/\" target=\"_blank\">W3 Total Cache plugin</a> can not only make your site more user-friendly, it also stands to improve the search ranking of your posts.</p>\n<p>The plugin works by caching key resources of your website, thus speeding up page load times. W3 Total Cache offers a world of configuration options, though you need to be slightly careful with some of them – JavaScript minification for example – as they might adversely affect the display of your site. Fortunately, you can roll back any option you choose, clear the cache, and everything will return to normal.</p>\n<p>If you&#8217;re at all concerned about your website speed (and you should be), grab this plugin to optimize your site&#8217;s performance.</p>\n<h2>3. Google Analytics</h2>\n<p><a href=\"https://wordpress.org/plugins/google-analytics-for-wordpress/\" target=\"_blank\"><img class=\"aligncenter wp-image-1904 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/analytics.png\" alt=\"Google Analytics by Yoast plugin.\" width=\"789\" height=\"258\" /></a><br />\nIf you&#8217;re remotely serious about tracking the success of your website, chances are you&#8217;re already more than familiar with <a href=\"http://www.google.com/analytics/\" target=\"_blank\">Google Analytics</a>. It&#8217;s a wonderful tool for tracking key visitor metrics, but it&#8217;s easy to get lost in the amount of data it makes available by default.</p>\n<p>Wouldn&#8217;t it be great if you could track your analytics from within your website as opposed to having to visit the Google Analytics website? Well, thanks to the <a href=\"https://wordpress.org/plugins/google-analytics-for-wordpress/\" target=\"_blank\">Google Analytics plugin</a> by Yoast, you can. The plugin will create a dashboard within your WordPress backend where you can review your key analytics data.</p>\n<p>Grab yourself a copy of this plugin and save yourself some time when it comes to analyzing your site&#8217;s key metrics.</p>\n<h2>4. Google XML Sitemaps</h2>\n<p><a href=\"https://wordpress.org/plugins/google-sitemap-generator/\" target=\"_blank\"><img class=\"aligncenter wp-image-1903 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/sitemaps.png\" alt=\"Google XML Sitemaps plugin.\" width=\"789\" height=\"273\" /></a><br />\nSearch engines love sitemaps. That&#8217;s why the <a href=\"https://wordpress.org/plugins/google-sitemap-generator/\" target=\"_blank\">Google XML Sitemaps</a> plugin is another essential addition to your suite of add-ons.</p>\n<p>This plugin takes the work out of creating a sitemap by automatically creating one for you. With the plugin up and running, all you have to do is grab the URL for the sitemap and plug it into your Google Webmaster Tools account. It&#8217;s a handy alternative if you&#8217;re not already using the Yoast SEO plugin to handle this for you.</p>\n<h2>5. Contact Form 7</h2>\n<p><a href=\"https://wordpress.org/plugins/contact-form-7/\" target=\"_blank\"><img class=\"aligncenter wp-image-1905 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/contactform.png\" alt=\"Contact Form 7\" width=\"795\" height=\"267\" /></a><br />\nIf you&#8217;re interested in any level of engagement with your visitors, you&#8217;ll need to provide them with a contact form. That&#8217;s where <a href=\"https://wordpress.org/plugins/contact-form-7/\" target=\"_blank\">Contact Form 7</a> comes in.</p>\n<p>If you&#8217;re simply looking for an easy way to enable users to contact you – which is all many sites need in the beginning – this is one of quickest and most reliable ways of getting up and running. The plugin supports Ajax-powered submissions, <a href=\"http://www.captcha.net/\" target=\"_blank\">CAPTCHA integration</a>, and Akismet spam filtering.</p>\n<p>With over one million active installs and consistently high ratings, you&#8217;re in good hands with this stripped-down solution.</p>\n<h2>6. Yet Another Related Posts Plugin</h2>\n<p><a href=\"https://wordpress.org/plugins/yet-another-related-posts-plugin/\" target=\"_blank\"><img class=\"aligncenter wp-image-1906 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/yarpp.png\" alt=\"Yet Another Related Posts Plugin\" width=\"777\" height=\"264\" /></a><br />\n<a href=\"https://wordpress.org/plugins/yet-another-related-posts-plugin/\" target=\"_blank\">Yet Another Related Posts Plugin</a> (YARPP) is exactly what it sounds like: another &#8220;Related Posts&#8221; plugin.</p>\n<p>If you&#8217;re unfamiliar with the concept of related posts, you&#8217;ve probably already encountered them on various other websites. Usually when you&#8217;re reading some content, you&#8217;ll see a few links at the bottom or on the side underneath the header &#8220;You Might Also Like&#8221; or &#8220;Related Posts.&#8221;</p>\n<p>The idea behind including related posts is twofold:</p>\n<ol>\n<li>You want to give people the chance to read content that relates to what they&#8217;re currently browsing.</li>\n<li>You want to keep your <a href=\"https://support.google.com/analytics/answer/1009409?hl=en\" target=\"_blank\">bounce rate</a> – the rate at which people leave your site after viewing just one page – as low as possible.</li>\n</ol>\n<p>YARPP helps you fulfill both of those needs by displaying links to related posts – with thumbnails if desired – to your visitors. It also gives you the option to customize the layout in a way that&#8217;s consistent with your overall theme. It&#8217;s an essential option if your theme doesn&#8217;t already include a &#8220;Related Posts&#8221; feature.</p>\n<h2>7. P3</h2>\n<p><a href=\"https://wordpress.org/plugins/p3-profiler/\" target=\"_blank\"><img class=\"aligncenter wp-image-1907 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/p3.png\" alt=\"P3 Profiler Plugin\" width=\"774\" height=\"255\" /></a><br />\n<a href=\"https://wordpress.org/plugins/p3-profiler/\" target=\"_blank\">P3</a> gets its name from its expanded title: Plugin Performance Profiler. It provides a report about any plugin activity that&#8217;s impacting your site&#8217;s load time.</p>\n<p>It&#8217;s often the case that sites load slowly because of too many plugins or misconfigured plugins. P3 will crunch through all the specifics about your current suite of plugins and help you work out where the bottlenecks are.</p>\n<p>P3 is another indispensable offering if you&#8217;re interested in delivering lightning fast content to your visitors.</p>\n<h2>8. Conditional Widgets</h2>\n<p><a href=\"https://wordpress.org/plugins/conditional-widgets/\" target=\"_blank\"><img class=\"aligncenter wp-image-1908 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/conditionalwidgets.png\" alt=\"Conditional Widgets plugin.\" width=\"765\" height=\"252\" /></a><br />\nWidgets are a lifesaver for all manner of common WordPress tasks and they become even more useful when you can display them conditionally i.e. in response to certain criteria being met. For example, you might want to display a &#8220;Related Posts&#8221; widget only when the visitor is viewing a post.</p>\n<p>The <a href=\"https://wordpress.org/plugins/conditional-widgets/\" target=\"_blank\">Conditional Widgets</a> plugin enables you to add logic to your plugins that essentially says: &#8220;Only display this plugin under these conditions.&#8221; You can specify a variety of conditional statements that will enable or disable the widget depending on what matches. It&#8217;s a wonderful option to have in the toolbox when you&#8217;re putting content together.</p>\n<h2>9. iThemes Security</h2>\n<p><a href=\"https://wordpress.org/plugins/better-wp-security/\" target=\"_blank\"><img class=\"aligncenter wp-image-1909 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/ithemes.png\" alt=\"iThemes Security plugin.\" width=\"774\" height=\"255\" /></a><br />\nThere&#8217;s no shortage of bad people in this world. Many of them would love to get into your system, steal your data, and/or wreak general havoc.</p>\n<p>That&#8217;s why it&#8217;s important that you lock down your WordPress site with tight security. Fortunately, <a href=\"https://wordpress.org/plugins/better-wp-security/\" target=\"_blank\">iThemes Security</a> exists to do just that.</p>\n<p>The plugin offers you more than 30 ways to protect your site with state-of-the-art security features, including two-factor authentication, password expiration, and malware scan scheduling. Take your website security seriously from the outset by installing and configuring this plugin.</p>\n<h2>10. BackupBuddy</h2>\n<p><a href=\"https://ithemes.com/purchase/backupbuddy/\" target=\"_blank\"><img class=\"aligncenter wp-image-1911 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/backupbuddy.png\" alt=\"BackupBuddy plugin.\" width=\"987\" height=\"420\" /></a><br />\nRedundancy is great in engineering. That&#8217;s no less true of your WordPress software installation than it is of any other application.</p>\n<p><a href=\"https://ithemes.com/purchase/backupbuddy/\" target=\"_blank\">BackupBuddy</a> gives you peace of mind knowing that, in the event of a major crash at your hosting provider, you&#8217;ll have all of your content safely backed up and can easily restore. Without any kind of backup system in place, you run the risk of losing all of your great posts (potentially many years of work) permanently. This is a truly essential plugin.</p>\n<h2>11. Login Lockdown</h2>\n<p><a href=\"https://wordpress.org/plugins/login-lockdown/\" target=\"_blank\"><img class=\"aligncenter wp-image-1899 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/loginlockdown1.png\" alt=\"Login Lockdown plugin.\" width=\"780\" height=\"264\" /></a><br />\nSometimes hackers will attempt a &#8220;brute force&#8221; hack of a particular website. That&#8217;s basically an attempt to guess the password by trying various combinations repeatedly.</p>\n<p><a href=\"https://wordpress.org/plugins/login-lockdown/\" target=\"_blank\">Login Lockdown</a> restricts that possibility by limiting the number of login attempts to a particular IP address. That way, brute force hacks are limited to just a few attempts. Since it&#8217;s extremely unlikely that a hacker will guess your password with just a few tries, your site is much safer as a result.</p>\n<h2>Wrapping It Up</h2>\n<p>The 11 plugins above should be part of every site owner&#8217;s toolkit, whether you&#8217;re deploying them all simultaneously or not. They each lock down one key area of WordPress functionality and give you a standard of excellence by which you can judge other plugins.</p>\n<p>The world of WordPress is a constantly changing one though so, by the time you read this, new candidates may well have emerged. Keep checking back in with us for news of fresh plugins that can lift your site to the next level.</p>\n<p>We&#8217;re curious to hear your thoughts. What plugins do you consider to be essential for your website? Is there an essential plugin we&#8217;ve missed that you can&#8217;t live without? Let us know in the comments below!</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/essential-wordpress-plugins/\">The 11 Essential Plugins You Need for Your WordPress Site</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:58:\"https://www.seedprod.com/essential-wordpress-plugins/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:42:\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\n\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\n\t\t\n\t\t\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:55:\"How to Choose the Best Theme for Your WordPress Website\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:55:\"https://www.seedprod.com/choosing-best-wordpress-theme/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:64:\"https://www.seedprod.com/choosing-best-wordpress-theme/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 30 Sep 2015 14:09:18 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:6:\"How To\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://www.seedprod.com/?p=1816\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:628:\"<p>First impressions are everything. In the online world, you only have seconds to capture and retain a visitor on your site. That’s why choosing your WordPress theme shouldn’t be an afterthought. It defines your site&#8217;s personality and user-friendliness. If you select a theme that doesn&#8217;t match your overall marketing strategy or is challenging to navigate, [&#8230;]</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/choosing-best-wordpress-theme/\">How to Choose the Best Theme for Your WordPress Website</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"John Turner\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:12317:\"<p>First impressions are everything.</p>\n<p>In the online world, you only have seconds to capture and retain a visitor on your site. That’s why choosing your WordPress theme shouldn’t be an afterthought.</p>\n<p>It defines your site&#8217;s personality and user-friendliness. If you select a theme that doesn&#8217;t match your overall marketing strategy or is challenging to navigate, you&#8217;re going to lose visitors and diminish your online impact.</p>\n<p>In this article, we&#8217;ll explain exactly what a theme is and offer some pointers on selecting the best theme for your WordPress site.</p>\n<h2>What is a Theme?</h2>\n<p>A theme, simply put, is the overall design of your website. Fortunately, WordPress makes it easy for you to swap out themes so that you can see which one you like best, even before your site goes live.</p>\n<p>WordPress does a fabulous job of separating content from design. That&#8217;s why you can update your theme years from now and you won&#8217;t have to go back over all of your posts and pages and make any changes. All of your content will automatically respond to the new theme.</p>\n<p>It’s worth mentioning that using theme-specific shortcuts can <a href=\"http://www.engagewp.com/3-surefire-ways-avoid-theme-lock/\">lock you in</a>. These shortcuts don’t typically transfer between themes so you may end up having to re-work your content.</p>\n<p>Basically, there are two very important parts to a theme:</p>\n<ul>\n<li><strong>The look and feel: </strong>This is the aesthetics of your site. It includes the color scheme, the font family and size, the structure of the layout, and various types of advanced user interface elements (for example, <a href=\"http://www.creativebloq.com/web-design/use-sliders-8133801\">sliders</a>). You can think of this part of the theme as the site&#8217;s personality.</li>\n<li><strong>The navigation:</strong> You want people to be able to move about your website freely, right? To make that happen, you&#8217;ll have to offer a navigation menu that&#8217;s very intuitive. That way, your visitors can go straight to the category or page that they&#8217;re looking for.</li>\n</ul>\n<div id=\"attachment_1822\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img class=\"wp-image-1822 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/09/extreme.png\" alt=\"extreme\" width=\"600\" height=\"309\" /><p class=\"wp-caption-text\">Your theme defines the look and feel of your website.</p></div>\n<h2>Where to Find WordPress Themes</h2>\n<p>So where do you find a theme? In the WordPress universe, you have two options: free or premium.</p>\n<p>As you&#8217;re probably already aware that there&#8217;s no such thing as a free lunch, you can guess that premium themes tend to be more professionally designed and offer better support. They also cost money.</p>\n<p>However, that&#8217;s not to say that free themes are a waste of your time. If you&#8217;re brand new to WordPress, you should experiment around with some free options so you can get an idea of what it&#8217;s like to use different themes with the same WordPress content. You&#8217;ll be able to see how your content &#8220;adapts&#8221; when you change themes.</p>\n<p>If you&#8217;re planning to use your WordPress site to present a professional appearance online, you may end up considering a premium theme. When you buy a premium theme, you&#8217;ll almost always be provided with support. Premium themes usually have more functionality and allow easier site customization than free themes. Also, you have a much wider selection of designs to choose from and you’ll even find companies that specialize in themes for a <a href=\"http://churchthemes.com/\">specific industry</a>.</p>\n<p>If you&#8217;re looking for a free theme, you really don&#8217;t need to look any further than the <a href=\"https://wordpress.org/themes/\">WordPress.org</a> Theme Directory. That site is constantly updated with countless free themes that you can install on your own website.</p>\n<p>If you&#8217;re looking for a premium theme, you have several options.</p>\n<ul>\n<li><strong><a href=\"http://themeforest.net/category/wordpress\">ThemeForest</a>.</strong> For many people, this is the &#8220;go to&#8221; place for premium WordPress themes. However, the site does have a <a href=\"http://www.engagewp.com/why-i-no-longer-use-themeforest/\">poor reputation</a> in the WordPress community. Some disagree with ThemeForest’s licensing and feel they promote themes focusing on style over substance.</li>\n<li><strong><a href=\"http://www.studiopress.com/\">StudioPress</a>.</strong> Creators of the highly popular <a href=\"http://my.studiopress.com/themes/genesis/\">Genesis Theme Framework</a>, StudioPress offers an excellent selection of minimalist themes that are well designed and developed. While these themes offer some customizability, if you want to make drastic changes you’ll likely have to do some coding.</li>\n<li><strong><a href=\"http://www.elegantthemes.com/gallery/\">Elegant Themes</a>.</strong> While there aren&#8217;t as many selections at Elegant Themes as you&#8217;ll find at the other sites, the quality of the themes that are offered there is outstanding. With a yearly membership option that’s not much more than the cost of a single theme, you’ll have access to all 85+ of Elegant’s themes. This is a great option for the indecisive.</li>\n<li><strong><a href=\"https://themify.me/\">Themify</a>.</strong> Another site that offers some well designed themes. They also offer a yearly membership giving you access to all of their themes.</li>\n</ul>\n<div id=\"attachment_1820\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img class=\"wp-image-1820 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/09/avada.png\" alt=\"avada\" width=\"600\" height=\"574\" /><p class=\"wp-caption-text\">You can buy the very popular Avada theme at ThemeForest.</p></div>\n<h2>How to Pick the Right Theme</h2>\n<p>Now that we&#8217;ve covered what a theme is, it&#8217;s time to go over some pointers about how to pick the best theme for your WordPress website. Obviously, some of the decision will be a matter of opinion based on your own understanding of your site. However, there are also some principles that are &#8220;best practices&#8221; when it comes to selecting the right theme.</p>\n<h3>It Must Be Responsive</h3>\n<p>If there is one word that must absolutely, positively be in the description of the theme that you plan on using, it&#8217;s this word: responsive.</p>\n<p>No exceptions.</p>\n<p>Why? Because that word means, in a nutshell, that the theme will adapt to any device that&#8217;s being used to view the website. In other words, the site will look like it was professionally designed for a desktop monitor if it&#8217;s viewed on a desktop monitor. However, if the site is viewed on a smartphone, the the theme will adapt in such a way that it appears to the visitor that the theme was specifically designed for a smartphone. A responsive theme will adapt to any device.</p>\n<p>In this day and age, <a href=\"http://blog.hubspot.com/marketing/google-algorithm-change-mobile-friendly\">it&#8217;s absolutely essential that your website is mobile-ready</a> for search engine optimization (SEO) purposes. Google is now <a href=\"http://googlewebmastercentral.blogspot.ca/2015/04/rolling-out-mobile-friendly-update.html\">rewarding</a> mobile-friendly sites and giving them a boost in the mobile search results.</p>\n<p>Beyond that, you&#8217;re going to lose visitors if you try to force-fit a website designed specifically for desktop displays into a smartphone. There&#8217;s no use trying to fit a square peg into a round hole.</p>\n<p>Fortunately, almost all contemporary themes are responsive. However, be sure to look for that buzzword just to be safe.</p>\n<h3>Pick a Theme Specific to Your Industry</h3>\n<p>Are you running an e-commerce website that sells high-tech gadgetry? You probably don&#8217;t want to use a theme designed specifically for fashion.</p>\n<p>Basically, you want your theme to &#8220;look the part.&#8221; Each theme has its own personality, and it&#8217;s best if that personality suits your business model and is appealing to your target market.</p>\n<p>Fortunately, a couple of the sites we mentioned above do a very good job at categorizing themes based on industry. That way, when you visit those sites, you can view only the themes that you&#8217;re likely to download.</p>\n<h3>Don&#8217;t Overcomplicate It</h3>\n<p>If you&#8217;re fairly new to WordPress, and impressed with all it has to offer, you might be like a kid in a candy store when you browse through various professionally designed themes. With that mindset, it&#8217;s tempting to fall prey to the theme that has the richest feature set.</p>\n<p>Resist that urge.</p>\n<p>For starters, think about what your website actually needs before looking at themes. Avoid allowing theme demos to convince you that you need a particular feature when you really don&#8217;t. Otherwise, you could install a bloated theme with a bunch of features that you&#8217;ll never use and possibly slow down the performance of your site.</p>\n<p>Second, complicated themes can be user hostile. They may look really slick as your viewing them, but all the links, sliders, and sidebars that they offer might be information overload on people who visit your site.</p>\n<p>Think about some of the most famous websites in the world. They tend to be noticeably uncomplicated. Look at how easy it is to navigate through <a href=\"http://www.buzzfeed.com/\">BuzzFeed</a>, for example. Check out <a href=\"http://www.huffingtonpost.com/\">The Huffington Post</a> as well.</p>\n<p>The bottom line: Keep your theme as simple as possible.</p>\n<div id=\"attachment_1825\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img class=\"wp-image-1825 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/09/buzzfeed.png\" alt=\"buzzfeed\" width=\"600\" height=\"410\" /><p class=\"wp-caption-text\">BuzzFeed is presented in a linear layout and is very easy to navigate</p></div>\n<h3>It Should Be Easy to Customize</h3>\n<p>It&#8217;s not likely that your theme will be everything that you want it to be right out of the box. You&#8217;ll likely need to make some tweaks, rearrange some elements, and customize it in a few different places.</p>\n<p>That&#8217;s why you should be certain that the theme you get is easy to customize. Go through the description of the theme and look for some marketing text that explains that it can be customized. If you don&#8217;t see that, and you still really like the theme, be sure to ask the developer about how you can customize it.</p>\n<p>Usually, themes that can be customized have a section in the WordPress back end that offers several options for you to tailor-fit the design to your liking. For example, you can change the font family that&#8217;s used in posts, the overall color scheme, the line spacing, the size of the subheaders, the color of the titles, and much more.</p>\n<p>If you&#8217;re a hardcore web design enthusiast, you&#8217;ll find that almost all modern themes allow you to add your own customized cascading style sheet (CSS) code. That way, you can change the design in any way that&#8217;s only limited by your imagination.</p>\n<div id=\"attachment_1824\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img class=\"wp-image-1824 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/09/oldpaper.png\" alt=\"oldpaper\" width=\"600\" height=\"304\" /><p class=\"wp-caption-text\">The Old Paper theme allows you to customize its design</p></div>\n<h2>Wrapping it Up</h2>\n<p>Now you understand the concept of a WordPress theme and how to go about finding the best one for your WordPress website. Take a few moments to start browsing some theme libraries and create a short list of your favorites. Then, decided on which one is best.</p>\n<p>How do you choose the best theme for your WordPress site? What kind of criteria do you use when shopping for a theme? Feel free to sound off in the comments below.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/choosing-best-wordpress-theme/\">How to Choose the Best Theme for Your WordPress Website</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:60:\"https://www.seedprod.com/choosing-best-wordpress-theme/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:48:\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\n\t\t\n\t\t\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:46:\"A Beginner’s Guide to the WordPress Back End\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:60:\"https://www.seedprod.com/beginners-guide-wordpress-back-end/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"https://www.seedprod.com/beginners-guide-wordpress-back-end/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 15 Sep 2015 12:28:44 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"beginner\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:18:\"wordpress back end\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://www.seedprod.com/?p=1753\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:591:\"<p>As the owner of a WordPress site, you&#8217;re tasked with handling things behind the scenes to make sure that the site is user-friendly and filled with great content. Fortunately, the WordPress back end makes those administrative tasks fairly easy. Be careful not to confuse the back end and front end – the WordPress front end is [&#8230;]</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/beginners-guide-wordpress-back-end/\">A Beginner&#8217;s Guide to the WordPress Back End</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"John Turner\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:13965:\"<p>As the owner of a WordPress site, you&#8217;re tasked with handling things behind the scenes to make sure that the site is user-friendly and filled with great content. Fortunately, the WordPress back end makes those administrative tasks fairly easy.</p>\n<p><span id=\"more-1753\"></span></p>\n<p>Be careful not to confuse the back end and front end – the WordPress front end is the part that your visitors will see. That&#8217;s what is displayed when they point their browsers to your URL and click around within your website.</p>\n<p>In this tutorial, we&#8217;ll cover basic WordPress terminology that you&#8217;ll need to understand as you use the back end. Then, we&#8217;ll tackle the basics of the back end itself.</p>\n<h2>WordPress Terminology</h2>\n<p>Before you start using the back end, you&#8217;re going to have to learn to &#8220;talk the talk&#8221;. The list below explains several words and phrases that might be new as you approach WordPress administration.</p>\n<h3>Post</h3>\n<p>You can think of a post as an article. It&#8217;s typically something you write that&#8217;s relevant to the overall scope of your site. It can be a news piece, an image, a video, or even a quotation.</p>\n<h3>Page</h3>\n<p>A page is typically more static than a post in that it&#8217;s often timeless and something that people will want to see no matter when or how often they visit the site. Classic examples of pages are &#8220;About Us&#8221; and &#8220;Contact&#8221;.</p>\n<h3>Slug</h3>\n<p>A slug in WordPress is a word or phrase that&#8217;s constructed as a part of a URL. It uniquely identifies the content within your WordPress site.</p>\n<p>For example, if you have a category called &#8220;Clothing&#8221;, WordPress will probably create a slug from that called &#8220;clothing&#8221;. If you wanted to browse all posts in the &#8220;Clothing&#8221; category, the full URL would look something like <em>http://myblogname.com/category/<strong>clothing</strong></em>.</p>\n<h3>Category</h3>\n<p>A category is used to group related posts. It can be hierarchical (e.g. &#8220;T-Shirts&#8221; is a subcategory of &#8220;Clothing&#8221;) or it can be standalone. Posts can have more than one category.</p>\n<h3></h3>\n<h3>Tag</h3>\n<p>You can think of a tag as a keyword. If you&#8217;re writing an article that includes a mention of <a href=\"http://www.andymurray.com/\" target=\"_blank\">Andy Murray</a>, you would probably add his name as a tag related to that post. Tags are comparable to entries in an index if your blog was a book.</p>\n<h3>Themes</h3>\n<p>WordPress enables you to change the look and feel of your site with the click of a button using themes, which are essentially aesthetic &#8216;skins&#8217;.</p>\n<h3>Plugins</h3>\n<p>WordPress enables you add other pieces of software to your site to enhance the functionality. These software installations are called plugins.</p>\n<h3>Widgets</h3>\n<p>It&#8217;s easy for people new to WordPress to get widgets and plugins confused, but they&#8217;re really nothing alike. A widget is a self-contained piece of user interface code. You can think of it as a small part of the screen output that&#8217;s typically added to the sidebar, header, or footer.</p>\n<h2>Getting Started</h2>\n<p>Now that you&#8217;re familiar with basic WordPress terminology, it&#8217;s time to get started with using the back end. To do that, you&#8217;ll have to log in with your name and password.</p>\n<p>WordPress won&#8217;t allow just anyone to administer your site. That&#8217;s why you&#8217;re given a username with a password when you install WordPress for the first time. Remember these credentials because they will be necessary to log in again from time to time.</p>\n<div id=\"attachment_1764\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img class=\"size-full wp-image-1764\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/log-in-screen.png\" alt=\"log-in-screen\" width=\"502\" height=\"496\" /><p class=\"wp-caption-text\">The WordPress login screen</p></div>\n<p>Typically, you&#8217;ll access the WordPress back end with the /wp-admin context. That usually follows your domain name in the URL. So, for example, if your domain name is <em>mydomain.com</em>, you would access the WordPress back end with the following URL: <em>http://mydomain.com/wp-admin</em>.</p>\n<p>It should be noted, however, that this URL may vary slightly from installation to installation. Contact your support team for the exact URL.</p>\n<p>Once you&#8217;ve supplied your username and password, you&#8217;ll be taken to the back end.</p>\n<h2>The Top Bar</h2>\n<p><img class=\"aligncenter wp-image-1765\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/wordpress-dashboard.png\" alt=\"wordpress-dashboard\" width=\"645\" height=\"159\" /></p>\n<p>Once you&#8217;re in the back end, there will be quite a bit on the screen to digest. This tutorial will focus primarily on the top bar and the left-hand sidebar. In this section, we&#8217;ll go over the top bar.</p>\n<p>At the very left-hand side of the dashboard, you&#8217;ll see the WordPress logo. Clicking on that will give you some basic information about your WordPress site, such as the version of WordPress that you&#8217;re using.</p>\n<p><img class=\"aligncenter wp-image-1766\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/admin-top-bar.png\" alt=\"admin-top-bar\" width=\"645\" height=\"17\" /></p>\n<p>The name of your site should be to the right of that. If you click on that, you&#8217;ll be taken to your site&#8217;s home page. It&#8217;s a valuable link to click when you&#8217;ve made configuration changes so that you can immediately view how those changes have impacted your site.</p>\n<p>To the right of that is a speech bubble. That shows you how many comments are on your site. If you click on the bubble, you&#8217;ll be taken to a new screen that allows you to edit the comments.</p>\n<p>To the right of the speech bubble, you&#8217;ll see the word <em>New</em> with a plus sign in front of it. If you click on that link, you&#8217;ll be taken to an edit screen that enables you to add new content to your site. Note that if you hover over the <em>New</em> link, you&#8217;ll see a drop-down menu that shows you what types of content you can add.</p>\n<p>On the far right of the top bar you&#8217;ll see your name. If you hover over your name, you&#8217;ll notice a drop-down menu that gives you the option to edit your profile or log out of the back end.</p>\n<h2>The Left-Hand Navigation Bar</h2>\n<p>The left-hand navigation bar is probably where you&#8217;ll spend the lion&#8217;s share of your time as you work in the WordPress back end. Almost all of the options that you want to access are on that section of the screen.</p>\n<p><img class=\"aligncenter wp-image-1767\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/left-hand-menu.png\" alt=\"left-hand-menu\" width=\"200\" height=\"495\" /></p>\n<p>It should be noted that the contents of the left-hand navigation bar will vary slightly (if not significantly) from installation to installation. That&#8217;s because installed plugins can (and often do) add new options to the sidebar. This tutorial will cover the basic options.</p>\n<h3>Dashboard</h3>\n<p>At the very top of the left-hand navigation bar is the word <em>Dashboard</em>. If you click that, you might notice that the page loads but nothing happens. That&#8217;s because the dashboard is the same thing as the default view of the back end. In other words, you&#8217;re already on the dashboard. So, if you&#8217;re ever &#8220;lost&#8221; and not sure how to get back to the initial screen on the back end, click this link.</p>\n<h3>Posts</h3>\n<p><img class=\"aligncenter wp-image-1771\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/add-new-post.png\" alt=\"add-new-post\" width=\"650\" height=\"420\" /></p>\n<p>This is the option you use to create, edit, update, and delete posts. If you hover over it, you might notice a fly-out menu that appears. That menu will give you the option to view all of your posts (which you can then edit or delete), create a post, view your tags, or view your categories.</p>\n<p>If you opt to create a post, you&#8217;ll be taken to a screen that enables you to create content in WYSIWYG (What You See Is What You Get) format. The icons at the top of the editor are very similar to what you would expect to see in any word processor. The right-hand sidebar on that screen gives you the opportunity to add categories, tags, and add a featured image to your post.</p>\n<h3>Media</h3>\n<p><img class=\"aligncenter wp-image-1775\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/insert-media1.png\" alt=\"insert-media\" width=\"650\" height=\"329\" /></p>\n<p>This is the option that you click if you want to view media that&#8217;s used on your website or add new media. In WordPress, media can be defined as images, recordings, videos, or other files. However, most of the time you upload media, you&#8217;ll probably be uploading an image.</p>\n<p>The flyout menu that appears when you hover over the <em>Media</em> option gives you two additional options: <em>Library</em> and <em>Add New</em>. If you select the <em>Library</em> option, you&#8217;ll be taken to a screen where you can browse your media uploads. If you click <em>Add New</em>, you&#8217;ll be taken to a screen where you can upload images directly from your personal computer.</p>\n<h3>Pages</h3>\n<p>The <em>Pages</em> option functions similar to <em>Posts</em> except that it deals with pages. You can manage your pages or create a new page. This is the option you use if you want to create a &#8220;Contact&#8221; page or an &#8220;About Us&#8221; page.</p>\n<h3>Comments</h3>\n<p>It is strongly recommended that you adopt a more sophisticated comments system than the default option that comes with WordPress. Whatever system you select, you click this option to manage the comments that are on your site. This is also how you delete comments that are spam.</p>\n<h3>Appearance</h3>\n<p>Simply put, this option enables you to change the look and feel of your website. If you hover over it, you&#8217;ll see numerous options in the flyout menu that appears:</p>\n<ul>\n<li><strong>Themes:</strong> Select this option if you want to change the overall look and feel of your website. You can download some great themes for free <a href=\"https://wordpress.org/themes/\" target=\"_blank\">from the WordPress website</a>.</li>\n<li><strong>Customize:</strong> Click on this option if you want to change your site title and tagline.</li>\n<li><strong>Widgets:</strong> This will take you to a screen that shows you all of the widgets that are available to you. You actually &#8220;use&#8221; the widgets by dragging them to sections of the screen identified as graphical user interface (GUI) boxes. For example, you might drag a widget called &#8220;Latest Posts&#8221; from the left-hand side of the screen to a box that reads &#8220;Right Sidebar&#8221; on the right-hand side of the screen. That will display your latest posts on that sidebar on your site.</li>\n<li><strong>Menus:</strong> This will give you the option to manage your menus. You can create new menus, specify where you&#8217;d like the menus to appear, and add items to each menu. These menus will be displayed differently from theme to theme.</li>\n<li><strong>Editor:</strong> This is for advanced users. If you&#8217;re interested in changing the source code of your theme, you would go here, select the correct file from the right-hand sidebar, and make the necessary changes.</li>\n</ul>\n<h3>Plugins</h3>\n<p><img class=\"aligncenter wp-image-1773\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/plugins-screen.png\" alt=\"plugins-screen\" width=\"650\" height=\"288\" /></p>\n<p>Click on this option if you&#8217;d like to review the plugins that you have installed or if you&#8217;d like to install a new plugin. Keep in mind that adding a new plugin will often change the contents of the left-hand navigation bar.</p>\n<h3>Users</h3>\n<p>You might not be the only one who uses your website. It&#8217;s possible that you rely on an army of authors and editors to create content for you. Click on this option to create, delete, and manage your team of users.</p>\n<h3>Settings</h3>\n<p>If you hover over the <em>Settings</em> option, you&#8217;ll see a flyout menu that gives you several other options:</p>\n<ul>\n<li><strong>General:</strong> Click this option if you&#8217;d like to change basic configuration information about your site, such as its title, tagline, or the email address of the site administrator.</li>\n<li><strong>Writing:</strong> Click this option to configure basic information about your posts, such as the default category and the post format.</li>\n<li><strong>Reading: </strong>Click this option if you want to set information about how your site is displayed to visitors.</li>\n<li><strong>Discussion: </strong>Click this option if you&#8217;d like to configure how your comments section is structured.</li>\n<li><strong>Media:</strong> Click this option to specify default dimensions for images of various sizes.</li>\n<li><strong>Permalinks:</strong> Click this option to configure how you&#8217;d like permalinks to appear on your website.</li>\n</ul>\n<h2>Wrapping It Up</h2>\n<p>This has been a very basic overview of the WordPress back end. As with any other new technology you endeavor to use, you&#8217;ll find that &#8220;mastering&#8221; this one requires some practice.</p>\n<p><strong>What&#8217;s confusing to you about the WordPress back end? What do you think that WordPress could handle better or make more user-friendly? What do you like about the back end? Feel free to sound off in the comments.</strong></p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/beginners-guide-wordpress-back-end/\">A Beginner&#8217;s Guide to the WordPress Back End</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:65:\"https://www.seedprod.com/beginners-guide-wordpress-back-end/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:54:\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\n\t\t\n\t\t\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"Communicating With Customers When Your Site is Down for Maintenance\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://www.seedprod.com/1808-2/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"https://www.seedprod.com/1808-2/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 14 Sep 2015 11:00:14 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:6:\"How To\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:10:\"Promotions\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:13:\"Communicating\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:16:\"customer support\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:11:\"Maintenance\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://www.seedprod.com/?p=1808\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:357:\"<p>Customers can get upset when your page is down for maintenance. Learn how to minimize the damage and keep them satisfied.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/1808-2/\">Communicating With Customers When Your Site is Down for Maintenance</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"John Turner\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:8476:\"<p><span style=\"font-weight: 400;\">In an era when people are bombarded with more information than ever before, excellent communication skills are critical.</span></p>\n<p><span style=\"font-weight: 400;\">How critical? Digital marketing expert and trainer </span><a href=\"http://www.thesaleslion.com/lessons-learned-from-5-years-of-blogging/\" target=\"_blank\"><span style=\"font-weight: 400;\">Marcus Sheridan recently called communication</span></a><span style=\"font-weight: 400;\"> “the Greatest Skillset of the 21st Century,” one that has more of an impact on a person’s income than their education or formal training. Great communicators can drive people to think, laugh, cry, and feel anger.</span></p>\n<p><span style=\"font-weight: 400;\">The importance of communication holds true for businesses as well. The organizations that can properly communicate with their customers and prospects are the ones that tend to succeed. Communication is especially important if your customers are facing an unexpected inconvenience or setback, such as your site being down for maintenance.</span></p>\n<p><span style=\"font-weight: 400;\">Here are a few guidelines on how to keep your customers happy when your website is offline because of maintenance.</span></p>\n<p><img class=\"alignnone size-full wp-image-1795\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/sucuri-security.png\" alt=\"sucuri-security\" width=\"700\" height=\"224\" /></p>\n<p><span style=\"font-weight: 400;\">Using Twitter to let fans and customers know that your web site will be down is a great idea.</span></p>\n<h2><span style=\"font-weight: 400;\">Send a proactive notice</span></h2>\n<p><span style=\"font-weight: 400;\">You might be surprised by what people will be willing to put up with, as long as you let them know in advance. If an important part of your site is going to be down for maintenance, you want to let your customers know as early as possible. And don’t just send one message: remind them multiple times in the weeks and days leading up to your site going down. </span></p>\n<p><span style=\"font-weight: 400;\">Though your customers may still be frustrated by your site going down for maintenance, most people understand that things in the digital world need to be repaired from time to time. As long as you give them plenty of notice and your site isn’t down for an extended period of time, it shouldn’t cost you any customers. </span></p>\n<p><span style=\"font-weight: 400;\">Obviously, if your site goes down unexpectedly, it’s not possible to send a notice ahead of time. But you should still let people know as soon as you canthat they can expect to have trouble with your website soon.</span></p>\n<h2><span style=\"font-weight: 400;\">Explain the benefits</span></h2>\n<p><span style=\"font-weight: 400;\">You aren’t going through the trouble of having your website down without a reason. In fact, there’s a good chance that the reason your website is down for maintenance in the first place is so that you can provide a better level of service to your customers, or improve what you have to offer. </span></p>\n<p><span style=\"font-weight: 400;\">So let them know about it! After you inform your customers that your site will be down, you might send out a message letting them know why the downtime will be worth the wait. Maybe you are </span><a href=\"https://www.seedprod.com/how-to-redesign-your-website-without-losing-traffic-or-rankings/\"><span style=\"font-weight: 400;\">redesigning your company website</span></a><span style=\"font-weight: 400;\"> to make it more user-friendly. Or perhaps you are launching a new product or service that will solve a problem your customers have had for quite a while.</span></p>\n<p><span style=\"font-weight: 400;\">Whatever the case may be, use this time as an opportunity to get your customer base excited about the future of your organization and its offerings. It’s also a great way to draw back the curtain and show them what it’s like when you are working on something new.</span></p>\n<p><img class=\"alignnone size-full wp-image-1810\" src=\"https://www.seedprod.com/wp-content/uploads/2015/09/most-people.png\" alt=\"most-people\" width=\"1024\" height=\"512\" /></p>\n<h2><span style=\"font-weight: 400;\">Respond to correspondence quickly</span></h2>\n<p><span style=\"font-weight: 400;\">When your site is down for maintenance, it’s a good bet that there will be a number of customers calling or emailing you for help. Even if you sent out advance notice that your site would be down, there are probably some people who will be caught off guard.</span></p>\n<p><span style=\"font-weight: 400;\">Other customers might not have been aware of the exact length of the downtime, and still others may have simply forgotten. Whatever the case may be, don’t leave people waiting and confused about why they can’t access your site anymore. Doing that is a sure path to creating annoyed customers.</span></p>\n<p><span style=\"font-weight: 400;\">Instead, answer emails and support tickets as soon as you can. Think about expanding your help desk temporarily if you know your site will be down, to help ensure that you don’t miss any messages and upset your customers as a result. An automated message might be a good start, but your customers will want to hear from a real person at some point.</span></p>\n<h2><span style=\"font-weight: 400;\">Offer an alternative</span></h2>\n<p><span style=\"font-weight: 400;\">Another good way to make people more accepting of your site being down for maintenance is to give them an alternate solution. Is there a way that they can still access the data or tools that they need even while your site is down for maintenance? Perhaps there is an alternative that can help them in a similar way.</span></p>\n<p><span style=\"font-weight: 400;\">You don’t want to be promoting your competitors while your site is down for maintenance, but trying to provide your customers with an another option shows that you actually care about them and aren’t just focused on your own offering. At the very least, try to keep your customers up to date about when they can expect your site to be back online.</span></p>\n<h2><span style=\"font-weight: 400;\">Make up for it when your site is back up</span></h2>\n<p><span style=\"font-weight: 400;\">What better way to make up for any inconvenience that you might have caused your customers than by offering them something special? Some ideas for things you could provide once your site comes back up include:</span></p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A temporary discount code for those who remained customers while the site was down for maintenance</span></li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The right to purchase or preview a new offering first</span></li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A “behind the scenes” look at something the company is working on</span></li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A personal greeting or thank you from the owner or head of the organization</span></li>\n</ul>\n<p><span style=\"font-weight: 400;\">It doesn’t have to be something significant or very expensive: even a small, simple token of appreciation can help you win favor with your customers and convince them that you have their best interests at heart.</span></p>\n<h2><span style=\"font-weight: 400;\">Final thoughts</span></h2>\n<p><span style=\"font-weight: 400;\">From cars to computers to clothing, everything that we use frequently has to be repaired once in a while. Websites are no exception. It’s okay for your site to be down for maintenance, but you need to make sure that you are communicating it effectively to your customers.</span></p>\n<p><span style=\"font-weight: 400;\">If you give people sufficient notice, answer any questions or concerns that they voice, and show them that you are truly concerned about the inconvenience it may cause, you can take your website down for maintenance without worrying about any excessive negative impacts on your customer base. In the end, your customers will appreciate that you are making an effort to offer them better service, even if the downtime is frustrating for them in the short-term.</span></p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/1808-2/\">Communicating With Customers When Your Site is Down for Maintenance</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:37:\"https://www.seedprod.com/1808-2/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:57:\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\n\t\t\n\t\t\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:54:\"Top WordPress Plugins to Use Before Your Site Launches\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"https://www.seedprod.com/top-wordpress-plugins-to-use-before-your-site-launches/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:89:\"https://www.seedprod.com/top-wordpress-plugins-to-use-before-your-site-launches/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 31 Aug 2015 11:00:54 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:6:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:6:\"How To\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:10:\"Promotions\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:6:\"launch\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:7:\"plugins\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:9:\"WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://www.seedprod.com/?p=1798\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:401:\"<p>With so many WordPress plugins out there, how can you tell which ones are best before your site launches? We’ve got you covered.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/top-wordpress-plugins-to-use-before-your-site-launches/\">Top WordPress Plugins to Use Before Your Site Launches</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"John Turner\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:10026:\"<p>Fortune favors the prepared mind.</p>\n<p><span style=\"font-weight: 400;\">These words, attributed to the famous scientist Louis Pasteur, can be applied to many things. At the time, Pasteur was talking about scientific observation: he spent years studying and researching in the fields of chemistry and biology, so when he noticed that harmful germs in milk and beer were destroyed by a certain level of heat, he was able to think about it on a deeper level.</span></p>\n<p><span style=\"font-weight: 400;\">Pasteur drew from his research and preparation to turn a simple observation into the pasteurization process, still one of the most essential in the food industry some 150 years after its invention.</span></p>\n<p><span style=\"font-weight: 400;\">When launching a new WordPress site, it’s important that you are prepared like Pasteur was. A site launch often means there is a lot going on: you have to prepare your strategy, communicate with potential customers, and keep things running smoothly with your original offering, all while readying the new site for launch.</span></p>\n<p><span style=\"font-weight: 400;\">Luckily, there are some WordPress plugins that can help you achieve all of these goals and make your life easier in the process. Let’s take a look at which plugins are best for your pre-launch site, divided up into a few important categories.</span></p>\n<p><img class=\"alignnone size-full wp-image-1800\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/use-plugins.png\" alt=\"use-plugins\" width=\"1024\" height=\"512\" /></p>\n<h2><span style=\"font-weight: 400;\">Collecting Visitor Information</span></h2>\n<p><span style=\"font-weight: 400;\">It’s important to collect information on your coming soon page for a few reasons. First, it helps you get a sense of what kinds of customers are gravitating to your offering, which can help you make tweaks and adjustments in the future.</span></p>\n<p><span style=\"font-weight: 400;\">Second, collecting visitor information allows you to find totally new visitors interested in the site’s offering. Not only can you find out about them and their interests, you can gather their email addresses, which allows you to start </span><a href=\"https://www.seedprod.com/how-to-market-to-an-email-list-before-your-site-launches/\"><span style=\"font-weight: 400;\">marketing to a subscriber list before your site launches</span></a><span style=\"font-weight: 400;\">. </span></p>\n<p><span style=\"font-weight: 400;\">There are several great plugins for this: </span><a href=\"http://www.gravityforms.com/\" target=\"_blank\"><span style=\"font-weight: 400;\">Gravity Forms</span></a><span style=\"font-weight: 400;\">, and </span><a href=\"http://codecanyon.net/item/mymail-email-newsletter-plugin-for-wordpress/3078294\" target=\"_blank\"><span style=\"font-weight: 400;\">MyMail</span></a><span style=\"font-weight: 400;\"> are two popular ones. </span><a href=\"https://www.seedprod.com/under-contruction-feedblitz-integration/\"><span style=\"font-weight: 400;\">FeedBlitz</span></a><span style=\"font-weight: 400;\"> is a powerful option if you want to launch a more involved marketing campaign. One of the great things about SeedProd is that you can use it with any plugin that has a shortcode, which gives you some flexibility about how you want to gather this important customer data.</span></p>\n<p><span style=\"font-weight: 400;\">Don’t forget that email forms aren’t the only way to get information. Use plugins to make visitor interaction a two-way street so that you get </span><i><span style=\"font-weight: 400;\">and</span></i><span style=\"font-weight: 400;\"> give information. For example, why not use </span><a href=\"https://wordpress.org/plugins/social-media-feather/\" target=\"_blank\"><span style=\"font-weight: 400;\">Social Media Feather</span></a><span style=\"font-weight: 400;\"> to install social icons on your site and encourage people to visit you on Facebook or Twitter? </span></p>\n<p><span style=\"font-weight: 400;\">Even if you don’t have a dedicated social media site for your new offering, promoting your presence on these channels can help encourage interaction and get people excited about your upcoming launch.</span></p>\n<p><img class=\"alignnone size-full wp-image-1801\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/sucurifeatures.png\" alt=\"sucurifeatures\" width=\"1824\" height=\"534\" /></p>\n<p><span style=\"font-weight: 400;\">A few features of Sucuri, a popular WordPress security plugin</span></p>\n<h2><span style=\"font-weight: 400;\">Security and Error Prevention</span></h2>\n<p><span style=\"font-weight: 400;\">This is standard operating procedure for pre-launch WordPress sites. Every site should have a couple of plugins designed for keeping their site safe and cutting down on bugs. </span><a href=\"http://akismet.com/\" target=\"_blank\"><span style=\"font-weight: 400;\">Akismet</span></a><span style=\"font-weight: 400;\"> has become the gold standard of WordPress plugins for preventing spam and should be installed if you are going to have user comments anywhere on the site. You can also use the all-in-one security and firewall plugin or </span><a href=\"https://sucuri.net/\" target=\"_blank\"><span style=\"font-weight: 400;\">Sucuri</span></a><span style=\"font-weight: 400;\"> to protect your site and detect malware before it becomes a problem.</span></p>\n<p><span style=\"font-weight: 400;\">Remember, don’t go overboard with installing tons of plugins: a good security plugin will have a large number of features that handle many different functions, so you should only need a couple of them. A good backup plugin is also essential in case something goes wrong: </span><a href=\"https://vaultpress.com/\" target=\"_blank\"><span style=\"font-weight: 400;\">VaultPress</span></a><span style=\"font-weight: 400;\"> and </span><a href=\"https://ithemes.com/purchase/backupbuddy/\" target=\"_blank\"><span style=\"font-weight: 400;\">BackupBuddy</span></a><span style=\"font-weight: 400;\"> are popular options here. For more information about great security plugins and procedures, check out our </span><a href=\"https://www.seedprod.com/security-before-launching-wordpress-site/\"><span style=\"font-weight: 400;\">comprehensive guide to pre-launch security</span></a><span style=\"font-weight: 400;\"> for your WordPress website.</span></p>\n<h2><span style=\"font-weight: 400;\">Design</span></h2>\n<p><span style=\"font-weight: 400;\">With mobile-friendly design, custom colors and many additional fonts, SeedProd does a great job of helping you improve your site’s pre-launch design all on its own. One popular design element for coming soon pages is a countdown timer. SeedProd does have a built in timer, but there are lots of </span><a href=\"https://wordpress.org/plugins/tags/countdown\" target=\"_blank\"><span style=\"font-weight: 400;\">other options for a countdown timer</span></a><span style=\"font-weight: 400;\"> available if you want something a bit fancier. </span></p>\n<p><span style=\"font-weight: 400;\">Be sure whatever plugins you use are integrated with your own current design scheme so that everything stays consistent. For developers, there are plenty of plugins that can make the actual design process easier before the site launches. Some prefer to use CSS/HTML editors like </span><a href=\"http://ckeditor.com/\" target=\"_blank\"><span style=\"font-weight: 400;\">CKEditor</span></a><span style=\"font-weight: 400;\">, to make coding easier.</span></p>\n<h2><span style=\"font-weight: 400;\">Tracking and Analytics</span><span style=\"font-weight: 400;\">  </span></h2>\n<p><span style=\"font-weight: 400;\">You don’t need to wait until your site is live to start measuring visitors. In fact, it’s best to set it up before launch so that you can collect as much data as possible.</span></p>\n<p><span style=\"font-weight: 400;\">SeedProd allows you to gather both the email addresses and names of your visitors. </span><a href=\"http://www.google.com/analytics/\" target=\"_blank\"><span style=\"font-weight: 400;\">Google Analytics</span></a><span style=\"font-weight: 400;\"> is probably the most popular plugin for WordPress visitor tracking. Those looking for something a bit less complex might be happy with </span><a href=\"http://clicky.com/\" target=\"_blank\"><span style=\"font-weight: 400;\">Clicky</span></a><span style=\"font-weight: 400;\">, a more visual tracking plugin that still provides lots of great information.</span></p>\n<p><span style=\"font-weight: 400;\">SeedProd also integrates easily with </span><a href=\"http://www.infusionsoft.com/\" target=\"_blank\"><span style=\"font-weight: 400;\">Infusionsoft</span></a><span style=\"font-weight: 400;\">, a very powerful automation and analytics tool that has a range of features that can help with everything from scheduling to following up with page visitors through email. The more information you can get about who is visiting your page and when, the easier it will be to tweak your site before launch so that you can make sure you are targeting the right audience.</span></p>\n<h2><span style=\"font-weight: 400;\">Final Thoughts</span></h2>\n<p><span style=\"font-weight: 400;\">WordPress plugins are important, but you also don’t want to bog down your site with a large number of plugins before it even launches. The specific plugins that you choose will vary depending on the type of offering your coming soon site is promoting and the amount of marketing you plan on doing before your site launches.</span></p>\n<p><span style=\"font-weight: 400;\">SeedProd is designed to integrate with many of these plugins, which simplifies your pre-launch web development and keeps your site as lean as possible. If you prepare your site sufficiently and equip it with the right plugins, it is much easier to ensure that your launch goes off without a hitch.</span></p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/top-wordpress-plugins-to-use-before-your-site-launches/\">Top WordPress Plugins to Use Before Your Site Launches</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:85:\"https://www.seedprod.com/top-wordpress-plugins-to-use-before-your-site-launches/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"2\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:45:\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\n\t\t\n\t\t\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:56:\"11 Ways to Secure Your WordPress Website Against Hackers\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:66:\"https://www.seedprod.com/secure-wordpress-website-against-hackers/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"https://www.seedprod.com/secure-wordpress-website-against-hackers/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 21 Aug 2015 13:31:22 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:6:\"How To\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"security\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://www.seedprod.com/?p=1778\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:619:\"<p>It’s a cruel world. There are unscrupulous, tech-savvy people who would love to hack into your WordPress site and wreak havoc all over your files and data. Fortunately, you can take steps to prevent that from happening. We regularly hear stories about hackers gaining access to private data from high-profile companies or websites. The most recent [&#8230;]</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/secure-wordpress-website-against-hackers/\">11 Ways to Secure Your WordPress Website Against Hackers</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"John Turner\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:14256:\"<p>It’s a cruel world. There are unscrupulous, tech-savvy people who would love to hack into your WordPress site and wreak havoc all over your files and data. Fortunately, you can take steps to prevent that from happening.</p>\n<p>We regularly hear stories about hackers gaining access to private data from high-profile companies or websites. The most recent example, familiar to anyone with a web browser and an Internet connection, is the recent <a href=\"http://nymag.com/thecut/2015/08/ashley-madison-hack-should-scare-you-too.html\" target=\"_blank\">Ashley Madison data breach</a>. That episode was particularly troubling because Ashley Madison is a site dedicated to philandering. The information gained by the hackers was later released online, embarrassing many people and lining the pockets of divorce attorneys worldwide.</p>\n<p>If it can happen to Ashley Madison, it can happen to your site.</p>\n<p>According to WP White Security, <a href=\"http://www.wpwhitesecurity.com/wordpress-security-news-updates/statistics-70-percent-wordpress-installations-vulnerable/\" target=\"_blank\">almost three-quarters of all WordPress installations</a> are vulnerable to hacker attacks. That makes WordPress sites prime targets for hackers looking for a quick score.</p>\n<p>Fortunately, your website doesn’t have to be a victim. Here are 11 ways you can secure your WordPress blog from hackers.</p>\n<h2>1. Keep Your Plugins Up to Date</h2>\n<p>It may seem odd that, to keep your WordPress website secure, you need to keep your plugins up-to-date. However, there is a precedent here.</p>\n<p>According to WP White Security, <a href=\"http://www.wpwhitesecurity.com/wordpress-security/statistics-highlight-main-source-wordpress-vulnerabilities/\" target=\"_blank\">plugins account for more than half of all security vulnerabilities</a> in WordPress installations. That statistic is backed up by recent reports.</p>\n<p>WordPress made news in March when researchers discovered <a href=\"http://www.scmagazineuk.com/wordpress-plug-ins-open-to-attack/article/405916/\" target=\"_blank\">a couple of different vulnerabilities in WordPress plugins</a>. This news sent plugin developers back to their source code to ensure that their software couldn’t be exploited. In some cases, the developers had to patch their code and release an update.</p>\n<p>That’s where you come in.</p>\n<p>Just because a developer releases an update, that doesn’t mean it’s automatically applied on your site. Often, WordPress will alert you when one or more of your plugins has an update available. Typically, it will appear color-coded, as you see below.</p>\n<p><img class=\"aligncenter wp-image-1788\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/wordpress-plugin-updates.png\" alt=\"wordpress-plugin-updates\" width=\"700\" height=\"195\" /></p>\n<p>When you see that, update the plugin immediately. The latest patch could fix a security breach that the author (or somebody else) discovered.</p>\n<h2>2. Avoid Using the “Admin” User Name</h2>\n<p>In some cases, your WordPress installation will create the administrator account with the name “admin”. Change that name as soon as possible.</p>\n<p>Experienced WordPress hackers are quite familiar with default installations. They know that “admin” is often created as a default administrator account and they might try a so-called “brute force” hack (attempting various passwords over and over again) with that user name.</p>\n<p>Many host providers are aware of this potential for an attack and, as a result, avoid creating the administrator account with the name “admin” – but it&#8217;s still worth checking.</p>\n<h2>3. Grant Admin Access by IP</h2>\n<p>This is a bit of an advanced step, but it’s worth the effort if you’re the only one who’s authorized to perform administrative tasks on your WordPress site. You can restrict administrative access by IP address.</p>\n<p>Your IP address is a quartet of numbers that identifies you on the internet. You can think of it as your digital address.</p>\n<p>You can tell WordPress to only enable people to access the administration console if they are doing so from a specific IP address. That means hackers who are trying to access your site from any other IP address will be unsuccessful.</p>\n<p>To implement this important security feature, first go to <a href=\"https://www.whatismyip.com/\" target=\"_blank\">whatismyip.com</a> to discover your IP address. Then, you’ll need to modify your .htaccess file on your host provider’s admin directory to implement the security change. If you don’t know how to do that, just call your hosting company’s tech support line and ask a technician to do it for you.</p>\n<p>Specifically, you’ll want something that looks like this added to the file:</p>\n<pre>&lt;Files wp-login.php&gt;\norder deny,allow\nDeny from all\nAllow from xxx.xxx.xxx.xxx\n&lt;/Files&gt;</pre>\n<p>Replace the “xxx.xxx.xxx.xxx” with the IP address you saw when you visited whatismyip.com. Once that’s done and the file is saved, only people who access the WordPress administration console from your IP address will be authorized.</p>\n<p>However, keep in mind that it’s often the case that your Internet Service Provider (ISP) will sometimes change your IP address. In that case, you’ll be locked out of your own site. The solution is to call tech support and ask a technician to update the IP address accordingly. Do this at your own risk!</p>\n<h2>4. Use a Strong Password</h2>\n<p>It might be tempting to use your pet’s name as a password because it’s easy to remember. However, you’re better off going with something more secure.</p>\n<p>A best-practice to use a password with at least 12 characters. Those characters should consist of an assortment of numbers, symbols and letters in uppercase and lowercase. The password shouldn’t be found in the dictionary, either – it should be appear to be gibberish to the naked eye. That will keep hackers from guessing it.</p>\n<p>Use a <a href=\"https://strongpasswordgenerator.com/\" target=\"_blank\">strong password generator</a> to make life even easier. Or even better, make sure that your WordPress installation is updated to 4.3, and it will generate a strong password for you!</p>\n<h2>5. Limit Login Attempts</h2>\n<p>To further protect your site against the threat of brute force attacks, you can limit login attempts. That way, when someone enters the wrong password repeatedly, that person is locked out of the site for a time.</p>\n<p>There is a plugin called <a href=\"https://wordpress.org/plugins/limit-login-attempts/\" target=\"_blank\">Limit Login Attempts</a> that you can use to implement this feature. It will enable you to specify the maximum number of incorrect passwords allowed before locking out the IP address of the user entering the incorrect password. You can also arrange to have an email sent to you when there is a login failure.</p>\n<h2>6. Encrypt Important Data With Security Keys</h2>\n<p><a href=\"https://codex.wordpress.org/Editing_wp-config.php#Security_Keys\" target=\"_blank\">WordPress Security Keys</a> exist to encrypt information that’s stored in your visitor’s cookies. However, you might find that those keys are not populated by default in your installation.</p>\n<p>To verify that your keys are populated, view the wp-config.php file in your own installation. It’s in the root file of your website. If you have trouble locating it, call tech support for your host provider.</p>\n<p>If you see that your config file contains a stanza that looks like the following image, your keys are not populated:</p>\n<p><img class=\"aligncenter size-full wp-image-1792\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/keys-generation.png\" alt=\"keys-generation\" width=\"460\" height=\"240\" /></p>\n<p>In that case, you’ll need to populate those keys yourself. You can generate keys with the <a href=\"https://api.wordpress.org/secret-key/1.1/salt/\" target=\"_blank\">WordPress Salt Keys generator</a>. Then, you can just copy and paste the code that appears on the screen over the block of code that you see above. Your new block should look something like the image below:</p>\n<p><img class=\"aligncenter size-full wp-image-1791\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/keys-generator.png\" alt=\"keys-generator\" width=\"700\" height=\"131\" /></p>\n<p>Save the file and you now have added security.</p>\n<h2>7. Keep WordPress Updated</h2>\n<p>It’s already been demonstrated that WordPress plugins contain vulnerabilities. However, WordPress core files may <a href=\"http://blog.checkpoint.com/2015/08/04/wordpress-vulnerabilities-1/\" target=\"_blank\">contain vulnerabilities</a> as well.</p>\n<p>Your WordPress installation will alert you when a major update is available. It’s in your best interest to update the files in the event that there is a security threat that’s been resolved.</p>\n<p>WordPress will often automatically perform minor security updates and just alert you to the fact via email.</p>\n<h2>8. Disable Error Reporting</h2>\n<p>It’s intuitive that error reporting is useful. Unfortunately, it’s also useful to hackers because it might display your server path.</p>\n<p>Access your wp-config.php file and add the following lines to disable error reporting:</p>\n<pre>error_reporting(0);\n@ini_set(‘display_errors’, 0);</pre>\n<h2>9. Implement Two-Step Authentication</h2>\n<p>Two-step authentication makes the login process for legitimate users more complicated and annoying, but it goes a <em>long</em> way in keeping the undesirables out of your site.</p>\n<p>As the name implies, two-step authentication requires users to go through two security steps before they’re authorized to use the site. The first step is usually the traditional name/password challenge. The second step typically involves entering a security code that’s sent to them via text message or other secure device.</p>\n<p>There are plenty of plugins available that facilitate two-step authentication for WordPress. Here are a few of them.</p>\n<ul>\n<li><strong><a href=\"https://wordpress.org/plugins/google-authenticator/\" target=\"_blank\">Google Authenticator</a>:</strong> Requires your users to enter a key or QR code that’s delivered to their smartphones.</li>\n<li><strong><a href=\"https://getclef.com/\" target=\"_blank\">Clef</a>:</strong> Facilitates &#8216;passwordless&#8217; two-step authentication using mobile devices.</li>\n<li><strong><a href=\"https://wordpress.org/plugins/clockwork-two-factor-authentication/\" target=\"_blank\">Clockwork SMS</a>:</strong> Handles two-step authentication with the assistance of text messaging.</li>\n<li><strong><a href=\"https://wordpress.org/plugins/authy-two-factor-authentication/\" target=\"_blank\">Authy:</a></strong> Requires users to enter an API key from a smartphone application.</li>\n<li><strong><a href=\"https://wordpress.org/plugins/stealth-login-page/\" target=\"_blank\">Stealth Login Page</a>:</strong> Creates an additional authorization code required for login.</li>\n</ul>\n<p><img class=\"aligncenter size-full wp-image-1793\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/two-step-authentication.jpg\" alt=\"two-step-authentication\" width=\"400\" height=\"450\" /></p>\n<h2>10. Conceal Your Login Page</h2>\n<p>Almost all hackers know that a WordPress admin page is typically accessed by adding <em>/wp-admin</em> after the domain name. For example, if your domain name is <em>xyz.com</em>, your admin page is probably accessed by the following URL: <em>http://xyz.com/wp-admin</em>. They also know that the name of the login page is <em>wp-login.php</em>.</p>\n<p>Fortunately, you can change that. There are plugins available, such as <a href=\"https://wordpress.org/plugins/wps-hide-login/\" target=\"_blank\">WPS Hide Login</a>, that enable you to customize your login URL.</p>\n<p><img class=\"aligncenter wp-image-1794\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/wps-hide-login.png\" alt=\"wps-hide-login\" width=\"700\" height=\"228\" /></p>\n<p>It becomes much more difficult for hackers to break into your system if they can’t even find your login page.</p>\n<h2>11. Scan Your WordPress Site for Possible Dangers</h2>\n<p><img class=\"aligncenter size-full wp-image-1795\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/sucuri-security.png\" alt=\"sucuri-security\" width=\"700\" height=\"224\" /></p>\n<p>You probably already have some type of anti-virus software installed on your PC that scans your hard drive every so often for potential threats. You should scan your WordPress installation as well.</p>\n<p>It’s possible that your host provider already scans your files, but you can’t be too careful when it comes to hackers. To that end, consider installing the <a href=\"https://wordpress.org/plugins/sucuri-scanner/\" target=\"_blank\">Sucuri</a> plugin. It will scan your WordPress installation for various types of threats and alert you if it finds malware or evidence that a hack has recently occurred. It’s a great way to proactively maintain system security.</p>\n<h2>Wrapping Up</h2>\n<p>Your WordPress site is just as susceptible to intrusion as any other site on the web. However, you can mitigate the risk of an attack by following best practices when it comes to WordPress security.</p>\n<p>Let&#8217;s recap those 11 ways for preventing hackers accessing your site:</p>\n<ol>\n<li>Keep your plugin up to date.</li>\n<li>Avoid the &#8220;admin&#8221; username.</li>\n<li>Grant admin access by IP.</li>\n<li>Use strong passwords.</li>\n<li>Limit the number of login attempts allowed.</li>\n<li>Encypt important data with security keys.</li>\n<li>Keep WordPress up to date.</li>\n<li>Diable error reporting.</li>\n<li>Use two-step authentication.</li>\n<li>Conceal your login page.</li>\n<li>Scan your site for dangers.</li>\n</ol>\n<p><strong>How do you protect your WordPress site? What plugins do you use to ensure that only authorized people are allowed into your system? Feel free to sound off in the comments section.</strong></p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/secure-wordpress-website-against-hackers/\">11 Ways to Secure Your WordPress Website Against Hackers</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"https://www.seedprod.com/secure-wordpress-website-against-hackers/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:45:\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\n\t\t\n\t\t\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:48:\"What is the Best Hosting Solution for WordPress?\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"https://www.seedprod.com/best-hosting-solution-wordpress/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:66:\"https://www.seedprod.com/best-hosting-solution-wordpress/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 18 Aug 2015 13:11:59 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:7:\"hosting\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://www.seedprod.com/?p=1689\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:612:\"<p>So you&#8217;ve decided to start your own WordPress blog. Now, you need to make a decision about the best option for hosting. Once you begin to explore all of the different options, you&#8217;ll find that competition is abundant in the hosting space. There are numerous companies that offer hosting solutions designed specifically for WordPress, and different [&#8230;]</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/best-hosting-solution-wordpress/\">What is the Best Hosting Solution for WordPress?</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"John Turner\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:10533:\"<p>So you&#8217;ve decided to start your own WordPress blog. Now, you need to make a decision about the best option for hosting.</p>\n<p>Once you begin to explore all of the different options, you&#8217;ll find that competition is abundant in the hosting space. There are numerous companies that offer hosting solutions designed specifically for WordPress, and different companies are always offering incentives to reel in new business.</p>\n<p>However, you&#8217;ll not only have to select a hosting company, you&#8217;ll also have to select a hosting option. In this article, we&#8217;ll go over all of the different options and discuss which is best depending on your requirements.</p>\n<h2>Hosting: An Overview</h2>\n<p>What is hosting, anyway? Essentially, it&#8217;s how you make your WordPress website publicly available on the internet.</p>\n<p>This process starts by registering your domain name with a registrar. For example, if you&#8217;re opting to go with xyz.com as your domain name, you register it to make sure that you &#8220;own&#8221; that name and nobody else can use it. This is an important part of hosting because, typically, the hosting company will register the domain name for you.</p>\n<p>Once the domain name is registered, the hosting company will make ensure that your domain name is linked to the disk drive space that you&#8217;re renting on one of its servers. Then, when someone types &#8220;http://xyz.com&#8221; into a browser URL bar, the browser will load the files from your rented space. The information from those files is what is displayed in the browser window.</p>\n<p>A hosting provider will usually give you email addresses and disk drive space for email as well. The company will also provide operating system updates, apply software patches, and ensure system security on your behalf.</p>\n<p>Basically, all you have to worry about is blogging.</p>\n<h2>Various Hosting Options</h2>\n<p>You&#8217;re going to have to decide on a hosting option for your WordPress site. There are four basic options available, each with differing features and price points.</p>\n<h3>1. Budget Shared Hosting</h3>\n<p>Budget shared hosting is an option that puts you on the web, but you share the server with dozens, hundreds, or even thousands of other customers. That&#8217;s why it&#8217;s so inexpensive.</p>\n<p>In your many excursions throughout the web, you&#8217;ve probably noticed an ad or two promising hosting for what seems like an unbelievably low price per month. As of this writing, <a href=\"https://www.godaddy.com/\" target=\"_blank\">GoDaddy</a> is offering a hot deal for web hosting &#8220;starting at&#8221; $1.00 per month.</p>\n<p><img class=\"aligncenter wp-image-1693\" src=\"https://www.seedprod.com/wp-content/uploads/2015/07/godaddy.png\" alt=\"godaddy\" width=\"619\" height=\"350\" /></p>\n<p>Obviously, the phrase &#8220;starting at&#8221; is a red flag when you see any type of sale being offered. It means that you have to fulfill a very specific set of requirements in order to qualify for the great price.</p>\n<p>Also, keep in mind the familiar phrase: &#8220;If it sounds too good to be true, it probably is&#8221;. The various hosting companies, thanks to the aforementioned level of competition, are notorious for making promises that are just plain unrealistic. For example, many companies advertise unlimited monthly data transfer. Try hosting a video that goes viral and you&#8217;ll quickly learn that the company has a very peculiar definition of &#8220;unlimited&#8221;.</p>\n<p>When you&#8217;re sharing the same server with hundreds of other customers, you&#8217;re increasing the likelihood that some novice user will introduce a vulnerability into the system. That means hackers could get into the system and access your data, even though you aren&#8217;t the one who made the mistake. That&#8217;s a risk you&#8217;ll have to consider if you want your data to be secure.</p>\n<p>Finally, be sure to read the proverbial fine print with budget hosting. You may be required to make an inordinately long commitment, or you might believe you&#8217;re getting a feature that&#8217;s actually only available to higher paying customers.</p>\n<p>All that aside, you <em>will</em> get hosting with a budget shared option. So if you&#8217;re looking for an economical way to make a statement online, the budget shared option might be best.</p>\n<p>As with everything else in life, you&#8217;ll get what you pay for with a budget shared option. Since you&#8217;ll be sharing the server with a multitude of other people, you might find that your response time is slower than you&#8217;d like. That means your pages will take longer to load, potentially annoying your visitors.</p>\n<p>However, that&#8217;s the trade-off. You won&#8217;t be paying a lot of money, so you won&#8217;t be getting great service.</p>\n<h3>2. Premium Shared Hosting</h3>\n<p>Premium shared hosting is just like budget shared hosting with two notable exceptions: It&#8217;s more expensive, and you&#8217;re sharing the server with fewer people. A good example of a premium shared hosting provider is <a href=\"http://wpengine.com/\" target=\"_blank\">WP Engine</a>.</p>\n<p><img class=\"aligncenter wp-image-1694\" src=\"https://www.seedprod.com/wp-content/uploads/2015/07/wpengine-800x303.png\" alt=\"wpengine\" width=\"619\" height=\"234\" /></p>\n<p>Typically, premium shared hosting will cost you between $29 to $49 per month, depending on your hosting provider. You can certainly expect to pay more if you request certain additional features that aren&#8217;t part of the package deal.</p>\n<p>The number of other people using that server will vary from company to company. A reputable hosting company will typically not load servers to 100% capacity, so the server won&#8217;t be overrun with too many customers.</p>\n<p>However, you&#8217;re often limited in the number of visits you&#8217;re allowed per month. So, if you have content that goes viral, prepare for your monthly cost to go up.</p>\n<p>You&#8217;re also restricted on the number of websites you can install. The budget offerings mentioned above will usually enable you to install as many websites as you can fit into your allotted disk space.</p>\n<p>So what do you get for the additional money? As a rule of thumb, you can expect better security and improved customer service. Usually, the load times will be much faster as well.</p>\n<p>This is a good option if you&#8217;re on a limited budget but still want quality service, and aren&#8217;t expecting a great number of hits on the blog every month.</p>\n<h3>3. Budget Managed Hosting</h3>\n<p>If you&#8217;re planning on your website providing viral content, or being a <a href=\"http://www.woothemes.com/woocommerce/\" target=\"_blank\">WooCommerce</a> site that&#8217;ll get a great deal of traffic, you&#8217;ll probably want managed hosting. <a href=\"http://pagely.co.uk/\" target=\"_blank\">Pagely</a> is a great example of a budget managed hosting company.</p>\n<p>In a nutshell, you get your own server with managed hosting. That means your hosting provider will rent you an entire server, shared with nobody else, to host your website.</p>\n<p><img class=\"aligncenter wp-image-1695\" src=\"https://www.seedprod.com/wp-content/uploads/2015/07/pagely-800x262.png\" alt=\"pagely\" width=\"613\" height=\"201\" /></p>\n<p>The benefits here are obvious. You&#8217;re not sharing the CPU with anybody else. That leaves all the processing power on that server available to you and your website. You&#8217;ll also not be subject to the security vulnerabilities mentioned above.</p>\n<p>The selling point here is <em>speed</em>. You&#8217;ll have lightning fast response time because you&#8217;re not sharing the server with anyone else. Some managed hosting providers also provide a content delivery network (CDN) that will load resources from a server close to where each visitor is physically located in an effort to further improve load times.</p>\n<p>For a budget managed server, you&#8217;ll probably be subjected to noticeable restrictions on both bandwidth and disk space. You&#8217;ll also be limited to a small number of websites.</p>\n<p>You can expect to pay $100-$200 per month for your budget managed WordPress hosting solution.</p>\n<h3>4. Premium Managed Hosting</h3>\n<p>You can expect to spend hundreds of dollars per month on a premium managed hosting solution. However, if you&#8217;re planning on deploying a website that will receive thousands of hits every day, this is probably your best option.</p>\n<p><img class=\"aligncenter wp-image-1696\" src=\"https://www.seedprod.com/wp-content/uploads/2015/07/siteground-800x428.png\" alt=\"siteground\" width=\"613\" height=\"328\" /></p>\n<p>As you can see from the above chart taken from <a href=\"https://www.siteground.com/dedicated-hosting.htm\" target=\"_blank\">SiteGround</a>, even with premium managed hosting, there are varying degrees of service. You can choose the power of your CPU, the maximum number of threads available to your site, the size of the cache, and the RAM. Obviously, the more you want, the more you&#8217;ll pay.</p>\n<p>The best feature of a premium managed hosting solution is unquestionably the customer service. A good hosting company will offer 24/7 technical support to justify the amount of money you&#8217;re spending on the service.</p>\n<p>Also, the company will have the infrastructure in place to support any unforeseen spikes in traffic. You&#8217;ll be fully prepared in the event that your content goes viral.</p>\n<p>If you&#8217;re planning on an enterprise level website that can withstand an onslaught of traffic, this is your only option.</p>\n<h2>Wrapping Up</h2>\n<p>The best hosting solution for your WordPress website is entirely dependent on your business or personal needs. If you&#8217;re on a tight budget and planning to update it only a couple of times a week, you can probably get away with a budget shared solution. On the other hand, if you&#8217;re planning for an industrial strength website that&#8217;s very secure and can withstand a spike in traffic, you&#8217;ll want a managed solution. It all depends on your budget and your requirements.</p>\n<p><strong>Have any other questions about the different hosting options? Feel free to ask us anything in the comments section!</strong></p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/best-hosting-solution-wordpress/\">What is the Best Hosting Solution for WordPress?</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"https://www.seedprod.com/best-hosting-solution-wordpress/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:54:\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\n\t\t\n\t\t\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:52:\"How to Use Your Coming Soon Page as a Marketing Tool\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:78:\"https://www.seedprod.com/how-to-use-your-coming-soon-page-as-a-marketing-tool/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:87:\"https://www.seedprod.com/how-to-use-your-coming-soon-page-as-a-marketing-tool/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 17 Aug 2015 11:00:32 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:6:\"How To\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:10:\"Promotions\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:15:\"email marketing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:16:\"Follow Up Emails\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:25:\"Ultimate Coming Soon Page\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://www.seedprod.com/?p=1712\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:370:\"<p>Need some inspiration for your coming soon page? Learn how to use it to kick your marketing up a notch.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/how-to-use-your-coming-soon-page-as-a-marketing-tool/\">How to Use Your Coming Soon Page as a Marketing Tool</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"John Turner\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:8434:\"<p>In the movie business, previews are a huge deal. Remember the last time you saw a trailer for a movie you wanted to see? How did you feel?</p>\n<p>If you’re like most, previews give you one feeling in particular: anticipation. After watching that two-minute highlight, you can’t wait to check out the entire movie!</p>\n<p>Coming soon pages can be just as effective when it comes to building anticipation. If you use your coming soon page correctly, you can get your audience just as excited as they would be about a thrilling movie trailer.</p>\n<p>But you have to achieve it in a specific way.</p>\n<p>These tips will help you build excitement with your coming soon page so that you have an eager audience waiting for your product or service once it launches.</p>\n<h2>Give away bits of information at a time</h2>\n<p>The French philosopher Voltaire once said, “The secret to being a bore is to tell everything.”</p>\n<p>Voltaire wasn’t talking about landing pages, but this advice from a couple hundred years back still applies to building a coming soon page that is an effective marketing tool. It’s true that you want to get people excited by telling them all about the great stuff that your upcoming product or service can do, but if you give away everything before it comes out, even people who are interested in the offering don’t have a reason to stay engaged with it.</p>\n<p>Their interest will wane, which means you will fade from their mind.</p>\n<p>A better approach is to give away a small bit of information at a time. Start with a sentence or two that provides a description of your upcoming offering. From there, if you want to amplify this tactic, you can continue offering information using a series of blog posts or an email newsletter that sends messages out every few weeks.</p>\n<p>One great example of this can be found on the coming soon page for <a href=\"http://fixers.travel/\" target=\"_blank\">Fixers, a travel company</a> specializing in adventurous, unorthodox activities. Although their site is now live, check out their coming soon page below:</p>\n<p><img class=\"alignnone size-full wp-image-1713\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/1.png\" alt=\"1\" width=\"624\" height=\"399\" /></p>\n<p>There are a few ways that this website applies the idea of giving away tidbits at a time to draw attention:</p>\n<h3>1. Compelling visuals</h3>\n<p>Check out the smiling man and woman on the tandem bike. They look like they are having a great time. But we still don’t know what kind of trip they are on or where they are going. All the visitor knows is that they have a cool tandem bike and are having a blast! Now you’re starting to think that this might be how you feel if you get a holiday from Fixer, right?</p>\n<h3>2. Great headlines</h3>\n<p>What is an ordinary holiday anyway? The visitor is now wondering if maybe their holidays have been too ordinary. They start to feel a need to learn about what makes a holiday extraordinary.</p>\n<h3>3. An excellent call to action</h3>\n<p><img class=\"alignnone size-full wp-image-1716\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/make-it-easy.png\" alt=\"make-it-easy\" width=\"1024\" height=\"512\" /></p>\n<p>The holiday you never thought you could have? What could that be? Notice how they didn’t come out and say what these holidays are, or give any examples of them.</p>\n<h3>4. A hashtag</h3>\n<p>If there’s a hashtag, the reader immediately thinks there must be people talking about the company. But what are they saying? There’s no “Latest tweets” window or even any direction about how to use the hashtag. It’s just there, which prompts the reader to go out and find out for themselves!</p>\n<p>If this <i>one</i> coming soon page can use the principle of only giving away bits of information at a time in <i>four different ways</i>, imagine what you could do with your site. The possibilities are endless!</p>\n<h2>Collect their information</h2>\n<p>This might seem like an obvious one, but you would be surprised at how many coming soon pages fail to do this. Some marketers might assume that just because they have a sweet landing page and are working on a <i>killer</i> product that people will be drawn to their site immediately.</p>\n<p>Unfortunately, that’s not how it works. You want to always stay at the top of your prospects’ minds. People who are willing to give you their email info are providing you with an invitation to do just that.</p>\n<p>But don’t squander it! There are <a href=\"http://www.copyblogger.com/37-email-marketing-tips/\" target=\"_blank\">plenty</a> <a href=\"http://blog.hubspot.com/blog/tabid/6307/bid/23965/9-Email-Marketing-Best-Practices-to-Generate-More-Leads.aspx\" target=\"_blank\">of other</a> <a href=\"http://mailchimp.com/resources/guides/email-marketing-field-guide/\" target=\"_blank\">resources</a> on the web that go in-depth into the subject of email marketing, so we won’t do it here. Just remember that above everything, strive to add value to the lives of your visitors in a unique way.</p>\n<h2>Promote other things</h2>\n<p>If you’re an established company that has been around for a while and are simply launching a new product or service, this one is easy. You’ve got a main company website, or maybe some other websites that discuss a product or service that complements the one you are launching soon.</p>\n<p>You could also invite visitors to connect with you through social media. There’s a plethora of cool-looking social media icons floating around the web: pick ones that complement your color scheme and slap them up there!</p>\n<p>If you are a brand-spanking-new company that has been around for a few days, there are still other things you can promote. Even the newest startups usually have a main web site, Facebook, or Twitter page in place that people can use to connect.</p>\n<p>If all else fails and you really can’t think of anything else to promote, then give people a place where they can contact you: you can use a mail icon to persuade people to get in touch with you, or even share your Facebook or LinkedIn page. Whatever else you decide to promote, the goal is to make it easy for visitors to find more information about your company and what it does.</p>\n<h2>Use great visual elements</h2>\n<p>Visual marketing is a critical element of your brand’s web presence, especially on a coming soon page where there isn’t a lot of text or other elements to distract page visitors.</p>\n<p>If you already have some visual branding in place, make sure that you carry it over to your coming soon page so that you can reinforce your brand in the minds of your visitors. In our recent blog post on maintenance pages, we <a href=\"https://www.seedprod.com/how-to-use-your-maintenance-page-as-a-marketing-tool-2/\">discussed how the brain processes a logo</a> that it is familiar with.</p>\n<p>The big difference with a coming soon page is that you aren’t only trying to reinforce familiarity. You also want to grab the visitor’s attention and capture their imagination with an exciting image that helps convey a part of what your upcoming product or service will do for your customers.</p>\n<p>Check out this coming soon page by <a href=\"http://www.archetravel.com/\" target=\"_blank\">Arché Travel</a>, a Mediterranean travel agency:</p>\n<p><img class=\"alignnone size-full wp-image-1714\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/2.png\" alt=\"2\" width=\"621\" height=\"405\" /></p>\n<p>What do you notice immediately? That’s right: the picturesque scenery. White clouds dancing over the mountains in the distance, the gentle ripple of the water. You can almost feel yourself there, can’t you? That’s the power of great visual branding on a coming soon page. It gives your visitors a taste of what they can expect to experience when your product or service is released.</p>\n<h2>Build Excitement and Relationships</h2>\n<p>Your coming soon page can be much more powerful than you might think. With a good visual design, elements that excite, and a smart plan for outreach, you can give your upcoming product or service a huge leg up in the marketing realm before it even launches.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/how-to-use-your-coming-soon-page-as-a-marketing-tool/\">How to Use Your Coming Soon Page as a Marketing Tool</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:83:\"https://www.seedprod.com/how-to-use-your-coming-soon-page-as-a-marketing-tool/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:9;a:6:{s:4:\"data\";s:42:\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\n\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\n\t\t\n\t\t\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:55:\"Why Choose Self-Hosted WordPress Over the Alternatives?\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"https://www.seedprod.com/self-hosted-wordpress-versus-alternatives/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:76:\"https://www.seedprod.com/self-hosted-wordpress-versus-alternatives/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 06 Aug 2015 12:16:57 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://www.seedprod.com/?p=1631\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:639:\"<p>If you&#8217;re at the point where you&#8217;d like to start a blog, whether it&#8217;s for professional or personal reasons, your best option is a self-hosted website powered by WordPress. There is a reason why WordPress, as of this writing, commands almost 50% of the market share of websites using content management technologies. It&#8217;s because WordPress offers [&#8230;]</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/self-hosted-wordpress-versus-alternatives/\">Why Choose Self-Hosted WordPress Over the Alternatives?</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"John Turner\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:11002:\"<p>If you&#8217;re at the point where you&#8217;d like to start a blog, whether it&#8217;s for professional or personal reasons, your best option is a self-hosted website powered by WordPress.</p>\n<p>There is a reason why WordPress, as of this writing, commands <a href=\"http://trends.builtwith.com/cms\" target=\"_blank\">almost 50% of the market share</a> of websites using content management technologies. It&#8217;s because WordPress offers key advantages and ease-of-use features that are lacking in other options.</p>\n<p>In this article we&#8217;ll cover the alternatives to self-hosted WordPress, and the reasons why WordPress is most people&#8217;s CMS of choice.</p>\n<h2>WordPress: The World&#8217;s Favorite Content Management System</h2>\n<p>WordPress is a Content Management System (CMS). This means it&#8217;s a tool that makes it easy to add new blog posts and pages to your website. Using a CMS, you can write articles in a WYSIWYG (What You See Is What You Get) format, just as you do with your favorite word processor. You can also easily embed rich content, such as videos and images.</p>\n<p>A good CMS separates content from design. This means that you can change the look and feel of your website (often called the &#8220;theme&#8221;) without modifying every single blog post that you&#8217;ve created. That&#8217;s an added convenience for webmasters who want to upgrade to a more sophisticated or user-friendly blog format.</p>\n<div id=\"attachment_1661\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img class=\"wp-image-1661\" src=\"https://www.seedprod.com/wp-content/uploads/2015/07/Dashboard-1-800x364.png\" alt=\"Dashboard \" width=\"700\" height=\"319\" /><p class=\"wp-caption-text\">The WordPress dashboard</p></div>\n<p>Finally, a good CMS also enables users to extend the functionality of the software. Typically, this is done by adding additional software modules called &#8220;plugins&#8221; that are designed specifically for a particular feature set.</p>\n<h2>WordPress Is Not Without Competition</h2>\n<p>WordPress is not the only CMS available. It faces competition predominantly from two other options, both of which are licensed under the <a href=\"http://www.gnu.org/licenses/old-licenses/gpl-2.0.html\" target=\"_blank\">GNU General Public License</a> and free of charge. There are also three more options that are worth covering.</p>\n<h3>Drupal</h3>\n<p><img class=\"alignright wp-image-1665\" src=\"https://www.seedprod.com/wp-content/uploads/2015/07/logo-drupal-400x153.jpg\" alt=\"Drupal logo\" width=\"300\" height=\"115\" /> <a href=\"https://www.drupal.org/\" target=\"_blank\">Drupal</a> is the second most popular CMS behind WordPress.</p>\n<p>It&#8217;s often the choice for large corporations, but that&#8217;s because it&#8217;s designed for people who are tech-savvy. If you&#8217;re someone who&#8217;s more of an author than a software developer, you might opt for a solution that&#8217;s more user-friendly for people who aren&#8217;t programmers.</p>\n<p>Although Drupal is known for fast load times, adding plugins can slow things down considerably.</p>\n<h3>Joomla</h3>\n<p><a href=\"http://www.joomla.org/\" target=\"_blank\"><img class=\"alignright wp-image-1669\" src=\"https://www.seedprod.com/wp-content/uploads/2015/07/Joomla-Logo-Horz-Color-400x81.png\" alt=\"Joomla Logo \" width=\"300\" height=\"61\" />Joomla</a> is often thought of as the median point between WordPress and Drupal. That&#8217;s because it&#8217;s not as technically sophisticated as Drupal, but offers some of the same benefits.</p>\n<p>One of the key benefits of Joomla is that it&#8217;s especially easy to use to set up an e-commerce site. While you can certainly set up an e-commerce site with either Drupal or WordPress, Joomla makes it particular simple.</p>\n<h3>Wix</h3>\n<p><a href=\"http://www.wix.com/\" target=\"_blank\"><img class=\"alignright wp-image-1671\" src=\"https://www.seedprod.com/wp-content/uploads/2015/07/Wix.com_Logo-400x107.png\" alt=\"Wix.com Logo\" width=\"300\" height=\"81\" />Wix</a> is different from the previous two options in that it offers not only a CMS, but also a hosting platform as well (WordPress also offers a hosting platform, but this will be discussed later).</p>\n<p>Wix gives you the option to start your own website with a few clicks. It also enables you to select a theme that you can use to customize the look and feel of your blog.</p>\n<p>However, Wix isn&#8217;t open source. That means that you can&#8217;t modify the Wix code to customize the website. Even if you&#8217;re not a coder, the fact that it&#8217;s not open source means that it doesn&#8217;t offer plugins so you cannot enhance the functionality of your site.</p>\n<p>Also, Wix only offers a limited number of themes that you can use. You might have to &#8220;settle&#8221; for a theme that doesn&#8217;t properly convey the statement that you&#8217;re trying to make with your blog.</p>\n<h3>Squarespace</h3>\n<p><a href=\"http://www.squarespace.com/\" target=\"_blank\"><img class=\"alignright wp-image-1672\" src=\"https://www.seedprod.com/wp-content/uploads/2015/07/squarespace-logo-400x145.jpg\" alt=\"squarespace-logo\" width=\"300\" height=\"109\" />Squarespace</a> is similar to Wix in that you can easily create your own customized website with just a few clicks. It also offers its own CMS.</p>\n<p>However, like Wix, Squarespace isn&#8217;t open source. 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That&#8217;s why it&#8217;s important that [&#8230;]</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/setup-analytics-wordpress/\">How to Set up and Use Google Analytics on Your WordPress Website</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"John Turner\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:15556:\"<p>WordPress is an excellent content management system (CMS), but it doesn&#8217;t offer a great deal of information about how users are finding your site, how long they&#8217;re staying there, where they live, what type of browser and device they&#8217;re using, and which pages on your site they like the most.</p>\n<p>That&#8217;s why it&#8217;s important that you integrate your website with <a href=\"http://analytics.google.com\" target=\"_blank\">Google Analytics</a>, a tool that provides all of that information and much more.</p>\n<p><span id=\"more-1952\"></span></p>\n<p>In this article, we&#8217;ll cover the importance of using Google Analytics, how to sign up for it, and how to integrate it with your WordPress website.</p>\n<h2>Why Google Analytics?</h2>\n<p>Having access to decent analytics is a key component in successfully growing any online property. Without it, you&#8217;re simply flying blind.</p>\n<p>For example, wouldn&#8217;t you like to know how many people who visit your website are returning visitors as opposed to first-time visitors? Wouldn&#8217;t it be great to determine if most of your users are accessing your site from a mobile device or a traditional PC? A good analytics tool can break down that all information for you, plus a great deal more.</p>\n<p>Google Analytics is by far <a href=\"http://w3techs.com/technologies/details/ta-googleanalytics/all/all\" target=\"_blank\">the most popular analytics tool</a> for site owners. The free version of the tool will give you more than enough incredibly detailed data on all aspects of site use to make decisions on and, naturally, it&#8217;s backed by all of Google&#8217;s considerable technical resources. 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If you&#8217;re already logged in with that account, Google Analytics will just take you to the tool&#8217;s home page.</p>\n<p>At this point, Google Analytics would normally show you a list of websites that you&#8217;re monitoring for analytics data. However, since you&#8217;re new to this, you don&#8217;t have any websites yet.</p>\n<p>Click on the <em>Admin</em> menu option at the top of your screen. That will take you to a new page that will show you a drop-down box on the right-hand side below the word <em>Account</em>. A drop-down here should give you the option to create a new account. Go ahead and do that.</p>\n<p>Next, you&#8217;ll find yourself on a page that allows you to enter information about your website. Most of the fields are self-explanatory. At the bottom, leave all the boxes checked that Google identifies as recommended.</p>\n<p>Click the blue <em>Get Tracking ID</em> button at the bottom of the page once you&#8217;re done filling out the form. That will present you with a Google Analytics Terms of Service contract. Go ahead and click <em>Accept</em> on that.</p>\n<p>Finally, you&#8217;ll be taken to the page where you can actually see your Google Analytics tracking code. That&#8217;s what you&#8217;ll need to include on your WordPress site to make Google aware of it.</p>\n<p>How do you add that code to your website? That&#8217;s the subject of the next section.</p>\n<h2>Adding Analytics Tracking Code to Your WordPress Website</h2>\n<p>Now that you have a Google Analytics account, it&#8217;s time to get it receiving data from your WordPress site. There are several ways to go about doing that. Here are the four most popular.</p>\n<h3>1. Use a Built-in Theme Option Where Available</h3>\n<p>If you have a theme that&#8217;s been developed recently, it&#8217;s very likely that it already has a place for entering Google Analytics code. We can&#8217;t tell you exactly where to find it, because the location will vary from theme to theme. However, if you fish around your theme settings, you&#8217;ll probably come across a section that&#8217;s called &#8220;Additional Code&#8221; or words to that effect.</p>\n<p>For example, see the screenshot below from the <a href=\"http://themeforest.net/item/oldpaper-ultimate-magazine-blog-theme/7431822\" target=\"_blank\">Old Paper</a> theme. It clearly provides an area that&#8217;s meant for additional code and even lets you know that Google Analytics tracking code is an example of something that you&#8217;d want to add there. You&#8217;ll find that many of the modern themes provide that type of a configuration option.</p>\n<p><a href=\"http://themeforest.net/item/oldpaper-ultimate-magazine-blog-theme/7431822\" target=\"_blank\"><img class=\"aligncenter wp-image-1956 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/codeadd.png\" alt=\"Old Paper theme.\" width=\"600\" height=\"287\" /></a></p>\n<h3>2. Use a Plugin</h3>\n<p>You can also add the Google Analytics code to your WordPress website with the help of a plugin. What you want here is a plugin that will enable you to easily add code to either the header or the footer of your website. We&#8217;ll offer a few examples here.</p>\n<p><a href=\"https://wordpress.org/plugins/insert-headers-and-footers/\" target=\"_blank\" rel=\"https://wordpress.org/plugins/insert-headers-and-footers/\"><img class=\"aligncenter wp-image-1957 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/insert.png\" alt=\"Insert Headers and Footers plugin.\" width=\"600\" height=\"149\" /></a></p>\n<p>First, the unimaginatively named <a href=\"https://wordpress.org/plugins/insert-headers-and-footers/\" target=\"_blank\">Insert Headers and Footers plugin</a> enables you to put your Google Analytics code directly into either your header or your footer. You can also use that plugin to add any additional code to your header or footer that you think is necessary for more functionality. This is a free plugin.</p>\n<p><a href=\"https://wordpress.org/plugins/header-footer/\" target=\"_blank\" rel=\"https://wordpress.org/plugins/header-footer/\"><img class=\"aligncenter wp-image-1959 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/header2.png\" alt=\"Header and Footer plugin\" width=\"600\" height=\"271\" /></a></p>\n<p>An even less imaginatively named plugin that will enable you to add code to your header or footer is called simply <a href=\"https://wordpress.org/plugins/header-footer/\" target=\"_blank\">Header and Footer</a>. For our purposes, it provides exactly the same functionality as the Insert Headers and Footers plugin. This plugin is also free.</p>\n<p>If you&#8217;re using a plugin like <a href=\"https://yoast.com/wordpress/plugins/google-analytics/\" target=\"_blank\">Yoast SEO</a>, you&#8217;ll also find options available for <a href=\"http://kb.yoast.com/article/118-installation-guide-for-google-analytics-for-wordpress\" target=\"_blank\">simply integrating your tracking code</a> via the plugin&#8217;s settings.</p>\n<h3>3. Manually Adding Code</h3>\n<p>If you&#8217;re comfortable delving directly into WordPress template files, you&#8217;ve got the option of adding your Analytics tracking code directly into relevant WordPress files such as <em>header.php</em>.</p>\n<p>That will work, but it&#8217;s not advised. Why? Because if you ever update your theme, the code you added to <em>header.php</em> could be overwritten. In that case, you&#8217;ll lose your analytics tracking.</p>\n<p>If you really want to do it this way, though, just go to the WordPress back end and click on <em>Appearance</em> in the left-hand menu. Then, select <em>Editor</em> from the fly-out menu that appears.</p>\n<p><img class=\"aligncenter wp-image-1960 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/appearance.png\" alt=\"Manually adding analytics tracking code.\" width=\"600\" height=\"265\" /></p>\n<p>Once you&#8217;re in the Editor section, click on <em>Header</em> on the right-hand sidebar (it will display <em>header.php</em> right below it) and you&#8217;ll see the code that&#8217;s included in the editor. Add the Google Analytics tracking code in there and click <em>Update File</em> to save.</p>\n<p>Another way to integrate the code directly is by putting it in the <em>functions.php</em> file. Again, this is not necessarily the ideal way to go about things. You&#8217;d then be looking at entering code similar to below:</p>\n<pre>&lt;?php\nadd_action(\'wp_footer\', \'add_googleanalytics\');\nfunction add_googleanalytics() { ?&gt;\n// Google Analytics code goes here\n&lt;?php } ?&gt;</pre>\n<p>Naturally, you&#8217;ll be replacing the commented line &#8220;Google Analytics code goes here&#8221; with your code.</p>\n<h2>Checking Your Data</h2>\n<p>Very rarely do we get any instantaneous gratification in this life. Google Analytics is no exception to this rule and you&#8217;ll have to wait a bit after installing your tracking code before you actually see your analytics data. It takes Google a while to accumulate and report the information. Once you&#8217;ve added the tracking code to your website, wait at least 24-48 hours before you start looking for analytics data.</p>\n<p>When you want to check the data, you can access it at <a href=\"http://analytics.google.com\" target=\"_blank\">analytics.google.com</a>. This time, the home page should show you at least one website together with some analytics data. It&#8217;s presented in table format that, by default, shows you the following metrics for the past month: the number of sessions on your website, average session duration, bounce rate, and goal conversion rate.</p>\n<p>If you want to see even more metrics, just click on the <em>All Web Site Data</em> link and a wider set of possibilities opens up. Let&#8217;s briefly step through some of the more important options here.</p>\n<h2>Key Google Analytics Metrics</h2>\n<p>Once you click on <em>All Web Site Data</em>, you&#8217;ll be looking at the <em>Audience Overview</em> section of Google Analytics. If you look at the left-hand sidebar, you&#8217;ll see that it&#8217;s divided up into several sections. You enter the <em>Audience</em> section by default off of the home page.</p>\n<p><img class=\"aligncenter size-full wp-image-1963\" src=\"https://www.seedprod.com/wp-content/uploads/2015/11/analytics.png\" alt=\"analytics\" width=\"600\" height=\"219\" /></p>\n<p>The <em>Audience</em> section gives you access to several key metrics:</p>\n<ul>\n<li><strong>Sessions:</strong> That&#8217;s the number of times someone accessed your website throughout the reporting period (identified by the date range on the upper, right-hand side of the page).</li>\n<li><strong>Users: </strong>The number of people who accessed your page during the reporting period. This number is almost always lower than the number of sessions because people will (hopefully) visit your site more than once.</li>\n<li><strong>Pageviews: </strong>The number of pages that were viewed during the reporting period.</li>\n<li><strong>Bounce Rate: </strong>This is the percentage of visitors who came to your site and then left after only viewing one page. With this metric, a lower number is better. It&#8217;s a key site health indicator so it&#8217;s worth truly <a href=\"https://blog.kissmetrics.com/what-you-can-learn-from-bounce-rate-how-to-improve-it/\" target=\"_blank\">understanding bounce rate</a> from the beginning.</li>\n</ul>\n<p>Working out how people got to your site is another key segment of your data to get familiar with. Click on the <em>Acquisition</em> option on the left-hand sidebar and then the <em>Overview</em> link under that to start drilling into detail. Here are the basic data buckets you&#8217;ll see:</p>\n<ul>\n<li><strong>Direct:</strong> The percentage of sessions that came to your site directly (usually because someone has it bookmarked or typed your domain name in the URL bar).</li>\n<li><strong>Organic Search: </strong>The percentage of sessions that got to your site from a Google search.</li>\n<li><strong>Referral: </strong>The percentage of sessions that arrived at your site from a link on another site.</li>\n<li><strong>Social: </strong>The percentage of sessions that arrived at your site from a social media link.</li>\n</ul>\n<p>Understanding where your traffic is coming from is a key part of being able to tell what is and isn&#8217;t working in terms of your overall marketing strategy so you&#8217;ll want to <a href=\"http://www.socialmediaexaminer.com/google-analytics-acquisition-reports/\" target=\"_blank\">get familiar with options</a> here sooner rather than later.</p>\n<p>The final section to start getting familiar with is actual user behavior. Click on <em>Behavior</em> on the right-hand sidebar and then <em>Overview </em>to see the pages on your site that attract the most attention. You&#8217;ll see a table in the lower, right-hand part of the page that, by default, orders your website pages in descending order based on the number of hits. That will give you an idea of the type of content that&#8217;s most appealing to your audience so that you can produce more of it.</p>\n<h2>Wrapping Up</h2>\n<p>Google Analytics is a must have for site owners who are serious about understanding their audience and driving future growth. Follow the steps we&#8217;ve outlined above and you&#8217;ll soon be able to start swimming through a sea of data you can use to fine-tune your site and monitor results in real time.</p>\n<p>Once the data is reliably coming in, it&#8217;ll be up to you to do some number-crunching and determine how your site can best benefit from the insights you&#8217;ll glean going forward.</p>\n<p>Analytics is a huge subject and we&#8217;re curious to hear how you integrate it into your own sites. Are there particular key metrics you focus on? Or specific reporting techniques you employ? Get in touch via the comments and let us know!</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/setup-analytics-wordpress/\">How to Set up and Use Google Analytics on Your WordPress Website</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:56:\"https://www.seedprod.com/setup-analytics-wordpress/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:1;a:6:{s:4:\"data\";s:42:\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\n\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\n\t\t\n\t\t\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"The 11 Essential Plugins You Need for Your WordPress Site\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"https://www.seedprod.com/essential-wordpress-plugins/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"https://www.seedprod.com/essential-wordpress-plugins/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 27 Oct 2015 18:05:04 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://www.seedprod.com/?p=1896\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:622:\"<p>WordPress, as we all know, is a fabulous content management system. However, you rarely have everything you need for your website with the standard, out-of-the-box WordPress installation. Fortunately, WordPress is also highly extensible. As a site owner or developer, you&#8217;re free to pick and choose from additional features (in the form of plugins) to deliver [&#8230;]</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/essential-wordpress-plugins/\">The 11 Essential Plugins You Need for Your WordPress Site</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"John Turner\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:14741:\"<p>WordPress, as we all know, is a fabulous content management system. However, you rarely have everything you need for your website with the standard, out-of-the-box WordPress installation.</p>\n<p>Fortunately, WordPress is also highly extensible. As a site owner or developer, you&#8217;re free to pick and choose from additional features (in the form of plugins) to deliver exactly the type of website your audience is looking for.</p>\n<p>With over 40,000 plugins available in the official <a href=\"https://wordpress.org/plugins/\">WordPress Plugin Directory</a>, selecting the ones that are right for your site can be tricky to say the least! Fortuantely, in this article we&#8217;ll get you off to a flying start in your search for plugins by highlighting 11 of the most essential plugins available.</p>\n<p>With this handy list installed, you have most of your bases covered and are ready to take things to the next level.</p>\n<h2>1. Yoast SEO</h2>\n<p><a href=\"https://wordpress.org/plugins/wordpress-seo/\" target=\"_blank\"><img class=\"aligncenter wp-image-1900 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/yoast.png\" alt=\"Yoast SEO Plugin\" width=\"798\" height=\"255\" /></a></p>\n<p><a href=\"https://wordpress.org/plugins/wordpress-seo/\" target=\"_blank\">Yoast SEO</a>, with over a million active installs, is the go-to SEO option for WordPress users. That&#8217;s because it provides authors with invaluable functionality along with helpful tips about how likely it is that their post content will be discovered and ranked highly by the major search engines.</p>\n<p>One of Yoast SEO&#8217;s most useful features is the fine-grained control it gives you over your SEO meta description tags. While <a href=\"https://moz.com/learn/seo/meta-description\" target=\"_blank\">not essential for search engine ranking per se</a>, these pieces of text are crucial for enticing users to click through to your content from search page results.</p>\n<p>Yoast SEO also provides you with a high-level overview about how well your post content has been optimized. It does this in the form of colored radio buttons that correspond to stop lights: green means the content is very well optimized, yellow means it could be improved, and red means it could do a lot better.</p>\n<p>If you&#8217;re using your WordPress site for content marketing purposes, the Yoast SEO plugin is indispensable. The good news is that it&#8217;s a &#8220;freemium&#8221; offering; that is, it&#8217;s free to download and install and powerful <a href=\"https://yoast.com/wordpress/plugins/seo/#features\" target=\"_blank\">basic features such as XML sitemap generation</a> come as standard. If you want access to <a href=\"https://yoast.com/wordpress/plugins/seo-premium/#download-plugin\" target=\"_blank\">premium features</a> – such as tutorials and redirect managers – you&#8217;ll need to pay for them. Single-site licenses start at $89.</p>\n<h2>2. W3 Total Cache</h2>\n<p><a href=\"https://wordpress.org/plugins/w3-total-cache/\" target=\"_blank\"><img class=\"aligncenter wp-image-1902 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/totalcache.png\" alt=\"W3 Total Cache Plugin\" width=\"789\" height=\"255\" /></a><br />\nWhile we&#8217;re on the subject of SEO, let&#8217;s not forget that Google <a href=\"https://www.mattcutts.com/blog/site-speed/\" target=\"_blank\">takes site speed into account</a> when it ranks a page for a particular keyword. That&#8217;s why the <a href=\"https://wordpress.org/plugins/w3-total-cache/\" target=\"_blank\">W3 Total Cache plugin</a> can not only make your site more user-friendly, it also stands to improve the search ranking of your posts.</p>\n<p>The plugin works by caching key resources of your website, thus speeding up page load times. W3 Total Cache offers a world of configuration options, though you need to be slightly careful with some of them – JavaScript minification for example – as they might adversely affect the display of your site. Fortunately, you can roll back any option you choose, clear the cache, and everything will return to normal.</p>\n<p>If you&#8217;re at all concerned about your website speed (and you should be), grab this plugin to optimize your site&#8217;s performance.</p>\n<h2>3. Google Analytics</h2>\n<p><a href=\"https://wordpress.org/plugins/google-analytics-for-wordpress/\" target=\"_blank\"><img class=\"aligncenter wp-image-1904 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/analytics.png\" alt=\"Google Analytics by Yoast plugin.\" width=\"789\" height=\"258\" /></a><br />\nIf you&#8217;re remotely serious about tracking the success of your website, chances are you&#8217;re already more than familiar with <a href=\"http://www.google.com/analytics/\" target=\"_blank\">Google Analytics</a>. It&#8217;s a wonderful tool for tracking key visitor metrics, but it&#8217;s easy to get lost in the amount of data it makes available by default.</p>\n<p>Wouldn&#8217;t it be great if you could track your analytics from within your website as opposed to having to visit the Google Analytics website? Well, thanks to the <a href=\"https://wordpress.org/plugins/google-analytics-for-wordpress/\" target=\"_blank\">Google Analytics plugin</a> by Yoast, you can. The plugin will create a dashboard within your WordPress backend where you can review your key analytics data.</p>\n<p>Grab yourself a copy of this plugin and save yourself some time when it comes to analyzing your site&#8217;s key metrics.</p>\n<h2>4. Google XML Sitemaps</h2>\n<p><a href=\"https://wordpress.org/plugins/google-sitemap-generator/\" target=\"_blank\"><img class=\"aligncenter wp-image-1903 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/sitemaps.png\" alt=\"Google XML Sitemaps plugin.\" width=\"789\" height=\"273\" /></a><br />\nSearch engines love sitemaps. That&#8217;s why the <a href=\"https://wordpress.org/plugins/google-sitemap-generator/\" target=\"_blank\">Google XML Sitemaps</a> plugin is another essential addition to your suite of add-ons.</p>\n<p>This plugin takes the work out of creating a sitemap by automatically creating one for you. With the plugin up and running, all you have to do is grab the URL for the sitemap and plug it into your Google Webmaster Tools account. It&#8217;s a handy alternative if you&#8217;re not already using the Yoast SEO plugin to handle this for you.</p>\n<h2>5. Contact Form 7</h2>\n<p><a href=\"https://wordpress.org/plugins/contact-form-7/\" target=\"_blank\"><img class=\"aligncenter wp-image-1905 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/contactform.png\" alt=\"Contact Form 7\" width=\"795\" height=\"267\" /></a><br />\nIf you&#8217;re interested in any level of engagement with your visitors, you&#8217;ll need to provide them with a contact form. That&#8217;s where <a href=\"https://wordpress.org/plugins/contact-form-7/\" target=\"_blank\">Contact Form 7</a> comes in.</p>\n<p>If you&#8217;re simply looking for an easy way to enable users to contact you – which is all many sites need in the beginning – this is one of quickest and most reliable ways of getting up and running. The plugin supports Ajax-powered submissions, <a href=\"http://www.captcha.net/\" target=\"_blank\">CAPTCHA integration</a>, and Akismet spam filtering.</p>\n<p>With over one million active installs and consistently high ratings, you&#8217;re in good hands with this stripped-down solution.</p>\n<h2>6. Yet Another Related Posts Plugin</h2>\n<p><a href=\"https://wordpress.org/plugins/yet-another-related-posts-plugin/\" target=\"_blank\"><img class=\"aligncenter wp-image-1906 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/yarpp.png\" alt=\"Yet Another Related Posts Plugin\" width=\"777\" height=\"264\" /></a><br />\n<a href=\"https://wordpress.org/plugins/yet-another-related-posts-plugin/\" target=\"_blank\">Yet Another Related Posts Plugin</a> (YARPP) is exactly what it sounds like: another &#8220;Related Posts&#8221; plugin.</p>\n<p>If you&#8217;re unfamiliar with the concept of related posts, you&#8217;ve probably already encountered them on various other websites. Usually when you&#8217;re reading some content, you&#8217;ll see a few links at the bottom or on the side underneath the header &#8220;You Might Also Like&#8221; or &#8220;Related Posts.&#8221;</p>\n<p>The idea behind including related posts is twofold:</p>\n<ol>\n<li>You want to give people the chance to read content that relates to what they&#8217;re currently browsing.</li>\n<li>You want to keep your <a href=\"https://support.google.com/analytics/answer/1009409?hl=en\" target=\"_blank\">bounce rate</a> – the rate at which people leave your site after viewing just one page – as low as possible.</li>\n</ol>\n<p>YARPP helps you fulfill both of those needs by displaying links to related posts – with thumbnails if desired – to your visitors. It also gives you the option to customize the layout in a way that&#8217;s consistent with your overall theme. It&#8217;s an essential option if your theme doesn&#8217;t already include a &#8220;Related Posts&#8221; feature.</p>\n<h2>7. P3</h2>\n<p><a href=\"https://wordpress.org/plugins/p3-profiler/\" target=\"_blank\"><img class=\"aligncenter wp-image-1907 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/p3.png\" alt=\"P3 Profiler Plugin\" width=\"774\" height=\"255\" /></a><br />\n<a href=\"https://wordpress.org/plugins/p3-profiler/\" target=\"_blank\">P3</a> gets its name from its expanded title: Plugin Performance Profiler. It provides a report about any plugin activity that&#8217;s impacting your site&#8217;s load time.</p>\n<p>It&#8217;s often the case that sites load slowly because of too many plugins or misconfigured plugins. P3 will crunch through all the specifics about your current suite of plugins and help you work out where the bottlenecks are.</p>\n<p>P3 is another indispensable offering if you&#8217;re interested in delivering lightning fast content to your visitors.</p>\n<h2>8. Conditional Widgets</h2>\n<p><a href=\"https://wordpress.org/plugins/conditional-widgets/\" target=\"_blank\"><img class=\"aligncenter wp-image-1908 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/conditionalwidgets.png\" alt=\"Conditional Widgets plugin.\" width=\"765\" height=\"252\" /></a><br />\nWidgets are a lifesaver for all manner of common WordPress tasks and they become even more useful when you can display them conditionally i.e. in response to certain criteria being met. For example, you might want to display a &#8220;Related Posts&#8221; widget only when the visitor is viewing a post.</p>\n<p>The <a href=\"https://wordpress.org/plugins/conditional-widgets/\" target=\"_blank\">Conditional Widgets</a> plugin enables you to add logic to your plugins that essentially says: &#8220;Only display this plugin under these conditions.&#8221; You can specify a variety of conditional statements that will enable or disable the widget depending on what matches. It&#8217;s a wonderful option to have in the toolbox when you&#8217;re putting content together.</p>\n<h2>9. iThemes Security</h2>\n<p><a href=\"https://wordpress.org/plugins/better-wp-security/\" target=\"_blank\"><img class=\"aligncenter wp-image-1909 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/ithemes.png\" alt=\"iThemes Security plugin.\" width=\"774\" height=\"255\" /></a><br />\nThere&#8217;s no shortage of bad people in this world. Many of them would love to get into your system, steal your data, and/or wreak general havoc.</p>\n<p>That&#8217;s why it&#8217;s important that you lock down your WordPress site with tight security. Fortunately, <a href=\"https://wordpress.org/plugins/better-wp-security/\" target=\"_blank\">iThemes Security</a> exists to do just that.</p>\n<p>The plugin offers you more than 30 ways to protect your site with state-of-the-art security features, including two-factor authentication, password expiration, and malware scan scheduling. Take your website security seriously from the outset by installing and configuring this plugin.</p>\n<h2>10. BackupBuddy</h2>\n<p><a href=\"https://ithemes.com/purchase/backupbuddy/\" target=\"_blank\"><img class=\"aligncenter wp-image-1911 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/backupbuddy.png\" alt=\"BackupBuddy plugin.\" width=\"987\" height=\"420\" /></a><br />\nRedundancy is great in engineering. That&#8217;s no less true of your WordPress software installation than it is of any other application.</p>\n<p><a href=\"https://ithemes.com/purchase/backupbuddy/\" target=\"_blank\">BackupBuddy</a> gives you peace of mind knowing that, in the event of a major crash at your hosting provider, you&#8217;ll have all of your content safely backed up and can easily restore. Without any kind of backup system in place, you run the risk of losing all of your great posts (potentially many years of work) permanently. This is a truly essential plugin.</p>\n<h2>11. Login Lockdown</h2>\n<p><a href=\"https://wordpress.org/plugins/login-lockdown/\" target=\"_blank\"><img class=\"aligncenter wp-image-1899 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/10/loginlockdown1.png\" alt=\"Login Lockdown plugin.\" width=\"780\" height=\"264\" /></a><br />\nSometimes hackers will attempt a &#8220;brute force&#8221; hack of a particular website. That&#8217;s basically an attempt to guess the password by trying various combinations repeatedly.</p>\n<p><a href=\"https://wordpress.org/plugins/login-lockdown/\" target=\"_blank\">Login Lockdown</a> restricts that possibility by limiting the number of login attempts to a particular IP address. That way, brute force hacks are limited to just a few attempts. Since it&#8217;s extremely unlikely that a hacker will guess your password with just a few tries, your site is much safer as a result.</p>\n<h2>Wrapping It Up</h2>\n<p>The 11 plugins above should be part of every site owner&#8217;s toolkit, whether you&#8217;re deploying them all simultaneously or not. They each lock down one key area of WordPress functionality and give you a standard of excellence by which you can judge other plugins.</p>\n<p>The world of WordPress is a constantly changing one though so, by the time you read this, new candidates may well have emerged. Keep checking back in with us for news of fresh plugins that can lift your site to the next level.</p>\n<p>We&#8217;re curious to hear your thoughts. What plugins do you consider to be essential for your website? Is there an essential plugin we&#8217;ve missed that you can&#8217;t live without? Let us know in the comments below!</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/essential-wordpress-plugins/\">The 11 Essential Plugins You Need for Your WordPress Site</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:58:\"https://www.seedprod.com/essential-wordpress-plugins/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:42:\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\n\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\n\t\t\n\t\t\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:55:\"How to Choose the Best Theme for Your WordPress Website\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:55:\"https://www.seedprod.com/choosing-best-wordpress-theme/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:64:\"https://www.seedprod.com/choosing-best-wordpress-theme/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 30 Sep 2015 14:09:18 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:6:\"How To\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://www.seedprod.com/?p=1816\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:628:\"<p>First impressions are everything. In the online world, you only have seconds to capture and retain a visitor on your site. That’s why choosing your WordPress theme shouldn’t be an afterthought. It defines your site&#8217;s personality and user-friendliness. If you select a theme that doesn&#8217;t match your overall marketing strategy or is challenging to navigate, [&#8230;]</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/choosing-best-wordpress-theme/\">How to Choose the Best Theme for Your WordPress Website</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"John Turner\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:12317:\"<p>First impressions are everything.</p>\n<p>In the online world, you only have seconds to capture and retain a visitor on your site. That’s why choosing your WordPress theme shouldn’t be an afterthought.</p>\n<p>It defines your site&#8217;s personality and user-friendliness. If you select a theme that doesn&#8217;t match your overall marketing strategy or is challenging to navigate, you&#8217;re going to lose visitors and diminish your online impact.</p>\n<p>In this article, we&#8217;ll explain exactly what a theme is and offer some pointers on selecting the best theme for your WordPress site.</p>\n<h2>What is a Theme?</h2>\n<p>A theme, simply put, is the overall design of your website. Fortunately, WordPress makes it easy for you to swap out themes so that you can see which one you like best, even before your site goes live.</p>\n<p>WordPress does a fabulous job of separating content from design. That&#8217;s why you can update your theme years from now and you won&#8217;t have to go back over all of your posts and pages and make any changes. All of your content will automatically respond to the new theme.</p>\n<p>It’s worth mentioning that using theme-specific shortcuts can <a href=\"http://www.engagewp.com/3-surefire-ways-avoid-theme-lock/\">lock you in</a>. These shortcuts don’t typically transfer between themes so you may end up having to re-work your content.</p>\n<p>Basically, there are two very important parts to a theme:</p>\n<ul>\n<li><strong>The look and feel: </strong>This is the aesthetics of your site. It includes the color scheme, the font family and size, the structure of the layout, and various types of advanced user interface elements (for example, <a href=\"http://www.creativebloq.com/web-design/use-sliders-8133801\">sliders</a>). You can think of this part of the theme as the site&#8217;s personality.</li>\n<li><strong>The navigation:</strong> You want people to be able to move about your website freely, right? To make that happen, you&#8217;ll have to offer a navigation menu that&#8217;s very intuitive. That way, your visitors can go straight to the category or page that they&#8217;re looking for.</li>\n</ul>\n<div id=\"attachment_1822\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img class=\"wp-image-1822 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/09/extreme.png\" alt=\"extreme\" width=\"600\" height=\"309\" /><p class=\"wp-caption-text\">Your theme defines the look and feel of your website.</p></div>\n<h2>Where to Find WordPress Themes</h2>\n<p>So where do you find a theme? In the WordPress universe, you have two options: free or premium.</p>\n<p>As you&#8217;re probably already aware that there&#8217;s no such thing as a free lunch, you can guess that premium themes tend to be more professionally designed and offer better support. They also cost money.</p>\n<p>However, that&#8217;s not to say that free themes are a waste of your time. If you&#8217;re brand new to WordPress, you should experiment around with some free options so you can get an idea of what it&#8217;s like to use different themes with the same WordPress content. You&#8217;ll be able to see how your content &#8220;adapts&#8221; when you change themes.</p>\n<p>If you&#8217;re planning to use your WordPress site to present a professional appearance online, you may end up considering a premium theme. When you buy a premium theme, you&#8217;ll almost always be provided with support. Premium themes usually have more functionality and allow easier site customization than free themes. Also, you have a much wider selection of designs to choose from and you’ll even find companies that specialize in themes for a <a href=\"http://churchthemes.com/\">specific industry</a>.</p>\n<p>If you&#8217;re looking for a free theme, you really don&#8217;t need to look any further than the <a href=\"https://wordpress.org/themes/\">WordPress.org</a> Theme Directory. That site is constantly updated with countless free themes that you can install on your own website.</p>\n<p>If you&#8217;re looking for a premium theme, you have several options.</p>\n<ul>\n<li><strong><a href=\"http://themeforest.net/category/wordpress\">ThemeForest</a>.</strong> For many people, this is the &#8220;go to&#8221; place for premium WordPress themes. However, the site does have a <a href=\"http://www.engagewp.com/why-i-no-longer-use-themeforest/\">poor reputation</a> in the WordPress community. Some disagree with ThemeForest’s licensing and feel they promote themes focusing on style over substance.</li>\n<li><strong><a href=\"http://www.studiopress.com/\">StudioPress</a>.</strong> Creators of the highly popular <a href=\"http://my.studiopress.com/themes/genesis/\">Genesis Theme Framework</a>, StudioPress offers an excellent selection of minimalist themes that are well designed and developed. While these themes offer some customizability, if you want to make drastic changes you’ll likely have to do some coding.</li>\n<li><strong><a href=\"http://www.elegantthemes.com/gallery/\">Elegant Themes</a>.</strong> While there aren&#8217;t as many selections at Elegant Themes as you&#8217;ll find at the other sites, the quality of the themes that are offered there is outstanding. With a yearly membership option that’s not much more than the cost of a single theme, you’ll have access to all 85+ of Elegant’s themes. This is a great option for the indecisive.</li>\n<li><strong><a href=\"https://themify.me/\">Themify</a>.</strong> Another site that offers some well designed themes. They also offer a yearly membership giving you access to all of their themes.</li>\n</ul>\n<div id=\"attachment_1820\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img class=\"wp-image-1820 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/09/avada.png\" alt=\"avada\" width=\"600\" height=\"574\" /><p class=\"wp-caption-text\">You can buy the very popular Avada theme at ThemeForest.</p></div>\n<h2>How to Pick the Right Theme</h2>\n<p>Now that we&#8217;ve covered what a theme is, it&#8217;s time to go over some pointers about how to pick the best theme for your WordPress website. Obviously, some of the decision will be a matter of opinion based on your own understanding of your site. However, there are also some principles that are &#8220;best practices&#8221; when it comes to selecting the right theme.</p>\n<h3>It Must Be Responsive</h3>\n<p>If there is one word that must absolutely, positively be in the description of the theme that you plan on using, it&#8217;s this word: responsive.</p>\n<p>No exceptions.</p>\n<p>Why? Because that word means, in a nutshell, that the theme will adapt to any device that&#8217;s being used to view the website. In other words, the site will look like it was professionally designed for a desktop monitor if it&#8217;s viewed on a desktop monitor. However, if the site is viewed on a smartphone, the the theme will adapt in such a way that it appears to the visitor that the theme was specifically designed for a smartphone. A responsive theme will adapt to any device.</p>\n<p>In this day and age, <a href=\"http://blog.hubspot.com/marketing/google-algorithm-change-mobile-friendly\">it&#8217;s absolutely essential that your website is mobile-ready</a> for search engine optimization (SEO) purposes. Google is now <a href=\"http://googlewebmastercentral.blogspot.ca/2015/04/rolling-out-mobile-friendly-update.html\">rewarding</a> mobile-friendly sites and giving them a boost in the mobile search results.</p>\n<p>Beyond that, you&#8217;re going to lose visitors if you try to force-fit a website designed specifically for desktop displays into a smartphone. There&#8217;s no use trying to fit a square peg into a round hole.</p>\n<p>Fortunately, almost all contemporary themes are responsive. However, be sure to look for that buzzword just to be safe.</p>\n<h3>Pick a Theme Specific to Your Industry</h3>\n<p>Are you running an e-commerce website that sells high-tech gadgetry? You probably don&#8217;t want to use a theme designed specifically for fashion.</p>\n<p>Basically, you want your theme to &#8220;look the part.&#8221; Each theme has its own personality, and it&#8217;s best if that personality suits your business model and is appealing to your target market.</p>\n<p>Fortunately, a couple of the sites we mentioned above do a very good job at categorizing themes based on industry. That way, when you visit those sites, you can view only the themes that you&#8217;re likely to download.</p>\n<h3>Don&#8217;t Overcomplicate It</h3>\n<p>If you&#8217;re fairly new to WordPress, and impressed with all it has to offer, you might be like a kid in a candy store when you browse through various professionally designed themes. With that mindset, it&#8217;s tempting to fall prey to the theme that has the richest feature set.</p>\n<p>Resist that urge.</p>\n<p>For starters, think about what your website actually needs before looking at themes. Avoid allowing theme demos to convince you that you need a particular feature when you really don&#8217;t. Otherwise, you could install a bloated theme with a bunch of features that you&#8217;ll never use and possibly slow down the performance of your site.</p>\n<p>Second, complicated themes can be user hostile. They may look really slick as your viewing them, but all the links, sliders, and sidebars that they offer might be information overload on people who visit your site.</p>\n<p>Think about some of the most famous websites in the world. They tend to be noticeably uncomplicated. Look at how easy it is to navigate through <a href=\"http://www.buzzfeed.com/\">BuzzFeed</a>, for example. Check out <a href=\"http://www.huffingtonpost.com/\">The Huffington Post</a> as well.</p>\n<p>The bottom line: Keep your theme as simple as possible.</p>\n<div id=\"attachment_1825\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img class=\"wp-image-1825 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/09/buzzfeed.png\" alt=\"buzzfeed\" width=\"600\" height=\"410\" /><p class=\"wp-caption-text\">BuzzFeed is presented in a linear layout and is very easy to navigate</p></div>\n<h3>It Should Be Easy to Customize</h3>\n<p>It&#8217;s not likely that your theme will be everything that you want it to be right out of the box. You&#8217;ll likely need to make some tweaks, rearrange some elements, and customize it in a few different places.</p>\n<p>That&#8217;s why you should be certain that the theme you get is easy to customize. Go through the description of the theme and look for some marketing text that explains that it can be customized. If you don&#8217;t see that, and you still really like the theme, be sure to ask the developer about how you can customize it.</p>\n<p>Usually, themes that can be customized have a section in the WordPress back end that offers several options for you to tailor-fit the design to your liking. For example, you can change the font family that&#8217;s used in posts, the overall color scheme, the line spacing, the size of the subheaders, the color of the titles, and much more.</p>\n<p>If you&#8217;re a hardcore web design enthusiast, you&#8217;ll find that almost all modern themes allow you to add your own customized cascading style sheet (CSS) code. That way, you can change the design in any way that&#8217;s only limited by your imagination.</p>\n<div id=\"attachment_1824\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img class=\"wp-image-1824 size-full\" src=\"https://www.seedprod.com/wp-content/uploads/2015/09/oldpaper.png\" alt=\"oldpaper\" width=\"600\" height=\"304\" /><p class=\"wp-caption-text\">The Old Paper theme allows you to customize its design</p></div>\n<h2>Wrapping it Up</h2>\n<p>Now you understand the concept of a WordPress theme and how to go about finding the best one for your WordPress website. Take a few moments to start browsing some theme libraries and create a short list of your favorites. Then, decided on which one is best.</p>\n<p>How do you choose the best theme for your WordPress site? What kind of criteria do you use when shopping for a theme? Feel free to sound off in the comments below.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/choosing-best-wordpress-theme/\">How to Choose the Best Theme for Your WordPress Website</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:60:\"https://www.seedprod.com/choosing-best-wordpress-theme/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:48:\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\n\t\t\n\t\t\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:46:\"A Beginner’s Guide to the WordPress Back End\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:60:\"https://www.seedprod.com/beginners-guide-wordpress-back-end/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"https://www.seedprod.com/beginners-guide-wordpress-back-end/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 15 Sep 2015 12:28:44 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"beginner\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:18:\"wordpress back end\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://www.seedprod.com/?p=1753\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:591:\"<p>As the owner of a WordPress site, you&#8217;re tasked with handling things behind the scenes to make sure that the site is user-friendly and filled with great content. Fortunately, the WordPress back end makes those administrative tasks fairly easy. Be careful not to confuse the back end and front end – the WordPress front end is [&#8230;]</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/beginners-guide-wordpress-back-end/\">A Beginner&#8217;s Guide to the WordPress Back End</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"John Turner\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:13965:\"<p>As the owner of a WordPress site, you&#8217;re tasked with handling things behind the scenes to make sure that the site is user-friendly and filled with great content. Fortunately, the WordPress back end makes those administrative tasks fairly easy.</p>\n<p><span id=\"more-1753\"></span></p>\n<p>Be careful not to confuse the back end and front end – the WordPress front end is the part that your visitors will see. That&#8217;s what is displayed when they point their browsers to your URL and click around within your website.</p>\n<p>In this tutorial, we&#8217;ll cover basic WordPress terminology that you&#8217;ll need to understand as you use the back end. Then, we&#8217;ll tackle the basics of the back end itself.</p>\n<h2>WordPress Terminology</h2>\n<p>Before you start using the back end, you&#8217;re going to have to learn to &#8220;talk the talk&#8221;. The list below explains several words and phrases that might be new as you approach WordPress administration.</p>\n<h3>Post</h3>\n<p>You can think of a post as an article. It&#8217;s typically something you write that&#8217;s relevant to the overall scope of your site. It can be a news piece, an image, a video, or even a quotation.</p>\n<h3>Page</h3>\n<p>A page is typically more static than a post in that it&#8217;s often timeless and something that people will want to see no matter when or how often they visit the site. Classic examples of pages are &#8220;About Us&#8221; and &#8220;Contact&#8221;.</p>\n<h3>Slug</h3>\n<p>A slug in WordPress is a word or phrase that&#8217;s constructed as a part of a URL. It uniquely identifies the content within your WordPress site.</p>\n<p>For example, if you have a category called &#8220;Clothing&#8221;, WordPress will probably create a slug from that called &#8220;clothing&#8221;. If you wanted to browse all posts in the &#8220;Clothing&#8221; category, the full URL would look something like <em>http://myblogname.com/category/<strong>clothing</strong></em>.</p>\n<h3>Category</h3>\n<p>A category is used to group related posts. It can be hierarchical (e.g. &#8220;T-Shirts&#8221; is a subcategory of &#8220;Clothing&#8221;) or it can be standalone. Posts can have more than one category.</p>\n<h3></h3>\n<h3>Tag</h3>\n<p>You can think of a tag as a keyword. If you&#8217;re writing an article that includes a mention of <a href=\"http://www.andymurray.com/\" target=\"_blank\">Andy Murray</a>, you would probably add his name as a tag related to that post. Tags are comparable to entries in an index if your blog was a book.</p>\n<h3>Themes</h3>\n<p>WordPress enables you to change the look and feel of your site with the click of a button using themes, which are essentially aesthetic &#8216;skins&#8217;.</p>\n<h3>Plugins</h3>\n<p>WordPress enables you add other pieces of software to your site to enhance the functionality. These software installations are called plugins.</p>\n<h3>Widgets</h3>\n<p>It&#8217;s easy for people new to WordPress to get widgets and plugins confused, but they&#8217;re really nothing alike. A widget is a self-contained piece of user interface code. You can think of it as a small part of the screen output that&#8217;s typically added to the sidebar, header, or footer.</p>\n<h2>Getting Started</h2>\n<p>Now that you&#8217;re familiar with basic WordPress terminology, it&#8217;s time to get started with using the back end. To do that, you&#8217;ll have to log in with your name and password.</p>\n<p>WordPress won&#8217;t allow just anyone to administer your site. That&#8217;s why you&#8217;re given a username with a password when you install WordPress for the first time. Remember these credentials because they will be necessary to log in again from time to time.</p>\n<div id=\"attachment_1764\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img class=\"size-full wp-image-1764\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/log-in-screen.png\" alt=\"log-in-screen\" width=\"502\" height=\"496\" /><p class=\"wp-caption-text\">The WordPress login screen</p></div>\n<p>Typically, you&#8217;ll access the WordPress back end with the /wp-admin context. That usually follows your domain name in the URL. So, for example, if your domain name is <em>mydomain.com</em>, you would access the WordPress back end with the following URL: <em>http://mydomain.com/wp-admin</em>.</p>\n<p>It should be noted, however, that this URL may vary slightly from installation to installation. Contact your support team for the exact URL.</p>\n<p>Once you&#8217;ve supplied your username and password, you&#8217;ll be taken to the back end.</p>\n<h2>The Top Bar</h2>\n<p><img class=\"aligncenter wp-image-1765\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/wordpress-dashboard.png\" alt=\"wordpress-dashboard\" width=\"645\" height=\"159\" /></p>\n<p>Once you&#8217;re in the back end, there will be quite a bit on the screen to digest. This tutorial will focus primarily on the top bar and the left-hand sidebar. In this section, we&#8217;ll go over the top bar.</p>\n<p>At the very left-hand side of the dashboard, you&#8217;ll see the WordPress logo. Clicking on that will give you some basic information about your WordPress site, such as the version of WordPress that you&#8217;re using.</p>\n<p><img class=\"aligncenter wp-image-1766\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/admin-top-bar.png\" alt=\"admin-top-bar\" width=\"645\" height=\"17\" /></p>\n<p>The name of your site should be to the right of that. If you click on that, you&#8217;ll be taken to your site&#8217;s home page. It&#8217;s a valuable link to click when you&#8217;ve made configuration changes so that you can immediately view how those changes have impacted your site.</p>\n<p>To the right of that is a speech bubble. That shows you how many comments are on your site. If you click on the bubble, you&#8217;ll be taken to a new screen that allows you to edit the comments.</p>\n<p>To the right of the speech bubble, you&#8217;ll see the word <em>New</em> with a plus sign in front of it. If you click on that link, you&#8217;ll be taken to an edit screen that enables you to add new content to your site. Note that if you hover over the <em>New</em> link, you&#8217;ll see a drop-down menu that shows you what types of content you can add.</p>\n<p>On the far right of the top bar you&#8217;ll see your name. If you hover over your name, you&#8217;ll notice a drop-down menu that gives you the option to edit your profile or log out of the back end.</p>\n<h2>The Left-Hand Navigation Bar</h2>\n<p>The left-hand navigation bar is probably where you&#8217;ll spend the lion&#8217;s share of your time as you work in the WordPress back end. Almost all of the options that you want to access are on that section of the screen.</p>\n<p><img class=\"aligncenter wp-image-1767\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/left-hand-menu.png\" alt=\"left-hand-menu\" width=\"200\" height=\"495\" /></p>\n<p>It should be noted that the contents of the left-hand navigation bar will vary slightly (if not significantly) from installation to installation. That&#8217;s because installed plugins can (and often do) add new options to the sidebar. This tutorial will cover the basic options.</p>\n<h3>Dashboard</h3>\n<p>At the very top of the left-hand navigation bar is the word <em>Dashboard</em>. If you click that, you might notice that the page loads but nothing happens. That&#8217;s because the dashboard is the same thing as the default view of the back end. In other words, you&#8217;re already on the dashboard. So, if you&#8217;re ever &#8220;lost&#8221; and not sure how to get back to the initial screen on the back end, click this link.</p>\n<h3>Posts</h3>\n<p><img class=\"aligncenter wp-image-1771\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/add-new-post.png\" alt=\"add-new-post\" width=\"650\" height=\"420\" /></p>\n<p>This is the option you use to create, edit, update, and delete posts. If you hover over it, you might notice a fly-out menu that appears. That menu will give you the option to view all of your posts (which you can then edit or delete), create a post, view your tags, or view your categories.</p>\n<p>If you opt to create a post, you&#8217;ll be taken to a screen that enables you to create content in WYSIWYG (What You See Is What You Get) format. The icons at the top of the editor are very similar to what you would expect to see in any word processor. The right-hand sidebar on that screen gives you the opportunity to add categories, tags, and add a featured image to your post.</p>\n<h3>Media</h3>\n<p><img class=\"aligncenter wp-image-1775\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/insert-media1.png\" alt=\"insert-media\" width=\"650\" height=\"329\" /></p>\n<p>This is the option that you click if you want to view media that&#8217;s used on your website or add new media. In WordPress, media can be defined as images, recordings, videos, or other files. However, most of the time you upload media, you&#8217;ll probably be uploading an image.</p>\n<p>The flyout menu that appears when you hover over the <em>Media</em> option gives you two additional options: <em>Library</em> and <em>Add New</em>. If you select the <em>Library</em> option, you&#8217;ll be taken to a screen where you can browse your media uploads. If you click <em>Add New</em>, you&#8217;ll be taken to a screen where you can upload images directly from your personal computer.</p>\n<h3>Pages</h3>\n<p>The <em>Pages</em> option functions similar to <em>Posts</em> except that it deals with pages. You can manage your pages or create a new page. This is the option you use if you want to create a &#8220;Contact&#8221; page or an &#8220;About Us&#8221; page.</p>\n<h3>Comments</h3>\n<p>It is strongly recommended that you adopt a more sophisticated comments system than the default option that comes with WordPress. Whatever system you select, you click this option to manage the comments that are on your site. This is also how you delete comments that are spam.</p>\n<h3>Appearance</h3>\n<p>Simply put, this option enables you to change the look and feel of your website. If you hover over it, you&#8217;ll see numerous options in the flyout menu that appears:</p>\n<ul>\n<li><strong>Themes:</strong> Select this option if you want to change the overall look and feel of your website. You can download some great themes for free <a href=\"https://wordpress.org/themes/\" target=\"_blank\">from the WordPress website</a>.</li>\n<li><strong>Customize:</strong> Click on this option if you want to change your site title and tagline.</li>\n<li><strong>Widgets:</strong> This will take you to a screen that shows you all of the widgets that are available to you. You actually &#8220;use&#8221; the widgets by dragging them to sections of the screen identified as graphical user interface (GUI) boxes. For example, you might drag a widget called &#8220;Latest Posts&#8221; from the left-hand side of the screen to a box that reads &#8220;Right Sidebar&#8221; on the right-hand side of the screen. That will display your latest posts on that sidebar on your site.</li>\n<li><strong>Menus:</strong> This will give you the option to manage your menus. You can create new menus, specify where you&#8217;d like the menus to appear, and add items to each menu. These menus will be displayed differently from theme to theme.</li>\n<li><strong>Editor:</strong> This is for advanced users. If you&#8217;re interested in changing the source code of your theme, you would go here, select the correct file from the right-hand sidebar, and make the necessary changes.</li>\n</ul>\n<h3>Plugins</h3>\n<p><img class=\"aligncenter wp-image-1773\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/plugins-screen.png\" alt=\"plugins-screen\" width=\"650\" height=\"288\" /></p>\n<p>Click on this option if you&#8217;d like to review the plugins that you have installed or if you&#8217;d like to install a new plugin. Keep in mind that adding a new plugin will often change the contents of the left-hand navigation bar.</p>\n<h3>Users</h3>\n<p>You might not be the only one who uses your website. It&#8217;s possible that you rely on an army of authors and editors to create content for you. Click on this option to create, delete, and manage your team of users.</p>\n<h3>Settings</h3>\n<p>If you hover over the <em>Settings</em> option, you&#8217;ll see a flyout menu that gives you several other options:</p>\n<ul>\n<li><strong>General:</strong> Click this option if you&#8217;d like to change basic configuration information about your site, such as its title, tagline, or the email address of the site administrator.</li>\n<li><strong>Writing:</strong> Click this option to configure basic information about your posts, such as the default category and the post format.</li>\n<li><strong>Reading: </strong>Click this option if you want to set information about how your site is displayed to visitors.</li>\n<li><strong>Discussion: </strong>Click this option if you&#8217;d like to configure how your comments section is structured.</li>\n<li><strong>Media:</strong> Click this option to specify default dimensions for images of various sizes.</li>\n<li><strong>Permalinks:</strong> Click this option to configure how you&#8217;d like permalinks to appear on your website.</li>\n</ul>\n<h2>Wrapping It Up</h2>\n<p>This has been a very basic overview of the WordPress back end. As with any other new technology you endeavor to use, you&#8217;ll find that &#8220;mastering&#8221; this one requires some practice.</p>\n<p><strong>What&#8217;s confusing to you about the WordPress back end? What do you think that WordPress could handle better or make more user-friendly? What do you like about the back end? Feel free to sound off in the comments.</strong></p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/beginners-guide-wordpress-back-end/\">A Beginner&#8217;s Guide to the WordPress Back End</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:65:\"https://www.seedprod.com/beginners-guide-wordpress-back-end/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:54:\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\n\t\t\n\t\t\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"Communicating With Customers When Your Site is Down for Maintenance\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://www.seedprod.com/1808-2/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"https://www.seedprod.com/1808-2/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 14 Sep 2015 11:00:14 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:6:\"How To\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:10:\"Promotions\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:13:\"Communicating\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:16:\"customer support\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:11:\"Maintenance\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://www.seedprod.com/?p=1808\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:357:\"<p>Customers can get upset when your page is down for maintenance. Learn how to minimize the damage and keep them satisfied.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/1808-2/\">Communicating With Customers When Your Site is Down for Maintenance</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"John Turner\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:8476:\"<p><span style=\"font-weight: 400;\">In an era when people are bombarded with more information than ever before, excellent communication skills are critical.</span></p>\n<p><span style=\"font-weight: 400;\">How critical? Digital marketing expert and trainer </span><a href=\"http://www.thesaleslion.com/lessons-learned-from-5-years-of-blogging/\" target=\"_blank\"><span style=\"font-weight: 400;\">Marcus Sheridan recently called communication</span></a><span style=\"font-weight: 400;\"> “the Greatest Skillset of the 21st Century,” one that has more of an impact on a person’s income than their education or formal training. Great communicators can drive people to think, laugh, cry, and feel anger.</span></p>\n<p><span style=\"font-weight: 400;\">The importance of communication holds true for businesses as well. The organizations that can properly communicate with their customers and prospects are the ones that tend to succeed. Communication is especially important if your customers are facing an unexpected inconvenience or setback, such as your site being down for maintenance.</span></p>\n<p><span style=\"font-weight: 400;\">Here are a few guidelines on how to keep your customers happy when your website is offline because of maintenance.</span></p>\n<p><img class=\"alignnone size-full wp-image-1795\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/sucuri-security.png\" alt=\"sucuri-security\" width=\"700\" height=\"224\" /></p>\n<p><span style=\"font-weight: 400;\">Using Twitter to let fans and customers know that your web site will be down is a great idea.</span></p>\n<h2><span style=\"font-weight: 400;\">Send a proactive notice</span></h2>\n<p><span style=\"font-weight: 400;\">You might be surprised by what people will be willing to put up with, as long as you let them know in advance. If an important part of your site is going to be down for maintenance, you want to let your customers know as early as possible. And don’t just send one message: remind them multiple times in the weeks and days leading up to your site going down. </span></p>\n<p><span style=\"font-weight: 400;\">Though your customers may still be frustrated by your site going down for maintenance, most people understand that things in the digital world need to be repaired from time to time. As long as you give them plenty of notice and your site isn’t down for an extended period of time, it shouldn’t cost you any customers. </span></p>\n<p><span style=\"font-weight: 400;\">Obviously, if your site goes down unexpectedly, it’s not possible to send a notice ahead of time. But you should still let people know as soon as you canthat they can expect to have trouble with your website soon.</span></p>\n<h2><span style=\"font-weight: 400;\">Explain the benefits</span></h2>\n<p><span style=\"font-weight: 400;\">You aren’t going through the trouble of having your website down without a reason. In fact, there’s a good chance that the reason your website is down for maintenance in the first place is so that you can provide a better level of service to your customers, or improve what you have to offer. </span></p>\n<p><span style=\"font-weight: 400;\">So let them know about it! After you inform your customers that your site will be down, you might send out a message letting them know why the downtime will be worth the wait. Maybe you are </span><a href=\"https://www.seedprod.com/how-to-redesign-your-website-without-losing-traffic-or-rankings/\"><span style=\"font-weight: 400;\">redesigning your company website</span></a><span style=\"font-weight: 400;\"> to make it more user-friendly. Or perhaps you are launching a new product or service that will solve a problem your customers have had for quite a while.</span></p>\n<p><span style=\"font-weight: 400;\">Whatever the case may be, use this time as an opportunity to get your customer base excited about the future of your organization and its offerings. It’s also a great way to draw back the curtain and show them what it’s like when you are working on something new.</span></p>\n<p><img class=\"alignnone size-full wp-image-1810\" src=\"https://www.seedprod.com/wp-content/uploads/2015/09/most-people.png\" alt=\"most-people\" width=\"1024\" height=\"512\" /></p>\n<h2><span style=\"font-weight: 400;\">Respond to correspondence quickly</span></h2>\n<p><span style=\"font-weight: 400;\">When your site is down for maintenance, it’s a good bet that there will be a number of customers calling or emailing you for help. Even if you sent out advance notice that your site would be down, there are probably some people who will be caught off guard.</span></p>\n<p><span style=\"font-weight: 400;\">Other customers might not have been aware of the exact length of the downtime, and still others may have simply forgotten. Whatever the case may be, don’t leave people waiting and confused about why they can’t access your site anymore. Doing that is a sure path to creating annoyed customers.</span></p>\n<p><span style=\"font-weight: 400;\">Instead, answer emails and support tickets as soon as you can. Think about expanding your help desk temporarily if you know your site will be down, to help ensure that you don’t miss any messages and upset your customers as a result. An automated message might be a good start, but your customers will want to hear from a real person at some point.</span></p>\n<h2><span style=\"font-weight: 400;\">Offer an alternative</span></h2>\n<p><span style=\"font-weight: 400;\">Another good way to make people more accepting of your site being down for maintenance is to give them an alternate solution. Is there a way that they can still access the data or tools that they need even while your site is down for maintenance? Perhaps there is an alternative that can help them in a similar way.</span></p>\n<p><span style=\"font-weight: 400;\">You don’t want to be promoting your competitors while your site is down for maintenance, but trying to provide your customers with an another option shows that you actually care about them and aren’t just focused on your own offering. At the very least, try to keep your customers up to date about when they can expect your site to be back online.</span></p>\n<h2><span style=\"font-weight: 400;\">Make up for it when your site is back up</span></h2>\n<p><span style=\"font-weight: 400;\">What better way to make up for any inconvenience that you might have caused your customers than by offering them something special? Some ideas for things you could provide once your site comes back up include:</span></p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A temporary discount code for those who remained customers while the site was down for maintenance</span></li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The right to purchase or preview a new offering first</span></li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A “behind the scenes” look at something the company is working on</span></li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A personal greeting or thank you from the owner or head of the organization</span></li>\n</ul>\n<p><span style=\"font-weight: 400;\">It doesn’t have to be something significant or very expensive: even a small, simple token of appreciation can help you win favor with your customers and convince them that you have their best interests at heart.</span></p>\n<h2><span style=\"font-weight: 400;\">Final thoughts</span></h2>\n<p><span style=\"font-weight: 400;\">From cars to computers to clothing, everything that we use frequently has to be repaired once in a while. Websites are no exception. It’s okay for your site to be down for maintenance, but you need to make sure that you are communicating it effectively to your customers.</span></p>\n<p><span style=\"font-weight: 400;\">If you give people sufficient notice, answer any questions or concerns that they voice, and show them that you are truly concerned about the inconvenience it may cause, you can take your website down for maintenance without worrying about any excessive negative impacts on your customer base. In the end, your customers will appreciate that you are making an effort to offer them better service, even if the downtime is frustrating for them in the short-term.</span></p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/1808-2/\">Communicating With Customers When Your Site is Down for Maintenance</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:37:\"https://www.seedprod.com/1808-2/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:57:\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\n\t\t\n\t\t\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:54:\"Top WordPress Plugins to Use Before Your Site Launches\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"https://www.seedprod.com/top-wordpress-plugins-to-use-before-your-site-launches/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:89:\"https://www.seedprod.com/top-wordpress-plugins-to-use-before-your-site-launches/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 31 Aug 2015 11:00:54 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:6:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:6:\"How To\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:10:\"Promotions\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:6:\"launch\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:7:\"plugins\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:9:\"WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://www.seedprod.com/?p=1798\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:401:\"<p>With so many WordPress plugins out there, how can you tell which ones are best before your site launches? We’ve got you covered.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/top-wordpress-plugins-to-use-before-your-site-launches/\">Top WordPress Plugins to Use Before Your Site Launches</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"John Turner\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:10026:\"<p>Fortune favors the prepared mind.</p>\n<p><span style=\"font-weight: 400;\">These words, attributed to the famous scientist Louis Pasteur, can be applied to many things. At the time, Pasteur was talking about scientific observation: he spent years studying and researching in the fields of chemistry and biology, so when he noticed that harmful germs in milk and beer were destroyed by a certain level of heat, he was able to think about it on a deeper level.</span></p>\n<p><span style=\"font-weight: 400;\">Pasteur drew from his research and preparation to turn a simple observation into the pasteurization process, still one of the most essential in the food industry some 150 years after its invention.</span></p>\n<p><span style=\"font-weight: 400;\">When launching a new WordPress site, it’s important that you are prepared like Pasteur was. A site launch often means there is a lot going on: you have to prepare your strategy, communicate with potential customers, and keep things running smoothly with your original offering, all while readying the new site for launch.</span></p>\n<p><span style=\"font-weight: 400;\">Luckily, there are some WordPress plugins that can help you achieve all of these goals and make your life easier in the process. Let’s take a look at which plugins are best for your pre-launch site, divided up into a few important categories.</span></p>\n<p><img class=\"alignnone size-full wp-image-1800\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/use-plugins.png\" alt=\"use-plugins\" width=\"1024\" height=\"512\" /></p>\n<h2><span style=\"font-weight: 400;\">Collecting Visitor Information</span></h2>\n<p><span style=\"font-weight: 400;\">It’s important to collect information on your coming soon page for a few reasons. First, it helps you get a sense of what kinds of customers are gravitating to your offering, which can help you make tweaks and adjustments in the future.</span></p>\n<p><span style=\"font-weight: 400;\">Second, collecting visitor information allows you to find totally new visitors interested in the site’s offering. Not only can you find out about them and their interests, you can gather their email addresses, which allows you to start </span><a href=\"https://www.seedprod.com/how-to-market-to-an-email-list-before-your-site-launches/\"><span style=\"font-weight: 400;\">marketing to a subscriber list before your site launches</span></a><span style=\"font-weight: 400;\">. </span></p>\n<p><span style=\"font-weight: 400;\">There are several great plugins for this: </span><a href=\"http://www.gravityforms.com/\" target=\"_blank\"><span style=\"font-weight: 400;\">Gravity Forms</span></a><span style=\"font-weight: 400;\">, and </span><a href=\"http://codecanyon.net/item/mymail-email-newsletter-plugin-for-wordpress/3078294\" target=\"_blank\"><span style=\"font-weight: 400;\">MyMail</span></a><span style=\"font-weight: 400;\"> are two popular ones. </span><a href=\"https://www.seedprod.com/under-contruction-feedblitz-integration/\"><span style=\"font-weight: 400;\">FeedBlitz</span></a><span style=\"font-weight: 400;\"> is a powerful option if you want to launch a more involved marketing campaign. One of the great things about SeedProd is that you can use it with any plugin that has a shortcode, which gives you some flexibility about how you want to gather this important customer data.</span></p>\n<p><span style=\"font-weight: 400;\">Don’t forget that email forms aren’t the only way to get information. Use plugins to make visitor interaction a two-way street so that you get </span><i><span style=\"font-weight: 400;\">and</span></i><span style=\"font-weight: 400;\"> give information. For example, why not use </span><a href=\"https://wordpress.org/plugins/social-media-feather/\" target=\"_blank\"><span style=\"font-weight: 400;\">Social Media Feather</span></a><span style=\"font-weight: 400;\"> to install social icons on your site and encourage people to visit you on Facebook or Twitter? </span></p>\n<p><span style=\"font-weight: 400;\">Even if you don’t have a dedicated social media site for your new offering, promoting your presence on these channels can help encourage interaction and get people excited about your upcoming launch.</span></p>\n<p><img class=\"alignnone size-full wp-image-1801\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/sucurifeatures.png\" alt=\"sucurifeatures\" width=\"1824\" height=\"534\" /></p>\n<p><span style=\"font-weight: 400;\">A few features of Sucuri, a popular WordPress security plugin</span></p>\n<h2><span style=\"font-weight: 400;\">Security and Error Prevention</span></h2>\n<p><span style=\"font-weight: 400;\">This is standard operating procedure for pre-launch WordPress sites. Every site should have a couple of plugins designed for keeping their site safe and cutting down on bugs. </span><a href=\"http://akismet.com/\" target=\"_blank\"><span style=\"font-weight: 400;\">Akismet</span></a><span style=\"font-weight: 400;\"> has become the gold standard of WordPress plugins for preventing spam and should be installed if you are going to have user comments anywhere on the site. You can also use the all-in-one security and firewall plugin or </span><a href=\"https://sucuri.net/\" target=\"_blank\"><span style=\"font-weight: 400;\">Sucuri</span></a><span style=\"font-weight: 400;\"> to protect your site and detect malware before it becomes a problem.</span></p>\n<p><span style=\"font-weight: 400;\">Remember, don’t go overboard with installing tons of plugins: a good security plugin will have a large number of features that handle many different functions, so you should only need a couple of them. A good backup plugin is also essential in case something goes wrong: </span><a href=\"https://vaultpress.com/\" target=\"_blank\"><span style=\"font-weight: 400;\">VaultPress</span></a><span style=\"font-weight: 400;\"> and </span><a href=\"https://ithemes.com/purchase/backupbuddy/\" target=\"_blank\"><span style=\"font-weight: 400;\">BackupBuddy</span></a><span style=\"font-weight: 400;\"> are popular options here. For more information about great security plugins and procedures, check out our </span><a href=\"https://www.seedprod.com/security-before-launching-wordpress-site/\"><span style=\"font-weight: 400;\">comprehensive guide to pre-launch security</span></a><span style=\"font-weight: 400;\"> for your WordPress website.</span></p>\n<h2><span style=\"font-weight: 400;\">Design</span></h2>\n<p><span style=\"font-weight: 400;\">With mobile-friendly design, custom colors and many additional fonts, SeedProd does a great job of helping you improve your site’s pre-launch design all on its own. One popular design element for coming soon pages is a countdown timer. SeedProd does have a built in timer, but there are lots of </span><a href=\"https://wordpress.org/plugins/tags/countdown\" target=\"_blank\"><span style=\"font-weight: 400;\">other options for a countdown timer</span></a><span style=\"font-weight: 400;\"> available if you want something a bit fancier. </span></p>\n<p><span style=\"font-weight: 400;\">Be sure whatever plugins you use are integrated with your own current design scheme so that everything stays consistent. For developers, there are plenty of plugins that can make the actual design process easier before the site launches. Some prefer to use CSS/HTML editors like </span><a href=\"http://ckeditor.com/\" target=\"_blank\"><span style=\"font-weight: 400;\">CKEditor</span></a><span style=\"font-weight: 400;\">, to make coding easier.</span></p>\n<h2><span style=\"font-weight: 400;\">Tracking and Analytics</span><span style=\"font-weight: 400;\">  </span></h2>\n<p><span style=\"font-weight: 400;\">You don’t need to wait until your site is live to start measuring visitors. In fact, it’s best to set it up before launch so that you can collect as much data as possible.</span></p>\n<p><span style=\"font-weight: 400;\">SeedProd allows you to gather both the email addresses and names of your visitors. </span><a href=\"http://www.google.com/analytics/\" target=\"_blank\"><span style=\"font-weight: 400;\">Google Analytics</span></a><span style=\"font-weight: 400;\"> is probably the most popular plugin for WordPress visitor tracking. Those looking for something a bit less complex might be happy with </span><a href=\"http://clicky.com/\" target=\"_blank\"><span style=\"font-weight: 400;\">Clicky</span></a><span style=\"font-weight: 400;\">, a more visual tracking plugin that still provides lots of great information.</span></p>\n<p><span style=\"font-weight: 400;\">SeedProd also integrates easily with </span><a href=\"http://www.infusionsoft.com/\" target=\"_blank\"><span style=\"font-weight: 400;\">Infusionsoft</span></a><span style=\"font-weight: 400;\">, a very powerful automation and analytics tool that has a range of features that can help with everything from scheduling to following up with page visitors through email. The more information you can get about who is visiting your page and when, the easier it will be to tweak your site before launch so that you can make sure you are targeting the right audience.</span></p>\n<h2><span style=\"font-weight: 400;\">Final Thoughts</span></h2>\n<p><span style=\"font-weight: 400;\">WordPress plugins are important, but you also don’t want to bog down your site with a large number of plugins before it even launches. The specific plugins that you choose will vary depending on the type of offering your coming soon site is promoting and the amount of marketing you plan on doing before your site launches.</span></p>\n<p><span style=\"font-weight: 400;\">SeedProd is designed to integrate with many of these plugins, which simplifies your pre-launch web development and keeps your site as lean as possible. If you prepare your site sufficiently and equip it with the right plugins, it is much easier to ensure that your launch goes off without a hitch.</span></p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/top-wordpress-plugins-to-use-before-your-site-launches/\">Top WordPress Plugins to Use Before Your Site Launches</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:85:\"https://www.seedprod.com/top-wordpress-plugins-to-use-before-your-site-launches/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"2\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:45:\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\n\t\t\n\t\t\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:56:\"11 Ways to Secure Your WordPress Website Against Hackers\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:66:\"https://www.seedprod.com/secure-wordpress-website-against-hackers/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"https://www.seedprod.com/secure-wordpress-website-against-hackers/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 21 Aug 2015 13:31:22 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:6:\"How To\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"security\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://www.seedprod.com/?p=1778\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:619:\"<p>It’s a cruel world. There are unscrupulous, tech-savvy people who would love to hack into your WordPress site and wreak havoc all over your files and data. Fortunately, you can take steps to prevent that from happening. We regularly hear stories about hackers gaining access to private data from high-profile companies or websites. The most recent [&#8230;]</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/secure-wordpress-website-against-hackers/\">11 Ways to Secure Your WordPress Website Against Hackers</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"John Turner\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:14256:\"<p>It’s a cruel world. There are unscrupulous, tech-savvy people who would love to hack into your WordPress site and wreak havoc all over your files and data. Fortunately, you can take steps to prevent that from happening.</p>\n<p>We regularly hear stories about hackers gaining access to private data from high-profile companies or websites. The most recent example, familiar to anyone with a web browser and an Internet connection, is the recent <a href=\"http://nymag.com/thecut/2015/08/ashley-madison-hack-should-scare-you-too.html\" target=\"_blank\">Ashley Madison data breach</a>. That episode was particularly troubling because Ashley Madison is a site dedicated to philandering. The information gained by the hackers was later released online, embarrassing many people and lining the pockets of divorce attorneys worldwide.</p>\n<p>If it can happen to Ashley Madison, it can happen to your site.</p>\n<p>According to WP White Security, <a href=\"http://www.wpwhitesecurity.com/wordpress-security-news-updates/statistics-70-percent-wordpress-installations-vulnerable/\" target=\"_blank\">almost three-quarters of all WordPress installations</a> are vulnerable to hacker attacks. That makes WordPress sites prime targets for hackers looking for a quick score.</p>\n<p>Fortunately, your website doesn’t have to be a victim. Here are 11 ways you can secure your WordPress blog from hackers.</p>\n<h2>1. Keep Your Plugins Up to Date</h2>\n<p>It may seem odd that, to keep your WordPress website secure, you need to keep your plugins up-to-date. However, there is a precedent here.</p>\n<p>According to WP White Security, <a href=\"http://www.wpwhitesecurity.com/wordpress-security/statistics-highlight-main-source-wordpress-vulnerabilities/\" target=\"_blank\">plugins account for more than half of all security vulnerabilities</a> in WordPress installations. That statistic is backed up by recent reports.</p>\n<p>WordPress made news in March when researchers discovered <a href=\"http://www.scmagazineuk.com/wordpress-plug-ins-open-to-attack/article/405916/\" target=\"_blank\">a couple of different vulnerabilities in WordPress plugins</a>. This news sent plugin developers back to their source code to ensure that their software couldn’t be exploited. In some cases, the developers had to patch their code and release an update.</p>\n<p>That’s where you come in.</p>\n<p>Just because a developer releases an update, that doesn’t mean it’s automatically applied on your site. Often, WordPress will alert you when one or more of your plugins has an update available. Typically, it will appear color-coded, as you see below.</p>\n<p><img class=\"aligncenter wp-image-1788\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/wordpress-plugin-updates.png\" alt=\"wordpress-plugin-updates\" width=\"700\" height=\"195\" /></p>\n<p>When you see that, update the plugin immediately. The latest patch could fix a security breach that the author (or somebody else) discovered.</p>\n<h2>2. Avoid Using the “Admin” User Name</h2>\n<p>In some cases, your WordPress installation will create the administrator account with the name “admin”. Change that name as soon as possible.</p>\n<p>Experienced WordPress hackers are quite familiar with default installations. They know that “admin” is often created as a default administrator account and they might try a so-called “brute force” hack (attempting various passwords over and over again) with that user name.</p>\n<p>Many host providers are aware of this potential for an attack and, as a result, avoid creating the administrator account with the name “admin” – but it&#8217;s still worth checking.</p>\n<h2>3. Grant Admin Access by IP</h2>\n<p>This is a bit of an advanced step, but it’s worth the effort if you’re the only one who’s authorized to perform administrative tasks on your WordPress site. You can restrict administrative access by IP address.</p>\n<p>Your IP address is a quartet of numbers that identifies you on the internet. You can think of it as your digital address.</p>\n<p>You can tell WordPress to only enable people to access the administration console if they are doing so from a specific IP address. That means hackers who are trying to access your site from any other IP address will be unsuccessful.</p>\n<p>To implement this important security feature, first go to <a href=\"https://www.whatismyip.com/\" target=\"_blank\">whatismyip.com</a> to discover your IP address. Then, you’ll need to modify your .htaccess file on your host provider’s admin directory to implement the security change. If you don’t know how to do that, just call your hosting company’s tech support line and ask a technician to do it for you.</p>\n<p>Specifically, you’ll want something that looks like this added to the file:</p>\n<pre>&lt;Files wp-login.php&gt;\norder deny,allow\nDeny from all\nAllow from xxx.xxx.xxx.xxx\n&lt;/Files&gt;</pre>\n<p>Replace the “xxx.xxx.xxx.xxx” with the IP address you saw when you visited whatismyip.com. Once that’s done and the file is saved, only people who access the WordPress administration console from your IP address will be authorized.</p>\n<p>However, keep in mind that it’s often the case that your Internet Service Provider (ISP) will sometimes change your IP address. In that case, you’ll be locked out of your own site. The solution is to call tech support and ask a technician to update the IP address accordingly. Do this at your own risk!</p>\n<h2>4. Use a Strong Password</h2>\n<p>It might be tempting to use your pet’s name as a password because it’s easy to remember. However, you’re better off going with something more secure.</p>\n<p>A best-practice to use a password with at least 12 characters. Those characters should consist of an assortment of numbers, symbols and letters in uppercase and lowercase. The password shouldn’t be found in the dictionary, either – it should be appear to be gibberish to the naked eye. That will keep hackers from guessing it.</p>\n<p>Use a <a href=\"https://strongpasswordgenerator.com/\" target=\"_blank\">strong password generator</a> to make life even easier. Or even better, make sure that your WordPress installation is updated to 4.3, and it will generate a strong password for you!</p>\n<h2>5. Limit Login Attempts</h2>\n<p>To further protect your site against the threat of brute force attacks, you can limit login attempts. That way, when someone enters the wrong password repeatedly, that person is locked out of the site for a time.</p>\n<p>There is a plugin called <a href=\"https://wordpress.org/plugins/limit-login-attempts/\" target=\"_blank\">Limit Login Attempts</a> that you can use to implement this feature. It will enable you to specify the maximum number of incorrect passwords allowed before locking out the IP address of the user entering the incorrect password. You can also arrange to have an email sent to you when there is a login failure.</p>\n<h2>6. Encrypt Important Data With Security Keys</h2>\n<p><a href=\"https://codex.wordpress.org/Editing_wp-config.php#Security_Keys\" target=\"_blank\">WordPress Security Keys</a> exist to encrypt information that’s stored in your visitor’s cookies. However, you might find that those keys are not populated by default in your installation.</p>\n<p>To verify that your keys are populated, view the wp-config.php file in your own installation. It’s in the root file of your website. If you have trouble locating it, call tech support for your host provider.</p>\n<p>If you see that your config file contains a stanza that looks like the following image, your keys are not populated:</p>\n<p><img class=\"aligncenter size-full wp-image-1792\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/keys-generation.png\" alt=\"keys-generation\" width=\"460\" height=\"240\" /></p>\n<p>In that case, you’ll need to populate those keys yourself. You can generate keys with the <a href=\"https://api.wordpress.org/secret-key/1.1/salt/\" target=\"_blank\">WordPress Salt Keys generator</a>. Then, you can just copy and paste the code that appears on the screen over the block of code that you see above. Your new block should look something like the image below:</p>\n<p><img class=\"aligncenter size-full wp-image-1791\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/keys-generator.png\" alt=\"keys-generator\" width=\"700\" height=\"131\" /></p>\n<p>Save the file and you now have added security.</p>\n<h2>7. Keep WordPress Updated</h2>\n<p>It’s already been demonstrated that WordPress plugins contain vulnerabilities. However, WordPress core files may <a href=\"http://blog.checkpoint.com/2015/08/04/wordpress-vulnerabilities-1/\" target=\"_blank\">contain vulnerabilities</a> as well.</p>\n<p>Your WordPress installation will alert you when a major update is available. It’s in your best interest to update the files in the event that there is a security threat that’s been resolved.</p>\n<p>WordPress will often automatically perform minor security updates and just alert you to the fact via email.</p>\n<h2>8. Disable Error Reporting</h2>\n<p>It’s intuitive that error reporting is useful. Unfortunately, it’s also useful to hackers because it might display your server path.</p>\n<p>Access your wp-config.php file and add the following lines to disable error reporting:</p>\n<pre>error_reporting(0);\n@ini_set(‘display_errors’, 0);</pre>\n<h2>9. Implement Two-Step Authentication</h2>\n<p>Two-step authentication makes the login process for legitimate users more complicated and annoying, but it goes a <em>long</em> way in keeping the undesirables out of your site.</p>\n<p>As the name implies, two-step authentication requires users to go through two security steps before they’re authorized to use the site. The first step is usually the traditional name/password challenge. The second step typically involves entering a security code that’s sent to them via text message or other secure device.</p>\n<p>There are plenty of plugins available that facilitate two-step authentication for WordPress. Here are a few of them.</p>\n<ul>\n<li><strong><a href=\"https://wordpress.org/plugins/google-authenticator/\" target=\"_blank\">Google Authenticator</a>:</strong> Requires your users to enter a key or QR code that’s delivered to their smartphones.</li>\n<li><strong><a href=\"https://getclef.com/\" target=\"_blank\">Clef</a>:</strong> Facilitates &#8216;passwordless&#8217; two-step authentication using mobile devices.</li>\n<li><strong><a href=\"https://wordpress.org/plugins/clockwork-two-factor-authentication/\" target=\"_blank\">Clockwork SMS</a>:</strong> Handles two-step authentication with the assistance of text messaging.</li>\n<li><strong><a href=\"https://wordpress.org/plugins/authy-two-factor-authentication/\" target=\"_blank\">Authy:</a></strong> Requires users to enter an API key from a smartphone application.</li>\n<li><strong><a href=\"https://wordpress.org/plugins/stealth-login-page/\" target=\"_blank\">Stealth Login Page</a>:</strong> Creates an additional authorization code required for login.</li>\n</ul>\n<p><img class=\"aligncenter size-full wp-image-1793\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/two-step-authentication.jpg\" alt=\"two-step-authentication\" width=\"400\" height=\"450\" /></p>\n<h2>10. Conceal Your Login Page</h2>\n<p>Almost all hackers know that a WordPress admin page is typically accessed by adding <em>/wp-admin</em> after the domain name. For example, if your domain name is <em>xyz.com</em>, your admin page is probably accessed by the following URL: <em>http://xyz.com/wp-admin</em>. They also know that the name of the login page is <em>wp-login.php</em>.</p>\n<p>Fortunately, you can change that. There are plugins available, such as <a href=\"https://wordpress.org/plugins/wps-hide-login/\" target=\"_blank\">WPS Hide Login</a>, that enable you to customize your login URL.</p>\n<p><img class=\"aligncenter wp-image-1794\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/wps-hide-login.png\" alt=\"wps-hide-login\" width=\"700\" height=\"228\" /></p>\n<p>It becomes much more difficult for hackers to break into your system if they can’t even find your login page.</p>\n<h2>11. Scan Your WordPress Site for Possible Dangers</h2>\n<p><img class=\"aligncenter size-full wp-image-1795\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/sucuri-security.png\" alt=\"sucuri-security\" width=\"700\" height=\"224\" /></p>\n<p>You probably already have some type of anti-virus software installed on your PC that scans your hard drive every so often for potential threats. You should scan your WordPress installation as well.</p>\n<p>It’s possible that your host provider already scans your files, but you can’t be too careful when it comes to hackers. To that end, consider installing the <a href=\"https://wordpress.org/plugins/sucuri-scanner/\" target=\"_blank\">Sucuri</a> plugin. It will scan your WordPress installation for various types of threats and alert you if it finds malware or evidence that a hack has recently occurred. It’s a great way to proactively maintain system security.</p>\n<h2>Wrapping Up</h2>\n<p>Your WordPress site is just as susceptible to intrusion as any other site on the web. However, you can mitigate the risk of an attack by following best practices when it comes to WordPress security.</p>\n<p>Let&#8217;s recap those 11 ways for preventing hackers accessing your site:</p>\n<ol>\n<li>Keep your plugin up to date.</li>\n<li>Avoid the &#8220;admin&#8221; username.</li>\n<li>Grant admin access by IP.</li>\n<li>Use strong passwords.</li>\n<li>Limit the number of login attempts allowed.</li>\n<li>Encypt important data with security keys.</li>\n<li>Keep WordPress up to date.</li>\n<li>Diable error reporting.</li>\n<li>Use two-step authentication.</li>\n<li>Conceal your login page.</li>\n<li>Scan your site for dangers.</li>\n</ol>\n<p><strong>How do you protect your WordPress site? What plugins do you use to ensure that only authorized people are allowed into your system? Feel free to sound off in the comments section.</strong></p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/secure-wordpress-website-against-hackers/\">11 Ways to Secure Your WordPress Website Against Hackers</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"https://www.seedprod.com/secure-wordpress-website-against-hackers/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:45:\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\n\t\t\n\t\t\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:48:\"What is the Best Hosting Solution for WordPress?\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"https://www.seedprod.com/best-hosting-solution-wordpress/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:66:\"https://www.seedprod.com/best-hosting-solution-wordpress/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 18 Aug 2015 13:11:59 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:7:\"hosting\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://www.seedprod.com/?p=1689\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:612:\"<p>So you&#8217;ve decided to start your own WordPress blog. Now, you need to make a decision about the best option for hosting. Once you begin to explore all of the different options, you&#8217;ll find that competition is abundant in the hosting space. There are numerous companies that offer hosting solutions designed specifically for WordPress, and different [&#8230;]</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/best-hosting-solution-wordpress/\">What is the Best Hosting Solution for WordPress?</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"John Turner\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:10533:\"<p>So you&#8217;ve decided to start your own WordPress blog. Now, you need to make a decision about the best option for hosting.</p>\n<p>Once you begin to explore all of the different options, you&#8217;ll find that competition is abundant in the hosting space. There are numerous companies that offer hosting solutions designed specifically for WordPress, and different companies are always offering incentives to reel in new business.</p>\n<p>However, you&#8217;ll not only have to select a hosting company, you&#8217;ll also have to select a hosting option. In this article, we&#8217;ll go over all of the different options and discuss which is best depending on your requirements.</p>\n<h2>Hosting: An Overview</h2>\n<p>What is hosting, anyway? Essentially, it&#8217;s how you make your WordPress website publicly available on the internet.</p>\n<p>This process starts by registering your domain name with a registrar. For example, if you&#8217;re opting to go with xyz.com as your domain name, you register it to make sure that you &#8220;own&#8221; that name and nobody else can use it. This is an important part of hosting because, typically, the hosting company will register the domain name for you.</p>\n<p>Once the domain name is registered, the hosting company will make ensure that your domain name is linked to the disk drive space that you&#8217;re renting on one of its servers. Then, when someone types &#8220;http://xyz.com&#8221; into a browser URL bar, the browser will load the files from your rented space. The information from those files is what is displayed in the browser window.</p>\n<p>A hosting provider will usually give you email addresses and disk drive space for email as well. The company will also provide operating system updates, apply software patches, and ensure system security on your behalf.</p>\n<p>Basically, all you have to worry about is blogging.</p>\n<h2>Various Hosting Options</h2>\n<p>You&#8217;re going to have to decide on a hosting option for your WordPress site. There are four basic options available, each with differing features and price points.</p>\n<h3>1. Budget Shared Hosting</h3>\n<p>Budget shared hosting is an option that puts you on the web, but you share the server with dozens, hundreds, or even thousands of other customers. That&#8217;s why it&#8217;s so inexpensive.</p>\n<p>In your many excursions throughout the web, you&#8217;ve probably noticed an ad or two promising hosting for what seems like an unbelievably low price per month. As of this writing, <a href=\"https://www.godaddy.com/\" target=\"_blank\">GoDaddy</a> is offering a hot deal for web hosting &#8220;starting at&#8221; $1.00 per month.</p>\n<p><img class=\"aligncenter wp-image-1693\" src=\"https://www.seedprod.com/wp-content/uploads/2015/07/godaddy.png\" alt=\"godaddy\" width=\"619\" height=\"350\" /></p>\n<p>Obviously, the phrase &#8220;starting at&#8221; is a red flag when you see any type of sale being offered. It means that you have to fulfill a very specific set of requirements in order to qualify for the great price.</p>\n<p>Also, keep in mind the familiar phrase: &#8220;If it sounds too good to be true, it probably is&#8221;. The various hosting companies, thanks to the aforementioned level of competition, are notorious for making promises that are just plain unrealistic. For example, many companies advertise unlimited monthly data transfer. Try hosting a video that goes viral and you&#8217;ll quickly learn that the company has a very peculiar definition of &#8220;unlimited&#8221;.</p>\n<p>When you&#8217;re sharing the same server with hundreds of other customers, you&#8217;re increasing the likelihood that some novice user will introduce a vulnerability into the system. That means hackers could get into the system and access your data, even though you aren&#8217;t the one who made the mistake. That&#8217;s a risk you&#8217;ll have to consider if you want your data to be secure.</p>\n<p>Finally, be sure to read the proverbial fine print with budget hosting. You may be required to make an inordinately long commitment, or you might believe you&#8217;re getting a feature that&#8217;s actually only available to higher paying customers.</p>\n<p>All that aside, you <em>will</em> get hosting with a budget shared option. So if you&#8217;re looking for an economical way to make a statement online, the budget shared option might be best.</p>\n<p>As with everything else in life, you&#8217;ll get what you pay for with a budget shared option. Since you&#8217;ll be sharing the server with a multitude of other people, you might find that your response time is slower than you&#8217;d like. That means your pages will take longer to load, potentially annoying your visitors.</p>\n<p>However, that&#8217;s the trade-off. You won&#8217;t be paying a lot of money, so you won&#8217;t be getting great service.</p>\n<h3>2. Premium Shared Hosting</h3>\n<p>Premium shared hosting is just like budget shared hosting with two notable exceptions: It&#8217;s more expensive, and you&#8217;re sharing the server with fewer people. A good example of a premium shared hosting provider is <a href=\"http://wpengine.com/\" target=\"_blank\">WP Engine</a>.</p>\n<p><img class=\"aligncenter wp-image-1694\" src=\"https://www.seedprod.com/wp-content/uploads/2015/07/wpengine-800x303.png\" alt=\"wpengine\" width=\"619\" height=\"234\" /></p>\n<p>Typically, premium shared hosting will cost you between $29 to $49 per month, depending on your hosting provider. You can certainly expect to pay more if you request certain additional features that aren&#8217;t part of the package deal.</p>\n<p>The number of other people using that server will vary from company to company. A reputable hosting company will typically not load servers to 100% capacity, so the server won&#8217;t be overrun with too many customers.</p>\n<p>However, you&#8217;re often limited in the number of visits you&#8217;re allowed per month. So, if you have content that goes viral, prepare for your monthly cost to go up.</p>\n<p>You&#8217;re also restricted on the number of websites you can install. The budget offerings mentioned above will usually enable you to install as many websites as you can fit into your allotted disk space.</p>\n<p>So what do you get for the additional money? As a rule of thumb, you can expect better security and improved customer service. Usually, the load times will be much faster as well.</p>\n<p>This is a good option if you&#8217;re on a limited budget but still want quality service, and aren&#8217;t expecting a great number of hits on the blog every month.</p>\n<h3>3. Budget Managed Hosting</h3>\n<p>If you&#8217;re planning on your website providing viral content, or being a <a href=\"http://www.woothemes.com/woocommerce/\" target=\"_blank\">WooCommerce</a> site that&#8217;ll get a great deal of traffic, you&#8217;ll probably want managed hosting. <a href=\"http://pagely.co.uk/\" target=\"_blank\">Pagely</a> is a great example of a budget managed hosting company.</p>\n<p>In a nutshell, you get your own server with managed hosting. That means your hosting provider will rent you an entire server, shared with nobody else, to host your website.</p>\n<p><img class=\"aligncenter wp-image-1695\" src=\"https://www.seedprod.com/wp-content/uploads/2015/07/pagely-800x262.png\" alt=\"pagely\" width=\"613\" height=\"201\" /></p>\n<p>The benefits here are obvious. You&#8217;re not sharing the CPU with anybody else. That leaves all the processing power on that server available to you and your website. You&#8217;ll also not be subject to the security vulnerabilities mentioned above.</p>\n<p>The selling point here is <em>speed</em>. You&#8217;ll have lightning fast response time because you&#8217;re not sharing the server with anyone else. Some managed hosting providers also provide a content delivery network (CDN) that will load resources from a server close to where each visitor is physically located in an effort to further improve load times.</p>\n<p>For a budget managed server, you&#8217;ll probably be subjected to noticeable restrictions on both bandwidth and disk space. You&#8217;ll also be limited to a small number of websites.</p>\n<p>You can expect to pay $100-$200 per month for your budget managed WordPress hosting solution.</p>\n<h3>4. Premium Managed Hosting</h3>\n<p>You can expect to spend hundreds of dollars per month on a premium managed hosting solution. However, if you&#8217;re planning on deploying a website that will receive thousands of hits every day, this is probably your best option.</p>\n<p><img class=\"aligncenter wp-image-1696\" src=\"https://www.seedprod.com/wp-content/uploads/2015/07/siteground-800x428.png\" alt=\"siteground\" width=\"613\" height=\"328\" /></p>\n<p>As you can see from the above chart taken from <a href=\"https://www.siteground.com/dedicated-hosting.htm\" target=\"_blank\">SiteGround</a>, even with premium managed hosting, there are varying degrees of service. You can choose the power of your CPU, the maximum number of threads available to your site, the size of the cache, and the RAM. Obviously, the more you want, the more you&#8217;ll pay.</p>\n<p>The best feature of a premium managed hosting solution is unquestionably the customer service. A good hosting company will offer 24/7 technical support to justify the amount of money you&#8217;re spending on the service.</p>\n<p>Also, the company will have the infrastructure in place to support any unforeseen spikes in traffic. You&#8217;ll be fully prepared in the event that your content goes viral.</p>\n<p>If you&#8217;re planning on an enterprise level website that can withstand an onslaught of traffic, this is your only option.</p>\n<h2>Wrapping Up</h2>\n<p>The best hosting solution for your WordPress website is entirely dependent on your business or personal needs. If you&#8217;re on a tight budget and planning to update it only a couple of times a week, you can probably get away with a budget shared solution. On the other hand, if you&#8217;re planning for an industrial strength website that&#8217;s very secure and can withstand a spike in traffic, you&#8217;ll want a managed solution. It all depends on your budget and your requirements.</p>\n<p><strong>Have any other questions about the different hosting options? Feel free to ask us anything in the comments section!</strong></p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/best-hosting-solution-wordpress/\">What is the Best Hosting Solution for WordPress?</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"https://www.seedprod.com/best-hosting-solution-wordpress/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:54:\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\n\t\t\n\t\t\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:52:\"How to Use Your Coming Soon Page as a Marketing Tool\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:78:\"https://www.seedprod.com/how-to-use-your-coming-soon-page-as-a-marketing-tool/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:87:\"https://www.seedprod.com/how-to-use-your-coming-soon-page-as-a-marketing-tool/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 17 Aug 2015 11:00:32 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:6:\"How To\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:10:\"Promotions\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:15:\"email marketing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:16:\"Follow Up Emails\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:25:\"Ultimate Coming Soon Page\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://www.seedprod.com/?p=1712\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:370:\"<p>Need some inspiration for your coming soon page? Learn how to use it to kick your marketing up a notch.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/how-to-use-your-coming-soon-page-as-a-marketing-tool/\">How to Use Your Coming Soon Page as a Marketing Tool</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"John Turner\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:8434:\"<p>In the movie business, previews are a huge deal. Remember the last time you saw a trailer for a movie you wanted to see? How did you feel?</p>\n<p>If you’re like most, previews give you one feeling in particular: anticipation. After watching that two-minute highlight, you can’t wait to check out the entire movie!</p>\n<p>Coming soon pages can be just as effective when it comes to building anticipation. If you use your coming soon page correctly, you can get your audience just as excited as they would be about a thrilling movie trailer.</p>\n<p>But you have to achieve it in a specific way.</p>\n<p>These tips will help you build excitement with your coming soon page so that you have an eager audience waiting for your product or service once it launches.</p>\n<h2>Give away bits of information at a time</h2>\n<p>The French philosopher Voltaire once said, “The secret to being a bore is to tell everything.”</p>\n<p>Voltaire wasn’t talking about landing pages, but this advice from a couple hundred years back still applies to building a coming soon page that is an effective marketing tool. It’s true that you want to get people excited by telling them all about the great stuff that your upcoming product or service can do, but if you give away everything before it comes out, even people who are interested in the offering don’t have a reason to stay engaged with it.</p>\n<p>Their interest will wane, which means you will fade from their mind.</p>\n<p>A better approach is to give away a small bit of information at a time. Start with a sentence or two that provides a description of your upcoming offering. From there, if you want to amplify this tactic, you can continue offering information using a series of blog posts or an email newsletter that sends messages out every few weeks.</p>\n<p>One great example of this can be found on the coming soon page for <a href=\"http://fixers.travel/\" target=\"_blank\">Fixers, a travel company</a> specializing in adventurous, unorthodox activities. Although their site is now live, check out their coming soon page below:</p>\n<p><img class=\"alignnone size-full wp-image-1713\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/1.png\" alt=\"1\" width=\"624\" height=\"399\" /></p>\n<p>There are a few ways that this website applies the idea of giving away tidbits at a time to draw attention:</p>\n<h3>1. Compelling visuals</h3>\n<p>Check out the smiling man and woman on the tandem bike. They look like they are having a great time. But we still don’t know what kind of trip they are on or where they are going. All the visitor knows is that they have a cool tandem bike and are having a blast! Now you’re starting to think that this might be how you feel if you get a holiday from Fixer, right?</p>\n<h3>2. Great headlines</h3>\n<p>What is an ordinary holiday anyway? The visitor is now wondering if maybe their holidays have been too ordinary. They start to feel a need to learn about what makes a holiday extraordinary.</p>\n<h3>3. An excellent call to action</h3>\n<p><img class=\"alignnone size-full wp-image-1716\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/make-it-easy.png\" alt=\"make-it-easy\" width=\"1024\" height=\"512\" /></p>\n<p>The holiday you never thought you could have? What could that be? Notice how they didn’t come out and say what these holidays are, or give any examples of them.</p>\n<h3>4. A hashtag</h3>\n<p>If there’s a hashtag, the reader immediately thinks there must be people talking about the company. But what are they saying? There’s no “Latest tweets” window or even any direction about how to use the hashtag. It’s just there, which prompts the reader to go out and find out for themselves!</p>\n<p>If this <i>one</i> coming soon page can use the principle of only giving away bits of information at a time in <i>four different ways</i>, imagine what you could do with your site. The possibilities are endless!</p>\n<h2>Collect their information</h2>\n<p>This might seem like an obvious one, but you would be surprised at how many coming soon pages fail to do this. Some marketers might assume that just because they have a sweet landing page and are working on a <i>killer</i> product that people will be drawn to their site immediately.</p>\n<p>Unfortunately, that’s not how it works. You want to always stay at the top of your prospects’ minds. People who are willing to give you their email info are providing you with an invitation to do just that.</p>\n<p>But don’t squander it! There are <a href=\"http://www.copyblogger.com/37-email-marketing-tips/\" target=\"_blank\">plenty</a> <a href=\"http://blog.hubspot.com/blog/tabid/6307/bid/23965/9-Email-Marketing-Best-Practices-to-Generate-More-Leads.aspx\" target=\"_blank\">of other</a> <a href=\"http://mailchimp.com/resources/guides/email-marketing-field-guide/\" target=\"_blank\">resources</a> on the web that go in-depth into the subject of email marketing, so we won’t do it here. Just remember that above everything, strive to add value to the lives of your visitors in a unique way.</p>\n<h2>Promote other things</h2>\n<p>If you’re an established company that has been around for a while and are simply launching a new product or service, this one is easy. You’ve got a main company website, or maybe some other websites that discuss a product or service that complements the one you are launching soon.</p>\n<p>You could also invite visitors to connect with you through social media. There’s a plethora of cool-looking social media icons floating around the web: pick ones that complement your color scheme and slap them up there!</p>\n<p>If you are a brand-spanking-new company that has been around for a few days, there are still other things you can promote. Even the newest startups usually have a main web site, Facebook, or Twitter page in place that people can use to connect.</p>\n<p>If all else fails and you really can’t think of anything else to promote, then give people a place where they can contact you: you can use a mail icon to persuade people to get in touch with you, or even share your Facebook or LinkedIn page. Whatever else you decide to promote, the goal is to make it easy for visitors to find more information about your company and what it does.</p>\n<h2>Use great visual elements</h2>\n<p>Visual marketing is a critical element of your brand’s web presence, especially on a coming soon page where there isn’t a lot of text or other elements to distract page visitors.</p>\n<p>If you already have some visual branding in place, make sure that you carry it over to your coming soon page so that you can reinforce your brand in the minds of your visitors. In our recent blog post on maintenance pages, we <a href=\"https://www.seedprod.com/how-to-use-your-maintenance-page-as-a-marketing-tool-2/\">discussed how the brain processes a logo</a> that it is familiar with.</p>\n<p>The big difference with a coming soon page is that you aren’t only trying to reinforce familiarity. You also want to grab the visitor’s attention and capture their imagination with an exciting image that helps convey a part of what your upcoming product or service will do for your customers.</p>\n<p>Check out this coming soon page by <a href=\"http://www.archetravel.com/\" target=\"_blank\">Arché Travel</a>, a Mediterranean travel agency:</p>\n<p><img class=\"alignnone size-full wp-image-1714\" src=\"https://www.seedprod.com/wp-content/uploads/2015/08/2.png\" alt=\"2\" width=\"621\" height=\"405\" /></p>\n<p>What do you notice immediately? That’s right: the picturesque scenery. White clouds dancing over the mountains in the distance, the gentle ripple of the water. You can almost feel yourself there, can’t you? That’s the power of great visual branding on a coming soon page. It gives your visitors a taste of what they can expect to experience when your product or service is released.</p>\n<h2>Build Excitement and Relationships</h2>\n<p>Your coming soon page can be much more powerful than you might think. With a good visual design, elements that excite, and a smart plan for outreach, you can give your upcoming product or service a huge leg up in the marketing realm before it even launches.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/how-to-use-your-coming-soon-page-as-a-marketing-tool/\">How to Use Your Coming Soon Page as a Marketing Tool</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:83:\"https://www.seedprod.com/how-to-use-your-coming-soon-page-as-a-marketing-tool/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:9;a:6:{s:4:\"data\";s:42:\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\n\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\n\t\t\n\t\t\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:55:\"Why Choose Self-Hosted WordPress Over the Alternatives?\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"https://www.seedprod.com/self-hosted-wordpress-versus-alternatives/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:76:\"https://www.seedprod.com/self-hosted-wordpress-versus-alternatives/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 06 Aug 2015 12:16:57 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://www.seedprod.com/?p=1631\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:639:\"<p>If you&#8217;re at the point where you&#8217;d like to start a blog, whether it&#8217;s for professional or personal reasons, your best option is a self-hosted website powered by WordPress. There is a reason why WordPress, as of this writing, commands almost 50% of the market share of websites using content management technologies. It&#8217;s because WordPress offers [&#8230;]</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seedprod.com/self-hosted-wordpress-versus-alternatives/\">Why Choose Self-Hosted WordPress Over the Alternatives?</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seedprod.com\">SeedProd</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"John Turner\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:11002:\"<p>If you&#8217;re at the point where you&#8217;d like to start a blog, whether it&#8217;s for professional or personal reasons, your best option is a self-hosted website powered by WordPress.</p>\n<p>There is a reason why WordPress, as of this writing, commands <a href=\"http://trends.builtwith.com/cms\" target=\"_blank\">almost 50% of the market share</a> of websites using content management technologies. It&#8217;s because WordPress offers key advantages and ease-of-use features that are lacking in other options.</p>\n<p>In this article we&#8217;ll cover the alternatives to self-hosted WordPress, and the reasons why WordPress is most people&#8217;s CMS of choice.</p>\n<h2>WordPress: The World&#8217;s Favorite Content Management System</h2>\n<p>WordPress is a Content Management System (CMS). This means it&#8217;s a tool that makes it easy to add new blog posts and pages to your website. Using a CMS, you can write articles in a WYSIWYG (What You See Is What You Get) format, just as you do with your favorite word processor. You can also easily embed rich content, such as videos and images.</p>\n<p>A good CMS separates content from design. This means that you can change the look and feel of your website (often called the &#8220;theme&#8221;) without modifying every single blog post that you&#8217;ve created. That&#8217;s an added convenience for webmasters who want to upgrade to a more sophisticated or user-friendly blog format.</p>\n<div id=\"attachment_1661\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img class=\"wp-image-1661\" src=\"https://www.seedprod.com/wp-content/uploads/2015/07/Dashboard-1-800x364.png\" alt=\"Dashboard \" width=\"700\" height=\"319\" /><p class=\"wp-caption-text\">The WordPress dashboard</p></div>\n<p>Finally, a good CMS also enables users to extend the functionality of the software. Typically, this is done by adding additional software modules called &#8220;plugins&#8221; that are designed specifically for a particular feature set.</p>\n<h2>WordPress Is Not Without Competition</h2>\n<p>WordPress is not the only CMS available. It faces competition predominantly from two other options, both of which are licensed under the <a href=\"http://www.gnu.org/licenses/old-licenses/gpl-2.0.html\" target=\"_blank\">GNU General Public License</a> and free of charge. There are also three more options that are worth covering.</p>\n<h3>Drupal</h3>\n<p><img class=\"alignright wp-image-1665\" src=\"https://www.seedprod.com/wp-content/uploads/2015/07/logo-drupal-400x153.jpg\" alt=\"Drupal logo\" width=\"300\" height=\"115\" /> <a href=\"https://www.drupal.org/\" target=\"_blank\">Drupal</a> is the second most popular CMS behind WordPress.</p>\n<p>It&#8217;s often the choice for large corporations, but that&#8217;s because it&#8217;s designed for people who are tech-savvy. If you&#8217;re someone who&#8217;s more of an author than a software developer, you might opt for a solution that&#8217;s more user-friendly for people who aren&#8217;t programmers.</p>\n<p>Although Drupal is known for fast load times, adding plugins can slow things down considerably.</p>\n<h3>Joomla</h3>\n<p><a href=\"http://www.joomla.org/\" target=\"_blank\"><img class=\"alignright wp-image-1669\" src=\"https://www.seedprod.com/wp-content/uploads/2015/07/Joomla-Logo-Horz-Color-400x81.png\" alt=\"Joomla Logo \" width=\"300\" height=\"61\" />Joomla</a> is often thought of as the median point between WordPress and Drupal. That&#8217;s because it&#8217;s not as technically sophisticated as Drupal, but offers some of the same benefits.</p>\n<p>One of the key benefits of Joomla is that it&#8217;s especially easy to use to set up an e-commerce site. While you can certainly set up an e-commerce site with either Drupal or WordPress, Joomla makes it particular simple.</p>\n<h3>Wix</h3>\n<p><a href=\"http://www.wix.com/\" target=\"_blank\"><img class=\"alignright wp-image-1671\" src=\"https://www.seedprod.com/wp-content/uploads/2015/07/Wix.com_Logo-400x107.png\" alt=\"Wix.com Logo\" width=\"300\" height=\"81\" />Wix</a> is different from the previous two options in that it offers not only a CMS, but also a hosting platform as well (WordPress also offers a hosting platform, but this will be discussed later).</p>\n<p>Wix gives you the option to start your own website with a few clicks. It also enables you to select a theme that you can use to customize the look and feel of your blog.</p>\n<p>However, Wix isn&#8217;t open source. That means that you can&#8217;t modify the Wix code to customize the website. Even if you&#8217;re not a coder, the fact that it&#8217;s not open source means that it doesn&#8217;t offer plugins so you cannot enhance the functionality of your site.</p>\n<p>Also, Wix only offers a limited number of themes that you can use. You might have to &#8220;settle&#8221; for a theme that doesn&#8217;t properly convey the statement that you&#8217;re trying to make with your blog.</p>\n<h3>Squarespace</h3>\n<p><a href=\"http://www.squarespace.com/\" target=\"_blank\"><img class=\"alignright wp-image-1672\" src=\"https://www.seedprod.com/wp-content/uploads/2015/07/squarespace-logo-400x145.jpg\" alt=\"squarespace-logo\" width=\"300\" height=\"109\" />Squarespace</a> is similar to Wix in that you can easily create your own customized website with just a few clicks. It also offers its own CMS.</p>\n<p>However, like Wix, Squarespace isn&#8217;t open source. So, if you want additional functionality, you&#8217;ll have to submit a formal request to the development team and hope for the best.</p>\n<p>Keep in mind that Squarespace does permit you to make limited modifications to the CSS and HTML code (if you get the developer&#8217;s platform). However, you won&#8217;t be able to change the underlying functionality of the site as you can with WordPress.</p>\n<h3>Weebly</h3>\n<p><img class=\"alignright wp-image-1673\" src=\"https://www.seedprod.com/wp-content/uploads/2015/07/Weebly-Logo-400x214.png\" alt=\"Weebly Logo\" width=\"300\" height=\"160\" />Another entry in the &#8220;build a website for free in a few simple steps&#8221; contest is <a href=\"http://www.weebly.com/\" target=\"_blank\">Weebly</a>. If you&#8217;re looking for something noticeably simple that offers limited customization, then you might like Weebly.</p>\n<p>However, if you want an industrial strength blog that can adapt to your growing user community, you&#8217;re not going to be satisfied with Weebly. It&#8217;s meant for very simple blogs that are not adaptable or customizable.</p>\n<h2>So Why WordPress?</h2>\n<p>Of the &#8220;big three&#8221;, why is WordPress the best option?</p>\n<p>For starters, WordPress is easy to install. You&#8217;ll find that if you opt for a self-hosted solution (more on this in a moment), a reputable hosting provider will enable you to install WordPress from the administrative console. You won&#8217;t have to know anything about the underlying operating system used to host your site, or which files need to be placed in which directories. The installation is handled for you seamlessly.</p>\n<p>Secondly, it&#8217;s the best option for small-to-medium size businesses and personal bloggers who just want to get right into blogging and not be bogged down with technical details of customization and installation. After installing WordPress and selecting a theme, you&#8217;re ready to start blogging. It&#8217;s that easy.</p>\n<p>Thirdly, you&#8217;re selecting an option that has been tested and selected by millions of fellow bloggers. As noted above, WordPress has almost half of the CMS market share. Its closest competitor, Drupal, only holds about 14% of the market share. So, by selecting WordPress, you&#8217;re choosing an option that has been validated as the best option by the blogging community at large.</p>\n<h2>Hosting at WordPress.com</h2>\n<p>If you&#8217;re interested in simply creating a website and learning how to use WordPress, you can head over to <a href=\"https://wordpress.com/\" target=\"_blank\">WordPress.com</a> and start a blog right now for free.</p>\n<p><img class=\"aligncenter wp-image-1674\" src=\"https://www.seedprod.com/wp-content/uploads/2015/07/Wordpress-homepage-1-800x487.png\" alt=\"Wordpress homepage \" width=\"700\" height=\"426\" /></p>\n<p>WordPress.com doesn&#8217;t only provide you with the WordPress CMS so that you can start blogging; it also provides you with a host so that you can make your blog available to the world. It&#8217;s a great way to get started blogging with WordPress if you&#8217;ve never done so before.</p>\n<h2>A Self-Hosted Solution Is Best</h2>\n<p>Although you can host your blog for free at WordPress.com, a self-hosted solution is best.</p>\n<p>With a self-hosted solution you create your own domain name, and a professional web host provider hosts it. You do end up paying for your own domain name, along with a monthly charge for hosting the site, but there are several advantages to self-hosting instead of using WordPress.com.</p>\n<p>First of all, you&#8217;ll have more control with a self-hosted website. WordPress.com places restrictions on how much you can modify your website in terms of design and functionality. With a self-hosted solution, the sky is the limit.</p>\n<p>You&#8217;ll also be able to use any theme you want if you opt for a self-hosted WordPress site. At WordPress.com, you&#8217;re limited to several dozen themes, none of which might be what you think is best for your blog.</p>\n<p>You also won&#8217;t have to worry about an uncertain future if you select to host the blog yourself. At WordPress.com (although it&#8217;s unlikely) your site could be pulled down at any moment without notice.</p>\n<p>Finally, if you want to run ads on your WordPress site, you&#8217;ll have to opt for a self-hosted solution. You are prohibited from running ads on WordPress.com.</p>\n<h2>Conclusion</h2>\n<p>WordPress is a CMS that has been selected by the blogging community as the best option. It&#8217;s easy to use for people who aren&#8217;t technically-minded, and it&#8217;s free. 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