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28 Mar -- RedShark: Something for the weekend (http://www.redsharknews.com=
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nd_17_Mar_28&utm_medium=3Demail)
__________________________________________________________

:: This weekend's big story: This is the most important new codec for year=
s. We'll all be watching video encoded with HEVC soon - including 4K!
(http://www.redsharknews.com/technology/item/580-hevc-h265-everything-you-=
need-to-know?utm_source=3Dwww.lwks.com+subscribers&utm_campaign=3Dc8be8d49=
dd-RSN_Weekend_17_Mar_28&utm_medium=3Demail)

We almost always see video that's been compressed. The quality of the vide=
o we watch is in the hands of the designers of the codecs that do the job.=
 So it's big news when there's a new codec that claims to give twice the q=
uality for the same data rate, or the same quality for half. And it's esse=
ntial news at the point where everyone's wondering how to distribute 4K vi=
deo into people's homes.

We asked codec expert Phil Rhodes to write a definitive article on HEVC. I=
t's a big subject, but it's well worth getting to grips with this new comp=
ression tool that we'll all come into contact with in the next year or so.


:: Other stories...

A user interface is a piece of history - and the future (http://www.redsha=
rknews.com/technology/item/571-a-user-interface-is-a-piece-of-history-and-=
the-future?utm_source=3Dwww.lwks.com+subscribers&utm_campaign=3Dc8be8d49dd=
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The best DAW (Digital Audio Wowrkstation) you've never heard of (http://ww=
w.redsharknews.com/audio/item/578-the-best-daw-digital-audio-workstation-y=
ou-ve-never-heard-of?utm_source=3Dwww.lwks.com+subscribers&utm_campaign=3D=
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NAB Rumors (http://www.redsharknews.com/business/item/574-nab-rumors?utm_s=
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:: From the Editor, David Shapton

RedShark is growing faster than ever. We're going to NAB next week, and al=
though we're newcomers, it's clear from the way that exhibitors at NAB are=
 contacting us that we're seen as a significant voice in this industry. An=
d it's not just about numbers, it's about quality as well. From the commen=
ts and feedback we get, it's obvious that we have a readership that is cur=
ious, intelligent, knowledgeable, and excited about the future.

We'll certainly know more about that over the next 14 days. Hope to see yo=
u in Las Vegas, but if you can't go, just keep a daily eye on RedShark.

Apart from making a habit of visiting www.redsharknews.com, here's what yo=
u can do to make sure you don't miss anything: follow us on Twitter (http:=
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As usual, you're welcome to write to me directly at david.shapton@redshark=
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__________________________________________________________


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                                        =09<td width=3D"10"></td>
=09=09=09=09=09=09=09=09=09=09=09<td width=3D"600"><a href=3D"http://edits=
hare.us1.list-manage.com/track/click?u=3D8fa9d1e820cf2c96400c61166&id=3D7d=
df88277c&e=3D8f54ce8b18" target=3D"blank"><img src=3D"http://www.lwks.com=
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</td><td width=3D"70" style=3D"background:#4f5257; color:#FFFFFF; line-hei=
ght: 40px; font-size: 18px; font-weight:bold; font-family: Arial, Helvetic=
a; " valign=3D"middle">29 Mar</td></tr>
=09=09=09<tr><td width=3D"10" height=3D"15" style=3D"background:#000000; v=
ertical-align:top;"><img src=3D"http://www.lwks.com/emailimages/corner.gif=
" height=3D"10" width=3D"10"> </td><td width=3D"70" style=3D"background:#F=
FF;"></td></tr>=09
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=09=09=09<tr><td><span style=3D"font-size: 25px;line-height: 30px; font-fa=
mily: Arial; color:#000; display: block; padding-right: 30px;">RedShark: S=
omething for the weekend</span></td></tr>
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or:#FFF">
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0" cellspacing=3D"0">
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; padding-right:30px; padding-bottom:10px;">
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=09=09=09=09=09=09=09=09=09=09=09=09=09<span style=3D"font-size: 12px; lin=
e-height: 16px;">


<span style=3D"font-size: 12px; line-height: 17px; color:#000;">




<a href=3D"http://editshare.us1.list-manage1.com/track/click?u=3D8fa9d1e82=
0cf2c96400c61166&id=3D3ea1eb0eb6&e=3D8f54ce8b18" target=3D"blank"><img sr=
c=3D"http://www.lwks.com/emailimages/HEVC540.jpg" width=3D"540" height=3D"=
304" border=3D"0" alt=3D"HEVC/H.265: Everything you need to know" title=3D=
"HEVC/H.265: Everything you need to know"></a>
<p><span style=3D"font-size: 18px; line-height: 24px;"><strong>This weeken=
d's big story:</strong><br> <a href=3D"http://editshare.us1.list-manage.co=
m/track/click?u=3D8fa9d1e820cf2c96400c61166&id=3D06ee927f31&e=3D=
8f54ce8b18" target=3D"blank">This is the most important new codec for years. We'll=
 all be watching video encoded with HEVC soon - including 4K! </a></span><=
/p>

<p><strong>We almost always see video that's been compressed. The quality=
 of the video we watch is in the hands of the designers of the codecs that=
 do the job. So it's big news when there's a new codec that claims to give=
 twice the quality for the same data rate, or the same quality for half. A=
nd it's essential news at the point where everyone's wondering how to dist=
ribute 4K video into people's homes. </strong></p>
<p><strong>We asked codec expert Phil Rhodes to write a definitive article=
 on HEVC. It's a big subject, but it's well worth getting to grips with th=
is new compression tool that we'll all come into contact with in the next=
 year or so. </strong></p>

<br>
<span style=3D"font-size: 15px;"><strong>Other stories...</strong></span>


<p><a href=3D"http://editshare.us1.list-manage.com/track/click?u=3D8fa9d1e=
820cf2c96400c61166&id=3D61d770dafd&e=3D8f54ce8b18" target=3D"blank">A use=
r interface is a piece of history - and the future</a>. </p>
<p><a href=3D"http://editshare.us1.list-manage.com/track/click?u=3D8fa9d1e=
820cf2c96400c61166&id=3De8f3b0a501&e=3D8f54ce8b18" target=3D"blank">The b=
est DAW (Digital Audio Wowrkstation) you've never heard of</a>.</p>
<p><a href=3D"http://editshare.us1.list-manage.com/track/click?u=3D8fa9d1e=
820cf2c96400c61166&id=3D943761ff13&e=3D8f54ce8b18" target=3D"blank">NAB R=
umors</a>.</p>


<br>
<span style=3D"font-size: 15px;"><strong>From the Editor, David Shapton:</=
strong></span>

<p>RedShark is growing faster than ever. We're going to NAB next week, and=
 although we're newcomers, it's clear from the way that exhibitors at NAB=
 are contacting us that we're seen as a significant voice in this industry=
=2E And it's not just about numbers, it's about quality as well. From the co=
mments and feedback we get, it's obvious that we have a readership that is=
 curious, intelligent, knowledgeable, and excited about the future.</p>

<p>We'll certainly know more about that over the next 14 days. Hope to see=
 you in Las Vegas, but if you can't go, just keep a daily eye on RedShark.=
</p>

<p>Apart from making a habit of visiting <a href=3D"http://editshare.us1.l=
ist-manage.com/track/click?u=3D8fa9d1e820cf2c96400c61166&id=3D5ccc678c92&e=
=3D8f54ce8b18" target=3D"blank">www.redsharknews.com</a>, here's what you=
 can do to make sure you don't miss anything: <a href=3D"http://editshare.=
us1.list-manage1.com/track/click?u=3D8fa9d1e820cf2c96400c61166&id=3D4c27fa=
dee4&e=3D8f54ce8b18" target=3D"blank">follow us on Twitter</a>, because e=
very single story is posted there. Our Twitter address is @redsharknews. Y=
ou're welcome to <a href=3D"http://editshare.us1.list-manage.com/track/cli=
ck?u=3D8fa9d1e820cf2c96400c61166&id=3D437d320c02&e=3D8f54ce8b18" target=
=3D"blank">follow us on Facebook</a> as well.</p>

<p>As usual, you're welcome to write to me directly at <a href=3D"mailto:d=
avid.shapton@redsharknews.com">david.shapton@redsharknews.com</a>.</p>


</span><br>
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